Impact & Scale - Smart Agility Intelligence

Orchestration is required for dynamic Innovation

I had not recognized the incredible power of “orchestration” needed in innovation as much as I should have done. Of course it was there, actually all around us, going on all the time but it was not as ‘loud and clear’ in my thinking as it should have been. The blind spot had been my focus on pursuing this continual need to organize around innovation within an organization. Although this is as essential today there has been continued and rapid shifts taking place outside the walls and I was not capturing the dynamics of this well enough .

When we begin to want to orchestrate across external innovation networks we not only need to know ourselves extremely well, we also need to know what others can bring and what is missing. Networks are dynamic, the flow of knowledge, of capabilities and competencies all need somehow capturing. Recognizing this shift in my thinking, allowed me to pick up the baton again and begin to conduct all the different fragments and pull them together, into a different result.

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Layers that shear against each other are full of tension.

“Slow constrains quick, slow controls quick”

There is so much built in tension, bias, barriers, mindsets, mental model conflicts, and all types of friction seemingly going on around us, you must sometimes think all our organizations can only be totally dysfunctional.

The Scream by Edvard Munch

for Dysfunctional Organizations

Has anyone not come across some or all of these?

Dysfunctional leadership symptoms and those typical warning signs of dictatorial leadership, no feedback on performance, personal agendas, more ‘political’ compensation than ‘performance related ones, inefficient use of resources, empire-building practices, unequal workload distribution, too much management, fragmented organization efforts. There is simply just too much talk, ineffective and incessant meetings, a lack of collaboration across departments, ‘selective’ low productivity when you are working way beyond the normal, feeling in a constant crisis mode, watching a morale deterioration take place before your eyes, the, backstabbing, starving projects of essential resources and finally, working in highly stressful workplaces.

A pretty depressing list isn’t it? I’m sure you can think of a few more besides.

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Cultivating Absorptive Capacity

The flow of knowledge as our alternative currents

We need to cultivate Absorptive behaviour and allow it to flow.

We need a system to capture and allow knowledge to flow. For me the adoption model seems to be one worth investigating. If we want to achieve the goal of distributed innovation we need to have in place this possible framework around absorptive capacity to encourage different learning behaviours.. Nesta (www.nesta.org.uk) produced a useful report some time back called “Innovation by Adoption” and I feel this has a good framework that support distributed innovation.

The report argues in a place with a strong absorptive capacity three main outputs subsequently result from the flow of external or distributed knowledge: (1) the creation of new innovation; (2) the creation of new knowledge; and (3) that it does lead to new economic and social value.

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How do you see your innovation journey?

Two people could be standing up on the mountain, looking out across the same landscape but see the journey in different ways.

The question is how do you see the journey to achieve innovation fitness through two different ‘cloud’ maps

Expected outcomes of Landscaping 1 — Your journey to innovation fitness-view one

Or do you see this journey totally differently, not what it needs to cover but the route and challenges it will need to work out?

Expected outcomes of Landscaping 2 — The alternative possible view of your innovation fitness journey

Irrespective the terrain can look rugged and challenging. Are you ready to begin your journey?

The Really Pressing Need of Innovation

Let me firstly outline the REAL challenge I see with innovation.

Knowing what are the critical factors and their dependences for sustaining innovation success is vital to understand so that an organization can place the appropriate resources behind them. The questions are: which are critical, which naturally occur when others begin to be put into place, which seem to have limited or no real effect on changing the dynamics of innovation? Knowing these answers and having these clearer to achieve a higher ‘return on impact/investment’ (ROII) has a real business value.

Today, we lack a clear system model that brings the critical innovation factors out and gives them their appropriate values of importance so resources can be allocated accordingly. Also if this can further be extended to provide the ability to model different future states and conceived future scenarios through different impact-investment simulations, this would certainly provide a strong relational tool, for assessing business and innovation allocation, with the appropriate resources. to achieve a greater ‘fitness and impact’ in innovation to focus upon within their capability build.

Approaching innovation in the this more dynamic, fitness orientated way we are suggesting on this site, does lead to greater understanding, a cohesion and a clear direction and purpose. The end result is raising your organizations fitness to innovate to do the jobs the strategic goals call for. You align innovation to these strategic goals. Your fitness to innovate is designed to produce the results wanted.

Achieving Business Relevance

The real need is for improving the business relevance of anything that is new.

To quantify this, in general this should include to enhance, reduce, eliminate or improve:

Increasing flexibility and efficiency.
Managing knowledge effectively through the adaptive capacity framework.
Increasing productivity and reducing time to market.
Facilitating teamwork.
Enabling on-line gathering of marketing information and strengthening customer dialogues.
Improving relationships with suppliers, partners and those within your extended network.
Integrating differing sources of customer information though social media designs.
Making client relationships more effective and engaged in two way flows.
Eliminating redundant processes and legacy systems on a consistent manner.
Reducing costs by implementing IT-based solutions that integrate and are highly visable.
Reducing bureaucratic tasks (those that did not add value).
Using e-learning to improve capabiities, investing the necessary discovery time.
Exploring through participating on platforms, external relationships to gain alternative opinions to challenge your own.
Increasing the market range of goods and services in consistent ways that deliever value to the customer to achieve the job they are wanting to be resolved.
Improving relationships with employees by deepening the trust, openness and recognizing the value contribution they are making.

Any selection must consistently focus upon what is going to increase the competitiveness and uniqueness and improve the value and investments made for higher returns.

Outcomes from Innovation Impact

What outcomes can you expect to create particular advantages for a firm that is trying to compete in today’s economy:

Strengthen the innovation knowledge management within a firm.
Foster creativity as a key ingredient in the innovation process.
Increase ability of the business to react quickly to change, without a big impact on efficiency.
Promote human resource management as a strategic area within the business.
Improve the gathering of updated and valuable market information.
Promote co-operation and teamwork, build diverse capability and competency.
Foster networking and the construction of external support systems.
Take advantage of the internet and other social media communications technologies.
Emphasize a global-oriented approach (internationalization), highly outwardly looking.
Accelerate and shorten the time-to-market in innovation projects as a constant need.
Encourage entrepreneurial initiatives and its spirit.
Integrate science, technology and market understanding in fluent adaptive systems.
Increase efficiency using more advanced information technologies that give improved knowledge.

the Pathway Curve Methodology

By taking a more systematic approach to any innovation you achieve a greater understanding over time of what is involved.

Firstly you have to ask what you are trying to achieve, is it incremental innovation, distinctive, disruptive or even radical white space innovation? Do you approach innovation differently for each of these? I would argue you need to learn and build from one to another as you learn on the way, this is my going up a curve that increases in complexity and its scope/ outcome.

How do we embed innovation in all its forms needs what I feel is a unique approach that I have called the Pathway Curve Methodology

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How do you evolve?

How do you as a business evolve — The two needs to evolve a business

Checking your pulse for innovation vital signs

So how do we check our innovation vital signs?

I think there are many ways we can make constant checks and often when I’m visiting organizations you can begin to sense these vital signs and pick up on many warning signs from the conversations. These can come from that ‘buzz’ that does or does not seem to be circulating around the building, or the way the people simply talk to you about innovation. They often don’t speak of innovation with pride but in whispers carefully checking that no one important is in hearing distance, often with implied innuendo of the things not right, more than the many good things that are actually healthy and good. Many times I find it is simply what is not said that speaks volumes about the health of innovation within organizations.

Pulse of innovation 4 — The search for a strong innovation pulse

So what do I use for part of my pulse check on my visits?

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