Thinking about scalable engagement

I wrote a piece sometime back on “people don’t buy the product they buy meaning” and was prompted on this again fairly recently around the need for engagement in all we do.

See http://tinyurl.com/chvu2la for this.

It is funny how this triggered a series of different thoughts which I’m going to try to explain here as I struggle with some disconnects on where we are going on engagement.

I first start out with engagement

There is an awful lot of disruption occurring all around us. Old behaviours, many well-established ones that we were somehow seemingly comfortable with, are being suddenly replaced.

We are being pushed far more today to search for achieving a greater personal meaning through a different set of connections, more remote, arguably more empowering and get offered in this deal the technology to make this happen, with ease and convenience in its place. What are we losing in this grand deal?

These shifts are changing our behaviours, they are seriously challenging many of our (past) accepted practices, because as we suddenly feel more in charge, to do the things we want to do, simply when we want to do them, we depend less on others.

Taking ownership for innovation – the litmus test.

There is always a healthy debate on who has ownership of innovation within any organization. Often it can boil down to where the innovation concept is along the pipeline or who has been designated with manoeuvring or piloting the innovation through its different stages.

The reality of lasting ownership is much tougher; there are huge, often yawning gaps, in innovation accountability. The right answer should of course be everyone but making that statement on its own is a little bit of a cop-out, an easy answer to a complicated dilemma. So let me offer a connected way.

Working through the Executive Work Mat , jointly developed with our friends at Ovo Innovation, this Work Mat was designed for many reasons but principally to gain leadership engagement within all things involving innovation.

One of its overarching principles was the quest to gain alignment from the top, at the board level, through its interconnected structure and their strategic inputs so as to establish and make the critical connections all the way down and throughout the organization.

What we needed also was putting in place a fairly rigorous ‘litmus test‘ to establish if this is achieving the positive reaction required and the Work Mats intent.

Mapping innovation across the three horizons

One of my most exciting areas within my innovation activities is applying the three horizon methodology, for working through the ‘appropriate’ lenses for different innovations and their future management.

Let me outline the rationale for adopting this within your organization.

Clarifying our options requires multiple thinking horizons
For me, the three horizons have great value to map different thinking and possible innovation options over changing horizons.

You can frame innovation in alternative ways by using this approach. Innovation has multiple evolution points and working with this framework allows you to significantly improve innovations contribution.

It goes well beyond the present value of ‘just’ fitting your existing innovation portfolio and directional management into a one dimensional, viewed in the present, framework.

You can see opportunities completely differently beyond the existing mindset and activities, it takes innovation from tactical to strategic, to foresight in your evaluations.

Different perspectives of thinking can influence your innovating future

Following on from the Innovation Futures project (www.innovation-futures.org) that I’ve been exploring recently, I would like to pick up on the way the authors clustered innovation into broad forms that give us different perspectives and thinking of innovation.

They felt these offered the major trends and innovation patterns and I felt are worth high-lightening here so we can begin to think through the different innovation options we have available to us.

So we can test innovations future within our own activities in a number of different ways.

The broad forms of ‘emerging’ innovation

Fast-forward into the Innovation Future

In my last posting (http://tinyurl.com/af6vj6k) I spoke of the innovation fog surrounding me and that I was losing my orientation. This had caused me to press the ‘pause’ button so as to wait and allow the fog to lift. Then I could rely on my innovation compass a little bit more with confidence as it points again towards the future of innovation.

Well, only 24 hours later the fog was blown away and powerfully so. Do you believe in serendipity, that gift of making fortunate discoveries? Well it has certainly risen up the “I believe” scale for me. Over the last weekend I was catching up on the emails and I had one sent to me by ISPIM, a network of researchers, industrialists, consultants and public bodies, who share an interest in innovation management.

ISPIM had sent me their latest “Innovation Watch- issue 1-2013” and in this there was a timely (well clearly for me) article from Karl-Heinz Leitner, a Senior Scientist with the Austrian Institute of Technology, entitled  Innovation Futures: How Will We Innovate in the Future?

Millennials see innovation differently from today’s leaders.

Deloitte Touche Tohmatsu Limited (DTTL) has provided a set of interesting results from a survey of the world’s future leaders and what they think about innovation released for the World Economic Forum, January 2003

The top line was only 26% of those surveyed believed their current organization’s leaders encourage the practices that foster innovation. This indicates a major shift really is needed in the organizational mindset to give innovation the chance to thrive.

The implications are nicely summarized by this statement from Deloitte’s Global CEO. “Innovation at the institutional level is needed to sufficiently shift an organization’s mindset to allow new ideas to truly emerge and thrive,”

The Deloitte Global CEO Barry Salzberg went on to say: “While our current business leaders can debate how and where to innovate, it’s clear how much importance our future leaders place on innovation—not just as a driver of business growth but also as a catalyst for solving society’s most pressing problems.”

Heat-seeking innovation that comes inbound from a panel discussion

I’ve been listening to and watching some of the discussions and panels coming out of the World Economic Forum and the value is worth the investment.

I’ve saved the $40k that it is estimated to attend this annual event and I can certainly find the time to absorb what is being said in my own environment.

Perhaps the messages are more salient because of this, I don’t know, as I’m highly unlikely to be attending this forum as you have to be invited.

So what has caught my attention is not surprising for its relevancy, to what I do and think about, around the issues of innovation and its ability to lead us out of our present adversities

The one discussion that was valuable on this involved a panel that spoke at length about risks in uncertain times. It was headlined as “Leading through adversity” but focused on the uncertainty being faced and where innovation can help in reducing unfamiliar risks and giving us some clarity.

The innovation word within the World Economic Forum

I was reading through the World Economic Forum’s agenda for this year’s meeting in Davos, taking place between 23rd to 27thJanuary, 2013 and saw Innovation is back on the agenda, big time.

The agenda is a collective ‘innovation tour de force’ to solve all of our current ills for our leaders to work through, to begin to find all the solutions necessary.

The three programme pillars of the 2013 session are in themselves a statement of where we are economically and socially and what we need to work though: “Leading through adversity”, “Restoring economic dynamism” and “Strengthening societal resilience”.

The themes are all placing the emphasis on the building, improving, unleashing, rebuilding reinforcing, sustaining and establishing which tells us exactly where our present business and economic woes need to go to be on the economic up.

The rise of innovation

So let’s take a peek at the rise of “innovation” within the preliminary agenda available, it is actually used 47 times within the document but in very specific ways that take it beyond the buzzword into something that has substance.

Leaders are feeling the effects of Innovation Vertigo says GE

GE have just released their latest Global Innovation Barometer survey and they are strongly detecting “Innovation Vertigo” from the survey conducted through more than 3,000 senior business executives in 25 countries.

This ‘dizziness’ for many is being caused by a growing unease with the continuing changing dynamics of today’s business landscape and uncertainty over the path forward. This is forcing leaders to think differently about how they will achieve growth.

The good news though is it does seems that many are beginning to embrace this complexity by exploring new and sometimes unexpected opportunities to innovate.

Building a Core into the Capabilities of Innovation

I think most would agree there is a continuing need is to build the management of innovation into a clear organizational capability, where innovation becomes a continuous effective innovation process. If you don’t agree, then I’d suggest you don’t bother to read on!

The struggle to date is that innovation remains hard to manage well; we strive to systematize it and then attempt to replicate any success we then have achieved. Often this does not work as the variables that make up innovation can be different for each innovation event or activity.

The make-up of innovation

I think we all recognize that innovation is made up of both tangible and intangible assets. It is the marriage of these two that makes innovation a unique capability to manage in well-structured ways. It is the people engaged in innovation activity that make it work.

Everything else, the process, structures, technologies and management systems are just the contributing enablers.