Innovation is like a Rainbow

Last week I was driving home after a round trip of 700 kilometres and as I got caught up in some evening traffic, the sun and the rain played that magical trick of offering up a rainbow to the ones in that right position to see it.

There was the actual end of a rainbow for us to see and it triggered two thoughts – the mythical pot of gold if you actually get at the rainbows end, and then my later thought “innovation is actually like a rainbow in so many ways”

Rainbow Innovation

The Rainbow Effect

They tell us you can never reach the end of the rainbow because the rainbow is a little like an optical illusion. The rainbow is formed because the actual raindrops act like thousands of little prisms that refract and reflect the sunlight towards you. So when the sun combines and those millions of raindrops have this light hitting them and split the colours for your eyes to see the effect.

Even when you change your position, the angles change and you see the rainbow at new angles of these little prisms. The ability to see the rainbow is that you have to be always be that certain distance away, even as you try to move towards the rainbow, it stays that distance away from you, so you can never get to the end of that rainbow.

I just think for many of us, that innovation is often just like that! So it got me thinking.

Innovation Job Chasing – A Race Needed To Win

There are times when we all have to “up our game”. We are entering one of those periods where we have to relearn how to compete, how to win. The world is in the throes of some dramatic changes and the innovation gloves have to come off. Innovation capacity in many countries needs a new, more robust solution.

I wrote about “The present jobless innovation era we face” raising up the theory that Professor Christensen points towards, that we are working on the wrong types of innovation to create jobs.

We are measuring our businesses in financial metrics that were more designed for periods of scarce money supply and not what most of our companies have today, cash in abundance, sitting on their books and a world ‘awash’ of cheap money. Professor Christensen calls this theory of his “the Capitalists Dilemma.”

Risk-aversion is dominating our Western thinking
The present situation is that we are in a period of risk-aversion where the innovation ‘bets’ are more incremental, more short-term pushing for greater utilization of existing assets that are designated by Professor Christensen as “sustaining or efficiency” innovations. He believes we need more “empowering innovation” – those that create jobs and invest capital across longer-term horizons than today.

The Cascading Effect Needed for Innovation Success

Getting innovation through any process of understanding is hard. Knowing what is required to generate innovation throughout an entire organization is even more so.

We need to deploy the cascading effect on innovation

Often we fail to understand our role in contributing to innovation, we need a cascading effect. For me the “cascading effect” for innovation is “a sequence of events in which each produces the circumstances necessary for the initiation of the next”.

It is the presenting of an idea, a concept, prototype, a piece of knowledge that provides the catalyst to be exploited in a broader community as the next step and so on. It cascades. It is where we fit within the innovation web.

Innovation often has to go through a set of stage gates, or cross thresholds, set by others or judged to be the essential cross over points. When you achieve these cross over points you induce more resources, more attention and momentum.

The more it successfully progresses, it eventually gains a higher resilience and then the innovation picks up more for this “cascading effect”.

Often we can’t self-disrupt as we feel constrained

In the past few days I enjoyed listening to a webinar by Clayton Christensen and Max Wessel for the Forum for Growth and Innovation, a Harvard Business School research centre initiative that confirms to me we struggle to self-disrupt often and become constrained in ourselves.

The Forum for Growth and Innovation seeks to develop “breakthrough theories to help businesses become more successful innovators and create new, robust sources of growth”.  The webinar was all around surviving disruption but discussed also “looking beyond the horizons”.

The Theory of Disruptive Innovation

To offer a quote from the Forums own website (www.thefgi.net.):  “Disruptive innovation describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves ‘up market’, eventually displacing established competitors”.

“An innovation that is disruptive allows a whole new population of consumers access to a product or service that was historically only accessible to consumers with a lot of money or a lot of skill.

Characteristics of disruptive businesses, at least in their initial stages, can include: lower gross margins, smaller target markets, and simpler products and services that may not appear as attractive as existing solutions when compared against traditional performance metrics”.

The webinar raised in my mind many unanswered questions.

Exploring, explaining and amplifying innovation

In my innovation travels, I’ve always liked to explore many of the less understood sides of innovation. I have set about trying to explain them.

I’ve tried to relate them to the aspects of everyday innovation, give those novel and logical frameworks or some method and structures to approach them, so they can be integrated into this work.

Some have worked better than others. I believe we do need to constantly push the boundaries of innovation, experiment and explore to advance the management of innovation and its understanding.

Getting innovation into the organization’s mainstream
We do need innovation to enter the mainstream of our everyday thinking, to be something we all feel naturally comfortable undertaking, as part of our make-up for our growth or prosperity.

The fog surrounding innovation is disorientating me

I’ve been in a little bit of an innovation fog recently, I’m possibly losing orientation. I hear so much sound around me but it is becoming disorientating, I’m not sure where to tread.  Am I heading in the right direction, or going off on a tangent, away from much that is “the place to be”.

The more I read, the less I understand, yet the more I read, the greater my awareness of innovation and all the mountains we have still to climb. It is a never-ending journey it seems, yet I’ve found I have pressed the pause button. I need some time to allow the fog to lift but can I afford too?

There is this increasing intensity of innovation wisdom being produced daily, you can just get utterly and totally all-absorbed in all the nuances, all that advice.

So much that is written is offering the ways forward on past approaches, highlighting where we are going wrong on past experiences, and in some cases providing the “cure all” simply all within one article based on their narrow view of the solution, set in a specific context.

It can bring you to a stand-still but much more than this, it can all be highly dangerous.

The innovation word within the World Economic Forum

I was reading through the World Economic Forum’s agenda for this year’s meeting in Davos, taking place between 23rd to 27thJanuary, 2013 and saw Innovation is back on the agenda, big time.

The agenda is a collective ‘innovation tour de force’ to solve all of our current ills for our leaders to work through, to begin to find all the solutions necessary.

The three programme pillars of the 2013 session are in themselves a statement of where we are economically and socially and what we need to work though: “Leading through adversity”, “Restoring economic dynamism” and “Strengthening societal resilience”.

The themes are all placing the emphasis on the building, improving, unleashing, rebuilding reinforcing, sustaining and establishing which tells us exactly where our present business and economic woes need to go to be on the economic up.

The rise of innovation

So let’s take a peek at the rise of “innovation” within the preliminary agenda available, it is actually used 47 times within the document but in very specific ways that take it beyond the buzzword into something that has substance.

Leaders are feeling the effects of Innovation Vertigo says GE

GE have just released their latest Global Innovation Barometer survey and they are strongly detecting “Innovation Vertigo” from the survey conducted through more than 3,000 senior business executives in 25 countries.

This ‘dizziness’ for many is being caused by a growing unease with the continuing changing dynamics of today’s business landscape and uncertainty over the path forward. This is forcing leaders to think differently about how they will achieve growth.

The good news though is it does seems that many are beginning to embrace this complexity by exploring new and sometimes unexpected opportunities to innovate.

Surfacing the challenges and road blocks to innovation.

Jeffrey Philips wrote recently a blog entitled “what really blocks innovation” that he has seen at executive level towards innovation when introducing the work mat approach he and I developed. He put these into four framing boxes that make up the potential barriers. I agree with all of what he says and more.

I’d like to go a little deeper with a suggested way to surface these deeper personal hidden blockages that you do find in working with innovation, that the work mat brings out. It is surprising as they often have real commonality once surfaced and then you need to find the dedicated time to allow them to be fully discussed, as they are critical to unlock.

Often in innovation adoption there are so many hidden barriers that need drawing out and resolving. Take a read of Jeffrey’s observations, as they clearly triggered my own approach of how to deal with them which I thought I’d share here.

As Jeffrey states there are “very different perspectives, different goals and even different definitions between and among members of many executive teams.” The key is to surface these.

We both totally share this point that Jeffrey raises, that “sustained innovation can only occur when there is clarity about goals, alignment within the executive team to the goals, deep commitments to appropriate staffing and resource allocation, and the willingness to lead into risky or uncertain initiatives.  When these factors are present, innovation can flourish.”

To get to this point we need to draw out those real hidden concerns that inhibit innovations adoption at executive level. We need to trigger ‘collective’ discussions so the team can relate and share their concerns and offer up solutions that breaks through those barriers.

Journeying across the darker side of the innovation moon

When you decide to make any trip, you need to have some sort of roadmap to navigate yourself by. The difficulty is when you decide to step into the other side of the often known, into the lesser-known or completely unknown sides of innovation, where there seems to be no decent roadmap, the enjoyment is partly in setting about it and trying to create it, to piece it together.

I wrote about the dark side of the innovation moon in mid-2012 and why it should always make us curious. Within my blogs that I’ve written here on this site I have kept coming back to its initial stated aim of “building the DNA of innovation” This has become a real journey of ‘stated intent’.