Explaining Fitness Landscapes

IFD Get Fit Challenge

Firstly what are Fitness Landscapes?

In any competitive situation, the survival of the fittest dominates (Darwinian). Knowing your innovation fitness is essential in this race. The question often raised is where do I focus my limited resource to achieve a better fitness to be successful at innovation?

Mapping out your innovation capabilities to the task at hand enables you to understand and relate to what is needed. Innovation Fitness Landscapes identify the opportunity spaces on where you need to focus your efforts- the appropriate resources to navigate the terrain. The greater the ‘fitness’ transforms your landscape potential into accelerating opportunities into final tangible outcomes.

These critical factors give higher value potential or ‘peaks’ that are more valuable to your needs. The more ‘rugged’ the landscape can also determine the greater fitness for the rate of innovation. The height of the peaks in these landscapes, the greater value placed upon them, illustrates how intense the innovation challenge is, and the number of critical peaks shows how diverse it potentially is.

Our Challenge is the need to build diverse innovation capability

IFD Diversity

Knowing what are the critical factors and there dependences for sustaining innovation success is vital to understand so an organization can place the appropriate resources behind them. The question is, which are critical, which naturally occur when others begin to be put into place, which seem to have limited or no real effect on changing the dynamics of innovation?

Knowing these and having these clearer shown as a ‘return on impact/investment’ (ROII) has real business value. Today, we lack a clear system model that brings the critical innovation factors out and gives them their appropriate values, and then can equally provide the ability to model different future states and conceive future scenarios through different impact-investments.

So what are the challenges of the knowledge-driven economy that innovation needs to drive?

Moving Up the Path Towards Innovation Fitness

So how do we become innovation fit?

IFD Mountain View

Can you imagine standing on top of a mountain, looking out across a vast expanse of nothing but mountains and valleys stretching out before you. If you squint hard enough you can just make out that somewhere in the hazy distance, the end point of your travels, towards that much needed innovation understanding, made up of many different dynamics that make you and your organization that much fitter to compete in today’s challenging world.

Clearly while you are on top of this mountain you feel exhilarated to have even got up to this point. To even get to this point you have already made a decision that you and your organization would become an innovation one and needs to look beyond what you have to what is possible.