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We hear this consistently, our continual problem is trying to make sense of it.
Our whole understanding of innovation is changing; there are numerous shifts occurring.
We are opening up our thinking about where and with whom, to collaborate.
We are evaluating and changing our existing focus from closed (internal orientation) into one that is having a far more open stance. We are searching for more collaborative innovation (external orientation) combining external partners into more ‘collective thinking’.
The shifts taking place are offering us the promise of “extra acceleration” that is needed to improve our innovation performances from concept to market delivery. Or, we hope it is!
Collaborative innovation is also leading us to higher chances of achieving greater impact and success, as nearly all novel ideas lay are mostly outside the organization’s domain of understanding. We need to always bring the knowledge inside and build from it.
As we increasingly include the customer and their more exacting needs within our understanding, these multiple collaborations and dialogues are building this better internal understanding to align our innovation with specific opportunities, relevancy and needs.
Thinking about ecosystems certainly allows us to go out of our normal scope of internally generating new products.
It opens up a host of possibilities, that can add significantly to a new service design, new capabilities and solving more complex problems.
In opening up to managing within ecosystems, you begin to see your ability to contribute and tackle societal problems within a collaborative system.
You can see new opportunities that can allow you to enter new markets that would have been impossible as an individual organization.
You begin to see the power, scale and strength of having the collective collaborative ability to extend beyond more traditional thinking design. You go beyond the utilization of leveraging existing infrastructure, building on others’ specializations and leveraging through technology powerful new concepts to tackle increasingly complex innovation design.
Change is all around us, it is accelerating not abating. Do you feel you are trapped, encircled and just a little concerned.
You often hear of volatile trading conditions, a more complex market and situations changing constantly and moving faster than ever. ‘Much’ seems to be closing in on us.
We do know we need to re-equip ourselves for constant disruption; we are really beginning to see a shift from the classic bell curve into more of a shark fin for adopting change.
One that is characterized by sudden, even violent success or an event, some moments of brilliant dominance, followed by a dramatic change in conditions as others have spotted the same opportunity and you hit a rapid decline, the race to the bottom of competition constantly negating one another.
Market are segmenting, the life cycle is shortening or having an even longer tail of dealing with slow decline and constant erosion of any competitive position. The sharks are arriving even earlier and in a greater need to show their dominance.
Where do you set about to intervene and begin to change the organization’s ability to innovate?
There are seemingly so many intervention points it can get bewildering.
The innovation environment can be made-up of how well you collaborate and network, the level of the group and individual interactions, the presence and commitment of leadership towards innovation, as well as the organizational set-up and structures.
You can explore the make-up of the innovation environment in so many ways.
It is the culture, management and its people who have a mutual dependency. Culture can enhance or inhibit the tendencies to innovate, it certainly has a profound influence on the innovative capacity and provides the rich nutrients to nurture innovation or kill it. Culture has always been regarded as a primary determinant of innovation.
Innovation should be the primary source of real change. Often when exciting new innovations occur they have the power to significantly change our habits, and choice of product, preferences and ways we set about our daily lives.
Yet why is it we often ignore the power of change when we design innovation?
We often fail to fully appreciate the changes that are occurring from the innovation we produce, it often seems an afterthought, there is this lead and lag effect and needs, firstly recognition and then addressing in how we manage innovation going forward.
In a recent series introduced initially and given a feature of the week prime spot on www.innovationexcellence.com on June 7, 2015, we discussed the importance of the emerging interplays.
This series will be re-produced here as it is an important concept to consider all the aspects within any innovation interplay.
We all want innovation but often we take a ‘selected’ focus on the changes we are bringing about.
It is either in the external market place in new products, services and even new business models, yet we often ignore the amount of change we should be considering within our own organization.
As we ‘learn’ to innovate we ourselves change but often we are poor at recognizing these changes and the greater impact this might have on on all that is around us.
We miss opportunities to alter our processes, systems, structures or methods. We often fail to ‘advance’ in all the positive change innovation can bring.
We tend to ignore the change part of innovation
I believe we need to rethink this and evaluate the significant changes that should be taking place within our internal organizations as we expand our innovation activities.
In the past twelve months or even more, I think there have been some exceptional reports and thinking coming out of Deliotte’s group on business issues
These have been from their dedicated practice centers, their University Press and the Deliotte Consulting LLP, mainly from the US practice.
I would regard their thought leadership as close to the top or even at the very top of any of the big consulting firms.
I’ve certainly gained some richer understanding as I am sure many others have and for me Deloitte deserve significant praise for investing in their thought leadership thinking.
Each organization needs to understand its strategic resources to build continuously innovation, so as to sustain and grow the organization; otherwise, it will eventually die, starved of what is vital to sustaining itself.
The resources provide the lungs that give oxygen; they need to constantly be nurtured, too breathe and pump new life into the existing.
For innovation the same applies, we need to consistently build our innovative resources, they give delivery of the healthy living cells to promote and sustain us in new value potential.
The problem is we often are not very good at maintaining our resources and innovation activity. We just simply do not sustain our efforts, we tend to allow them to drift along or become lopsided from one individual team’s efforts, while the others simply ‘wallow’
The typical linear and often siloed mindset that we have for much of our innovation thinking within our business organizations has to rapidly fall away.
We are in the ‘cusp’ of a fundamental change that technology, platforms and connected ecosystems will bring into the mix for connecting and collaborating in dramatically different ways than in the past.
One of the implications will be our need in measuring the metrics within companies. The measurement of inputs, throughout and outputs need to become far more focused on delivering speed and scale potential as the critical points. We are far more needing to focus on the outcomes as our primary point of measurement.
This is a further post on discussing outcomes as the focal point of our innovation measurements, following my recent one of “Shifting to Ultimate Outcomes”
The outcome economy which is emerging has many implications within it and how we measure and value these will become increasingly important. Companies will need better data to calculate costs, evaluate its potential value and will be modelling far more the risks and tracking the factors required to deliver within any outcome-based value promised.