Everything seemingly comes in seven or does it?

Recently I was going through my files and was amazed how the use of seven came up to form some sort of magic seven frameworks. I’m not sure if we can blame this all on the “seven wonders of the world” but ‘seven’ has some magic perhaps when it also comes to listing. Is it because our attention span can’t absorb more than seven things at a time?

Ok, I can hear my wife say “Seven, you, huh!”
Let me give you a flavour of this use of ‘seven’

  • Seven keys to designing your innovation
  • Seven success factors
  • Seven habits of effective people
  • Seven innovation myths
  • Seven kinds of consequences
  • Seven deadly sins of Road-mapping
  • Seven levels of sustainability
  • 3M’s seven pillars for innovation

The list could go on….and on. So why does seven seemingly loom so large for us?

The Promise of Open Services innovation

Absorbing the different messages coming out of Professor Henry Chesbrough’s new book has been interesting. The book “Open Services Innovation: Rethinking your business to grow and compete in a new era”, published by Jossey-Bass was just launched in January 2011.

The book can go the way of a lightning rod to bringing service innovation up in many people’s thinking both in academic research and corporate agendas.

Professor Chesbrough is absolutely right, services are critical to developed countries’ economies and within our organizations. It is time to move service innovation up in our thinking by combining the internal capabilities within organizations and by enlisting the efforts of many others in support of their business.

The challenge is to combine the customer and the supplier on the same platform for Open Services Innovation to work. It is thinking through platforms more that catches my interest and what this means in generating new, innovative business models.

Taking services into a more open approach is not so easy.

Taking the Open Services Innovation Road.

Open Road to Innovation

I have been looking forward to this book; it addresses one of the most important areas of innovation that we have, the service sector and discusses open services.

In this last week, I have been reading Professor Henry Chesbrough’s new book “Open Services Innovation: Rethinking your business to grow and compete in a new era”, published by Jossey-Bass, released last week on 18th January.

Services are critical to understand and focus upon, for our continued economic growth, for the ability to offer an often distinct and unique competitive advantage, as well as provide much of our future employment opportunities, especially crucial in the Western economies. Services today comprise roughly 80% of economic activity in the United States, and 60% of economic activity in the top forty economies of the world (source OECD).

Mixed Emotions
After reading this book a couple of times I must admit I had a set of very mixed emotions.

Service innovation- can it become more open?

For a better understanding of what makes up service innovation, we need to fill in far too many gaps at present, can it become more open?.

I’m hopeful that the forthcoming book of Henry Chesbrough: “Open Services Innovation: Rethinking your Business to Grow and Compete in a New Era”, published by Jossey-Bass and being launched officially next week, 18th January 2011, will go some of the ways to be a lightning rod to bringing this up in many people’s agenda if it is not already!

I felt with his past books on Open Innovation and Open Business Innovation they were the catalysts for deeper thinking. He provided the stimulus to find better answers with his many reflections and case studies through his solid research work and his ‘open’ and questioning thinking to prompt community ‘reactions’. This galvanized significant innovation movements and this time hopefully, it will be to open up and manage service innovation more effectively.

I will be completing a book review on this latest open innovation thinking by Dr.Chesbrough for www.innovationmanagement.se as an early February publication and I’m certainly looking forward to reading the final edition of this book when it arrives.

Social will dominate innovation thinking in 2011 and beyond.

Putting the word social into our innovation thinking is going to be a really important thing to do in the coming year, if you haven’t already, it will dominate our actions increasingly.

The challenges of ‘social’ is everywhere; within organizations, in all sorts of collective movements, in politics, across government, society, markets, academic institutions and effecting our personal lives in a host of ways.
Society has to face up to some really tough challenges and only innovation can solve these with human beings inventiveness and ingenuity. Regretfully we have still an accelerating ‘creative destruction’ and we are often more Schumpeterian than ever.

Something has got to give and it will be within the broad social domain where it will all come together, many social things are converging or feeding off each other. Let’s take a brief look at all this social orientation going on.

Reflecting on the drivers for innovation we have choices?

There are many different places to go and ‘look’ for innovation but often we need to think through a little more of what is driving the changes before we ‘run off’ into finding solutions that are simply immediate to grow our organizations, we need to find time to reflect more.

Sometimes they are, of course in plain sight, but when you alter your thinking lens you might see innovation opportunities in different ways.

We might miss sizable opportunities in not exploring all the different drivers that are around to drive innovation and provide us opportunities. So why not take the time to ‘reflect’ a little bit more on all the different potential drivers of innovation available to you?

So what can and does drive innovation?

I’ve been recently looking at the different drivers that can be explored for innovation. They seem to be many and it can be confusing. I feel there are eight that merit thinking through in a more structured way. Working through these can significantly improve the agility and options of the organization to generate new opportunities and give you a ‘rich’ potential to explore.

My identified eight drivers of innovation

Reflections from a tough 2010 for innovating differently in 2011

So here we are already in December. Budgets are being argued, numbers fixed, concepts and plans discussed, and those higher hopes that you can build out for a successful 2011 through innovating differently beckons.

Tell me what did we learn from 2010 from an innovation perspective that we can build upon in 2011?  Here are some of my thoughts

For me, a number of important lessons or impressions come out of 2010 that I’ll continue to build upon in 2011 as areas of opportunity for changing, challenging or clarifying. These I simply summarize in ten points for this blog:

I felt 2010 was a ‘crossing point’ in innovation maturity to position us in 2011. We began to consolidate what we know, explore with growing confidence what we didn’t know and experiment in-between.

That was healthy in such a tough year of uncertainty. Now we need to build on this in different ways.

Achieving a sense of renewal to your innovation activities.

Innovating for the future lies with a fresh approach and for that, we need to constantly have this sense of renewal within ourselves.

There is a time when your innovation efforts may need a serious renewal and for many this might be now. Knowing when to invest in an innovation renewal and organizing for it is like any other organizational activity.

Those that are honest enough to admit that what they have achieved to-date in innovation activity is just not going to ‘cut it’ for the future will be making a  very ‘tough’ call but it might be one of the best ones you are about to make.

I think we all need to think of a renewal of innovation as essential in our thinking as over time many things have changed and moved on.

We need not just to adjust in our objectives but more importantly to adapt and acknowledge that our innovation understanding has greatly improved, so we need to reflect this in our innovation structures, processes and systems.

Challenge the ‘legacy’ within.

Building for the Innovation Business Case

Making the Business CaseOne of the toughest aspects within Innovation is making the Business Case.

Much of the information is imperfect, the returns are often fuzzy and unclear in the early stages and the doubters line up ready to block and deter new ideas from entering the commercialization process.

Justifying new innovation can be often really hard to make for others.

How can you reduce down many of these uncertainties?

Often what is missing is ensuring the innovation business case takes a clear methodical approach and builds the arguments up in a sound structured way.

Far too many cases are based on emotion and gut feel. Some of these clearly work but an awful lot get lost along the way, especially in the more structured organisation.

So often good ideas are ‘killed’ because the Business Case was not as well thought through as possible. It simply became the necessary chore at the end of a set of events that were in themselves a mountain to climb.

It is putting together the best possible business case is the last nine yards, sometimes the hardest to achieve but the accumulation of all your efforts rest on this document in many cases.

Placing Design into the Innovation Equation

Let me be clear, this is not my blog entry I really wish it was. It is the relevant part of a blog written by Sarah Stein Greenberg (http://ideas.economist.com/blog/design-mind) that just seemed to hit one of those ‘buttons’ that sum something up so well, and in this case, I think the best compliment is to just share it. I’ve put in what I feel are appropriate headings for ease of reading only.

It is about the power of design and interaction to make something new happen fast.

Tackling messy problems

“A pressing question for more established economies… is how to foster more entrepreneurship and innovation despite greater stability and predictability.

One method that companies and individuals are adopting is design thinking—the approach of scaling or “group-sizing” the way that solo designers have always worked to enable to cross-functional teams tackle messy problems that don’t fit neatly into any one person’s job description or academic discipline.

Design thinking is one way to simulate some of the extremely dynamic conditions of an emerging economy and foster entrepreneurship in the US.

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