A quick innovation translation

Often you can be asked or placed in a position where you have to assess quickly the innovation capability of an organization, a unit or a team, working on an innovative concept to deliver in changing market or organizational circumstances and can they?

There are many ways to do this but when someone says “look, (and takes a long breath) it has to be really quick as we need to make some fairly swift decisions to meet some deadlines” then you can’t go and propose a three-month study, or to construct an extensive questionnaire.

Sometimes a real urgency needs some sharpening down within your focus.
You certainly need to be careful in accepting these assignments and ensure you set out some caveats and qualifications before you accept them.

  • Caveat lector, “let the reader beware”
  • Caveat emptor, “let the buyer beware”
  • Caveat venditor, “let the seller beware”

Six honest men are often simply not enough.

Plan your innovation resolutions early for 2012

For many October is the peak month for bringing together their strategic and operating plans for 2012. Meetings get frantic, issues get raised, and plans get drawn up, rejected and redrawn. The period becomes a fever pitch.

Where does innovation figure within this? In new products, new services and plenty of noble entreaties to adding to the growth I am sure. One aspect you might want to consider within all this activity and planning is to develop a resolution list of issues that need resolving.

I mean really, finally, actually resolving in 2012, to allow innovation to have a greater ‘hold’ on future thinking. Achieving a consensus, a clear focus, and a corporate commitment is what strategic plans are about so draw up your list of innovation resolutions needed to be resolved in 2012 and commit to them within the plans. Be upfront and bold.

Make sure you choose ‘soft’ as well as ‘hard’ innovation resolutions within any mix

One thing I would recommend when you draw up your list. Most corporate executives find the ‘softer’ aspects of innovation harder to work through.

There is this certain ‘hard wiring’ that everything has to be clear, measurable and tucked away  in the accounts or ‘ticked off’ in each person’s mind.

Softer aspects of innovation often don’t conform to this orderly view of the world and it is addressing this inconsistency ‘head-on’ has great value.

Declarations and Social Innovation

I always get nervous when declarations are made, this one was over two days in the middle of September, 2011 in Vienna a “Vienna Declaration” was made determining “the most needed social innovations and related research topics”
Maybe it is the way it has been written as a declaration but I’m left uncomfortable. When you read within the declaration document:

the ‘deliberations’ took place on what could be done to strengthen the social sciences capacity to play a prolific role in conceptualising and research of social innovation, and thus favour desirable development of the globalised knowledge society. This led to the idea of a Vienna Declaration that should identify critical areas of social and scientific development, and state a number of equally important corresponding research topics

The rationale behind the declaration states the Vienna Declaration is the first and immediate Core Deliverable of the Conference, created and established during the conference by joint efforts of all participants.

This makes me even more nervous, those that went decided to make a ‘universal’ declaration but OK, I can’t fully comment as it is difficult to see the whole context for this meeting. it remains unclear if it has a pivotal role or not within SIE in Europe, on behalf of the EU, on behalf of society within the EU? I’m left really not sure.

Innovation as the means for Economic Evolution

It is suggested that economic growth is an outcome of the innovation trajectory we set. Today managing innovation is complex; often success is measured and valued by the creative destruction of others.

The ability to ‘evolve’ is very determinant on the knowledge base, either within a given economy or within a ‘federation’ to bring together as something new, offering more value than what is on offer today.

The combining of the dynamics within innovations parts

Innovation is highly dynamic in its constant change but also in its need of constant co-ordination of its parts.

I’ve been writing a lot recently on different issues that need thinking through for regaining a more sustaining innovation growth engine. Here I wanted to think out loud, about National issues that become more drags and not accelerators to innovation.

I then have tried to identify some of the reasons, and then finish with a personal reflection on the US versus European and some suggested actions needed for improving their innovation activity.

Often we forget to put our own innovation efforts into context, so I’d like to go up to the helicopter view here, maybe it helps us to relate better to some of the external barriers that need equal resolution, as we do often come up against these as we try to innovate within borders. Innovation cannot be contained, it needs harnessing but allowed to ‘move’ where it needs to go.

Hard times need a plan, based on what-survival?

I was looking through some ‘sage’ advice from McKinsey on managing in a crisis, in really hard times, and one really got me thinking, so I thought I’d share this.

“Use the hard times to concentrate on and strengthen your competitive advantage. If you are confused about this concept, hard times will clarify it.
Competitive advantage has two branches, both growing from the same root. You have a competitive advantage when you take business away from another company at a profit and when your cash costs of doing business are low enough that you survive in hard times.”

This challenged my thinking of competitive advantage but then again hard times certainly do question all our thinking. I always felt it was the uniqueness within, in what you offered, that separates you from your competition. This alters that perspective.

The rugged final frontier of innovation – Execution.

I always smile when people talk about the ‘fuzzy’ front end of innovation, fuzzy tells a story but I think we should name the back end of innovation as rugged to tell an equally important story.

This is the end where the ‘last five yards’ separate the winners from the losers.

The race before then has been made up of often huge quantities of stamina, fortitude, planning, exploration and getting into that necessary innovation rhythm to get yourself within sight of the finishing line, the point when the product, service or business model has one final gasp and passes over that internal finishing line.

The critical passing-through and launch phase where the finished concept goes through that clear defining moment, out into judgement day, where we enter that hostile environment, the marketplace, sometimes too loud cheers, sometimes to defining silence.

Welcome to the real world of judgement where those experienced enough in frontier-ship knows the terrain they are passing over, certainly not for the first time and can manage this again to have a further final successful outcome- better sales!

Hitching your wagons and moving out for the first time.

What makes innovation sticky?

To achieve success you not only have to have a repeatable process but you have to ensure what is learnt becomes sticky so it can be used again and again.

The company we associate the most with when it comes to ‘sticky’ is 3M for its famous invention of sticky notes. They are used everywhere.

As an aside, I recently came across an even better product where you can ‘write and slide’ your sticky notes so they adhere to any surface and are particularly great for brainstorming or presentation concepts where you want to keep moving them around (sliding them) as your ideas grow and evolve.

These are new on the market developed by a young innovative Finnish company www.stattys.com. These great products allow us to keep something in place to ‘form’ our thinking around, they give us the opportunity to share around and explore.

Motivational Glue

Besides ‘sticky’ we need something I’ll call motivational glue. A glue that binds between knowledge and learning to become a series of building blocks for innovation. These motivate us to keep thinking, pushing and developing our ideas into final products or services.

What are the new paradigms in innovation?

There are some huge shifts taking place across innovation activities, are these paradigm shifts?

The simple fact that innovation has been thrown open and organizations and individuals can simply explore outside their existing paradigms is offering us something we have yet to fully grasp and leverage. This is a W-I-P for us all.

Secondly innovation is simply getting faster, better is another story, but it is expected to move from idea or concept to final launch in ever decreasing compressed time

As they say ‘you can’t have one without the other’. Open innovation is potentially allowing for this compression of time but where we still ‘lag’ is within our organizations to reap the rewards. Why?

We are still stuck in the previous structures, systems and processes designed for internal developments that were designed for different times.

We need two really critical things really fast.

There are two distinct parts to any Innovation Funnel

I wrote in an earlier blog called “the new extended innovation funnel” (http://bit.ly/hQTEJz) my reasoning for thinking differently from our traditional view of how the innovation funnel should look like. I feel it should look more like this.

Extended Innovation Funnel – are we really listening?

The ‘classic’ innovation funnel talked about is wrong for todays job!

The Navigation of the Three Horizon Framework- An Emerging Guide.

I have planned to explore in three simultaneous blogs, a trilogy of blogs, the three horizon model more extensively. It is a most valuable one to build into your thinking about strategy and innovation.
This is the final blog of the trilogy on the Three Horizon Framework and offers my thinking on an emerging framing to help in navigating through this.
The need is to define your different horizons.