Innovation fitness dynamics – to engage with and recognize the need to change.

Working through the innovation fitness lense
Working through the innovation fitness lens

There is a continuing need is to build the management of innovation into a clear organizational capability, where innovation becomes a continuous effective innovation process.

To this end I have produced a conceptual model of what constitutes the ‘make up’ for providing an ongoing innovation performance engine- the innovation fitness landscape and the dynamics– that determine the appropriate capabilities and capacities available & required. I felt it needs a dedicated website to be the ‘go to’ source of reference. It is a work-in-progress so please recognize this when you visit it here: http://bit.ly/wX5q8R.

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How do you see your innovation journey?

Two people could be standing up on the mountain, looking out across the same landscape but see the journey in different ways.

The question is how do you see the journey to achieve innovation fitness through two different ‘cloud’ maps

Your journey to innovation fitness-view one

Or do you see this journey totally differently, not what it needs to cover but the route and challenges it will need to work out?

The alternative possible view of your innovation fitness journey

Irrespective the terrain can look rugged and challenging. Are you ready to begin your journey?

The Really Pressing Need of Innovation

IFD Critical

Let me firstly outline the REAL challenge I see with innovation.

Knowing what are the critical factors and their dependences for sustaining innovation success is vital to understand so that an organization can place the appropriate resources behind them. The questions are: which are critical, which naturally occur when others begin to be put into place, which seem to have limited or no real effect on changing the dynamics of innovation? Knowing these answers and having these clearer to achieve a higher ‘return on impact/investment’ (ROII) has a real business value.

Today, we lack a clear system model that brings the critical innovation factors out and gives them their appropriate values of importance so resources can be allocated accordingly. Also if this can further be extended to provide the ability to model different future states and conceived future scenarios through different impact-investment simulations, this would certainly provide a strong relational tool, for assessing business and innovation allocation, with the appropriate resources. to achieve a greater ‘fitness and impact’ in innovation to focus upon within their capability build.

Approaching innovation in the this more dynamic, fitness orientated way we are suggesting on this site, does lead to greater understanding, a cohesion and a clear direction and purpose. The end result is raising your organizations fitness to innovate to do the jobs the strategic goals call for. You align innovation to these strategic goals. Your fitness to innovate is designed to produce the results wanted.

Identifying your critical innovation capabilities

IFD Identify

My work on dynamic capabilities for innovation

Over a period of the last thirty months or so, I have been studying and researching this whole area. I have some hypotheses that need testing but the outcome of this effort to date has got me closer to believing we can achieve greater identification with those distinct capabilities to support EACH unique position.

Firstly you have to keep in mind the big four issues to think around 1) the Environment Complexity, 2) The Existing Asset Base, 3) the Value Creation Mechanisms established, and lastly 4) the Organizing Context of what innovation needs to achieve for the organization. Context for me is really important and often lacking.

The objectives behind this work are to show present and future impact of innovation.

Simply put it is to provide a robust model that understands the critical aspects that impact innovation, that can show the critical dependencies to focus upon and understand there need, so these can lead to which ones are more likely to deliver ‘greater’ growth through a more focused approach and provide longer‐term sustainability in innovation activity.

Act effectively amid uncertainty

IFD Uncertainty

There is a consistent need to keep looking around us; on what is going on, what has happened in the past, what is alongside us, what might be ahead and the people and resources we have available. This is taught to anyone who wants to be well equipped in any mountainous area. We need to be prepared as best we can in business and be ready to anticipate different scenarios and predictions- to be ready to be more adaptive and agile. Innovation requires that.

It is knowing this so called innovation terrain, understanding the opportunities or possibilities around us along with appreciating the time pressures, positions both internally and externally in the market that provide us much of the context of why we need to innovate in a certain way. Knowing the intensity of your innovation challenge gives you a better appreciation of what is needed to resolve these challenges- your innovation fitness.

In our understanding of the often ‘diverse’ set of challenges you have to overcome and knowing what is available to you and what you need to find to bridge any gaps becomes essential. The obtaining of insights for innovation enables you to relocate or locate the resources that are capable to be combined to traverse the landscape (or challenge) and innovate better.

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All organizations talk about innovation, but so what?

IFD Blah Blah

All organizations talk about innovation and its growing importance but few succeed in actually doing it on a repeatable scale. So what does inhibit innovation? What would drive innovation success? What aspects of innovation are critical to have so innovative growth can be achieved?

Where should a company place its emphasis to gain both an improving impact on its performance and strengthen its innovation capabilities? There are countless questions that need asking but more importantly answering.

Innovation is complex and demanding

The difficulty for many is that innovation is a complex process that has many intangibles within the total mix to manage. Management today is far happier managing the ‘harder’ aspects of business, the more established, the more traditional ones that can be managed in efficient and effective ways to reduce complexity.

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The Vital Attributes for an Innovation Organization

IFD Innovation Hand

Understanding what is needed for innovation- unlocking the mysteries

* Innovation organizations tend to be more decentralized, more informal, minimally stratified or layered and more generalist than specialized.

* They have cultures that value independent thinking, risk taking and ongoing learning.

* They are tolerant of failure and they value diversity.

* Open communication is reinforced and there is a high degree of trust and respect between individuals that collaborate.

These  attributes should include, but not limited too:

  • Organizations have a clear vision
  • Innovative organizations change because they see a better way and not because they have to change
  • Innovation organizations are always on the lookout for new products, new markets and new ways of doing things
  • Innovation organizations value substance over form- putting the ideas to work
  • They build creatively and innovation into the fabric of the company
  • They have organizational structures that are more often team-based than hierarchical
  • Innovation organizations tend to operate through open communications rather than through formal processes
  • Innovation organisations do not personalize conflict
  • Innovation organizations focus on who you know as well as on what you know
  • Innovation organizations appreciate individuality and diversity
  • Innovation organizations encourage fun at work- engaged, enlivened, fully participative and empowered
  • They reward curiosity and working smarter
  • Innovation organizations do not believe in the answer and allows space for wondering, thinking and reflection and numerous ways to get to a solution
  • Innovation organizations encourage people to bend the rules, being different and having pride if they emerge with adding new value to the organization.
  • Innovation organizations tolerate errors and avoid punishment where creativity is appreciated
  • Innovation organizations finally encourage behaviours that allow for thought, time for incubation, openness to wonder and sometimes irreverence that can elicit different, creative reasoning that wants to be measured on creativity and innovativeness.

Adapting fitness landscapes with your innovation objectives

IFD Journey Begins

There are a number of aspects we can look at initially.

This is helping us to shape the journey, to place it in context. It lays out the theory to the journey we are about to undertake.

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Moving Up the Path Towards Innovation Fitness

So how do we become innovation fit?

IFD Mountain View

Can you imagine standing on top of a mountain, looking out across a vast expanse of nothing but mountains and valleys stretching out before you. If you squint hard enough you can just make out that somewhere in the hazy distance, the end point of your travels, towards that much needed innovation understanding, made up of many different dynamics that make you and your organization that much fitter to compete in today’s challenging world.

Clearly while you are on top of this mountain you feel exhilarated to have even got up to this point. To even get to this point you have already made a decision that you and your organization would become an innovation one and needs to look beyond what you have to what is possible.

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