Orchestrating the new dynamics of innovation fitness

In my work investigating different aspects of innovation activity, one thought tends to dominate my thinking and that is orchestrating the dynamics within innovation: “How do we achieve a better understanding of the dynamics of innovation within our capabilities to be more successful?”

I’ve already written in previous blogs about the need of “constantly checking for the pulse of innovation” ( http://bit.ly/c3G0Ta) and suggesting the way to “open up your thinking to dynamic capabilities for innovation success” (   http://bit.ly/bxTeYO).

I’d like to take this one step further in this blog and outline my thinking on innovative fitness landscapes and why they are essential to understand.

Each organization needs to know its Innovation Fitness Landscape- why?

There is a pressing need for a firm is to consistently build and reconfigure internal and external competencies and capabilities to address rapidly changing environments.

It is the mastering of this ability to achieve new, more innovative forms in rapid changing market conditions that will enable certain organizations to emerge as the winners of the innovation race.

This view requires a more ‘dynamic’ set of capabilities. Often the question becomes one of “which are the critical ones to focus upon to improve the chance of greater success?

Writing off legacy within your innovation systems

You hear constantly the need for greater speed, increased agility, and effective delivery from ideas to implementations for innovation.

Yet we still keep these organizational needs locked into those old structures, systems and processes that have been layered one on top of the other as we learnt about innovation over the years.

We often simply kept  adapting these (often badly) into the existing way we were managing innovation. Isn’t it time we addressed this growing issue of adapting, stopped the compromising and started redesigning our innovation systems from afresh with present-day leading innovation practice thinking?

Managing innovation as a system is no different from managing IT for example. You get to a given point where the costs of running innovations through your existing systems continue to rise. You begin to diminish your innovation performance.

Speed to market seems never to improve the way you want it too, and more importantly delivery against the identified market opportunity seemingly gets more and more compromised.

The risks of cutting corners seemingly grows every day, and you under-deliver on the opportunity first seen.  No wonder eventually leaders begin to question and lose confidence in their innovation abilities.

The results increasingly become suboptimal.
Is there an alternative?

The National Innovation Institute argument

Further to my last blog post on the need for a National Innovation Institute, I’d like to expand on this further as I’m presently here in Singapore and feel this is even more topical.

Always Singapore provides you with a positive impression when it comes to development. It is a country that consistently experiments and explores its options to grow its economy. Innovation is within this mix but I still think it should be more central, visible and coordinated to extract that little ‘extra juice’ often needed today.

Visiting Singapore on this trip I’ve been examining where innovation ‘fits’, and there are plenty of examples of experimentation backed up by investment seed money, but for me, innovation still lacks a certain coherency and consistency of purpose within policy.

I feel with the changing nature of innovation and its increasing value creation aspect it does need to be given a greater sense of attention, so further investments can build innovation deeper into the fabric of society.

A national innovation body can bring this coherency of purpose that Singapore strives for.

A Need for a Ministry of Innovation

I am presently busy preparing for a visit to Singapore. I balance my time between Switzerland and Singapore as my business base and as they are ranked 1 & 3 in the WEF’s Global Competitive Index, it is sometimes hard to get even deeper attention to innovation as this sort of ranking gives a certain belief, yet I often wonder why. I think countries often get blindsided in the pursuit of what they know and ignore what they seemingly can’t capture.

Let me be perfectly clear both countries I operate between, take competitiveness seriously; they both have a real need to maintain their attraction to foreign investment for their prosperity, as they have limited resources to call upon if you compare them to the USA, China, India or Germany for example, and do set about creating the right environment for this but they have their blindsides it seems to me still.

Exnovations place in the innovation life cycle

I was some time back reminded about the term “exnovation” in an interim report prepared for NESTA by the City University, London and the Work Psychology Group entitled “Characteristics & Behaviours of Innovative People in Organizations.”

Exnovation is if you were unaware, is at the end of the innovation life-cycle, where it “discards” or even purges existing practices to allow the organization to adopt different and fresh thinking to any new innovation activities.

A number of writers have discussed exnovation but its first use was attributed to Kimberly in 1981, who described innovation as a series of processes which in combination define an innovation life-cycle (Fiona Patterson, City University for NESTA).