Walkabouts are needed for learning and testing ourselves

Walkabout picture
photo credit: Walkabout (1971) film by Nicolas Roeg

How often do you pause for thought, testing yourself, questioning even simply for ‘just those few minutes,’  to allow yourself to openly challenge where you are and what you are attempting to do?

We keep relentlessly moving on, like a wandering herd of buffalo, always looking for fresh pasture, those new feeding grounds. It’s not good.

Of course, I often get caught up in this restless pursuit of gathering more, when I spend a growing amount of my time researching innovation. I keep coming across so many things that ‘trigger’ the thinking, pushing me on.

Do you let them go, ignore them, quickly pass over them, or attempt to capture the issue as something well worth investigating further at a later stage, or just get them simply behind you in the here and now.

Eight possible pitfalls or sinkholes around innovation

Sinkholes or potholesWhy is it we always seem to fail back into the same traps or pitfalls?

Bad habits seem to always reoccur even when we work on trying to eradicate them.

Or we ignore the warning signs that were ‘signalling’ the problem until it is too late?

For me, innovation has eight possible pitfalls or sinkholes that we need to consciously try to avoid. Some are in our hands, others are clearly out of our hands but all we can do is try to be aware of them so we can avoid them as best we can. We sometimes need to be more prepared for these traps based on our judgement and experience.

We need to become more explicit

Moving innovation into our core – Part three

Not fit for future purposeThis is the third and final part of this series on the rethinking within the management of the innovation system and how to view the core.

Part threeTechnology will drive innovation change.

We are in need of a different sustaining capacity, one build around innovation as its continuous core; constantly evolving, adapting, learning and adjusting, in perpetual motion.

We are heading for transformational change

Digital technology and the cloud are offering us a radically different conduit to achieve a new engagement process within our organizations. Innovation is going to be very much caught up in this transformational change.
Technology and data will be innovation’s catalyst for change.

Exploring the Drivers of Innovation Change

ChangeI always show a particular interest in statements claiming to have identified a relevant driver of innovation change, then think through these.

Can these be valuable and be associated to the portfolio situation within an organization’s need, in seeking different viewpoints of product or service change?

Opening up our thinking to change can drive our business offerings very differently.

Often within these drivers, we do need to explore what is the underlying force behind them, it allows us to pause and think. As you think through what these different change drivers on what it might mean to extend your new product or service developments, these can prompt radically different and imaginative solutions to consider..

Using the different drivers can give you new insights into your innovation activities plus also can prompt significant changes to freshen up your innovation portfolio.

They are certainly a good place to start to get the creative juices flowing even more.

Are you going all digital on me?

Going all digital on meWell then, are you going all digital on me from your innovation activities?

Take care, it does change our view of the world, as we look inside-out or even, outside-in

So there we all were, getting really very comfortable in our open innovation activities, learning to collaborate and co-create outside our organizations.

Even our management has finally got “open innovation”.

We are encouraged and allowed to collaborate outside our four walls of the organization as the penny has finally dropped that “not all knowledge resides within the company”.

We had worked through some of the cultural stuff, shifted around the team who like to collaborate, pushing others less collaborative to the back; the conflict points, we had established the process, practice and tools.

We even have our legal teams on board helping sort out all the conflicting positions that open innovation can mean when it comes to dividing up the IP spoils and even had our leadership tuned in, singing our praises and even (heavens forbid) getting engaged in the process.

When the world shifts, we all need to as well, or we get left behind.

Are you engaging with all the different voices around you?

How do we manage future discussions
Having different perspectives and voices will enhance your innovation activities, they provide diversity, stimulus and greater options for you to consider the future innovation journey.

How do we set about engaging with all these different voices surrounding innovation?

Have you ever worked with the three horizon framework?
It is really useful for managing your innovation activities, drawing out the often conflicting voices within the organization on how to take innovation forward. The approach can unlock you from just being caught in the present, to one of envisaging a future that then allows you to begin to build different capabilities, competencies and capacities.

Find out more here and here and here on the three horizons or within this blog site put “three horizon approach ” into the search box. You will find  I have provided a considerable overview in different posts’ thoughts on the 3H thinking and why I place such value in it for innovation’s evolution.

We need the engagement platform for translating big data learning

Knowledge BuildingBig Data is knocking very loudly on our door, how are you going to let it in and manage it?

How can we liberate that creative energy we have within our organizations, how can we achieve higher engagement?

How can we learn, share and transform the knowledge that is all around us, simply flooding in? How can we translate the data flowing in with the knowledge insights and innovation outcomes expected? How are we going to unleash the creativity that goes with new knowledge?

We need to actively encourage connected minds for value-creating opportunities and knowledge sharing for innovation to flow right across the organization. All the raw data needs connected and engaged minds.

“For this, we need to think about installing a modern engagement platform that has the knowledge and learning as its beating heart”

Is all investment about the future?

Buy back questionI was reading an article by Doug Collins on the “three wishes for the innovation practitioner for 2015” where he points out “2014 was the year for share buybacks and dividends“.

An article from Bloomberg reports that companies in the Standard & Poor’s 500 Index are “poised to spend $914 billion on share buybacks and dividends this year, or about 95 percent of earnings.”
95% of earnings – Doug rightly says “wow” and offers a thoughtful set of observations

“Every organization that enjoys free cash flow makes a decision on where to allocate that resource. If the opportunity available to the organization meets or exceeds the hurdle rate—the desired, expected rate of return—then, in theory, they invest in that opportunity. If not, then no: the organization returns the cash to the investors. Of course, earnings come after investments the organization makes in innovation—research & development expenses, for example. Many do invest a lot in R&D”

He then remarks “And yet…..and yet” ….

Tackling the internal Jobs-to-be-done for improving Innovation

internal-frustration
We are constantly nudged toward understanding the needs of customers through the jobs to be done approach to shaping our innovative solutions. So why do we still seem to not achieve this ‘higher purpose’ of providing solutions to customers’ needs?
Predictable growth has run its course as we live in unpredictable times; we need a better way to identify ALL those unmet needs that our customers have.
That need comes from knowing the “job which needs to be done”. We need to sharp shoot to hit clear targets, we need to become a lot more explicit in our knowledge of a customer’s unmet needs, and they need to make the connection of that need with our product (or service).
Mapping the hierarchy of customer needs
We need to map the jobs and generate desired outcome statements that are specific and of real interest to the customer, not our list of multiple ideas generated based on where we are or what we think we know. We need to build a hierarchy of customer needs.
By even attempting to follow a ‘needs first’ approach we are often left to figure out the unmet needs. The flaw lies in not having these fully understood. All needs can be captured but this requires combining a more rigorous, controlled approach, coupled with astute observations.
The key still requires us to accurately quantify the degree to which a proposed solution will increase customer satisfaction – and that means knowing the jobs they want to complete.
We need to segment by jobs and to do this we need to capture this in clear, precise job outcome given statements. We need to become clearer on the product, service or business model ‘job’ it is intended to perform, measured by a customer’s desired outcome.
I really believe our internal processes are letting us down.

The Need to Automate the Innovation Process

New Technology Dawns 6There has always been a consistent call to automate the innovation process.

Now it might turn into a stampede, based on real ‘digital’ need.

We have made solid progress in the use of out-of-the box software for capturing ideas at the ‘fuzzy front end.’

We have developed pipelines and use product life cycle software systems to manage this through to commercialisation.

Yet today we still have a fragmented, often broken innovation process, very reliant on the manual processes, where the human intervention dominates.

Can this be changed? Technology must form a greater core of the innovation process.