Absorptive Capacity, Knowledge Management and Innovation



Source : Haas Leadership InitiativeLet’s start with some defining statements. Innovation is totally dependent on becoming aware of external ideas and the knowledge that is needed and then translated for it to become new innovation.

We can ‘fall over these ideas’ or we can find ideas or concepts through explicit search. Then to translate these and turn them into something new and different we need to have established some sort of diffusion and dissemination processes.

Having this established as a sustaining system provides an essential source to building organizations capabilities and competencies.

The more we work external knowledge the more we potentially enhance and multiply its value from a single idea into the potentials for multiple innovations. Having a systematic framework can be dramatic for generating new knowledge and gathering ideas for new innovation potential.

Throughout this post I’ll link into previous posts that you might like to explore but this is not necessary.

The issue is how we set about adopting and adapting new knowledge.

Alignment is needed everywhere


Alignment of Innovation to Organization's Strategic Goals
Alignment of Innovation to Organization’s Strategic Goals

Working in most organizations you spend a disproportional amount of time on looking to achieve alignment. This can range from aligning your meeting schedules to the bigger strategic issues by gaining agreement on the way forward.

 I would bet you that working on alignment is certainly one of the main tasks that is sucking up a large part of your working day. Interesting enough the higher up in the organization you go, the more you have to seek alignment. Gaining alignment is actually very hard.

In corporate life we are constantly attempting to also link organizational goals with our own personal goals. To make this alignment, it requires the difficult aspect of achieving common understanding of all the parties for the specific purpose you are requiring, so as to achieve a consistency between ‘agreed’ objectives and the implementation of these across those involved.

In pursuit of alignment

Eating yourself for lunch, unpalatable but essential to adapt


Eat yourself thinI always enjoy Steve Denning and his writing as essential reading. He has been discussing the fundamental changes taking place within the management of our organizations.

Just go over to the Forbes site for Steve’s articles http://www.forbes.com/sites/stevedenning/

Also just take a read of “Why Is Corporate American Eating Itself Alive?” about how Corporate America is practising self-cannibalism, triggered by Dennis Berman in an article in the Wall Street Journal with a message that resonates more and more today:

isn’t it time we stop according extraordinary compensation to Corporate America’s leaders for meeting their quarterly numbers through the short-sighted tactic of self-cannibalism and instead focus the business on its true goal of adding value to customers with investments and innovation in real products and services?”

More destruction as against enlightenment or simply exposing themselves to a very thin core, leaving themselves totally vulnerable?

Steve preaches radicalism simply because he sees the fundamental changes taking place, setting in train a new set of social and economic changes. He points out we are creatures of habit but being delivered more and more is his “better, faster, cheaper, smaller, lighter, more convenient and more personalized,” and we tend to say, “Hey! Yes! I want that! And not only do I want it. I want it now! In fact, not only do I want it now. “I’ve got to have it now!”

Piecing innovation together

Completing the innovation design
Completing the innovation design

When you look at all the (broken) parts within innovation it takes some time to figure out how you can piece it all together to make it a better whole  improving on what you had

Innovation and its management is just this place this needs to be pieced together. It often cries out for it.

Most people that work in our business organizations are spending their increasing time in piecing their part of the innovation equation together to make innovation work and trying to improve on the existing conditions to deliver new products and services.

People are spending a greater part of their time have to work on fixing the system and its many faulty parts, let alone finding time to work on any new concept or learn differently. Is it not about time we stepped back and really thought through the design of innovation and its managing? Why is this so hard to do?

Surfacing ten great intractable’s for innovation’s resolution


Intractable's needing resolution for innovation to flourish in organizations
Intractable’s needing resolution for innovation to flourish in organizations

So what does block innovation? Arguably there are plenty of things up and down organizations: a lack of resources, an overcrowded portfolio of ideas, a lack of dedicated people, treating innovation as one off, keeping it isolated and apart from mainstream activities. The list could go on and on, no question.

Let’s take a different perspective.
If you could ask those that lead innovation, your senior organizational leadership, a series of question that might help unlock innovation blockages would that be valuable? This would need a good external facilitator as my recommendation who has deep innovation knowledge and expertise, able to manage the ‘dynamics’ within the room.

What would happen if you could get the leadership in a room together to discuss innovation which would allow innovation dialogues to emerge? Perhaps allowing those conversations that begin to build a common understanding, a common language for innovation?

Different views can surface for the challenges but they all need addressing. Gaining a working consensus to share across the organization so these blockages can be openly discussed and in time resolved.

Seven Parts to the Innovation Leaders Litmus Test


Seven parts to the Innovation Litmus Test for the Executive Innovation Work Mat methodology
Seven parts to the Innovation Litmus Test for the Executive Innovation Work Mat methodology

Let’s cut straight to the chase, to achieve the alignment of innovation to the organizations strategic goals and ambitions is so highly critical, yet we are, in so many cases, failing to meet this essential objective.  We end up in that position where innovation disappoints.

We should bring together all that makes up those considerable efforts that goes into all our innovation activity. We need to work at strongly aligning all the innovation activities into the organizations goals and agenda. So how? Stay with me, I believe its valuable to your finding better innovation solutions.

To this end the Innovation Executive Work Mat was designed. I would recommend you consider this within your innovation thinking. It provides a structured framework for an organization to gather around but it is leadership driven and often this is simply missing within innovation activities.

We are in need of fresh growth through innovation

Innovation is like a tropical rainforest constantly needing attention


Innovation is like a tropical rainforest
Innovation is like a tropical rainforest

I describe innovation as very much like a tropical rainforest, needing constant fresh attention, similar in its management,

There is my need to cut down certain trees, clear away a lot of the floor covering to allow the sunlight in and permit those ‘selected innovation trees’ to be allowed to grow stronger.

We all have those times where we need to choose, to pursue clearer pathways we believe are better for us. To be more selective in what we do, to be more focused and hopefully achieve a better, lasting result that hopefully offers a more satisfying set of outcomes, to both clients and to ourselves.

Within this comparison I am presently making of innovation being like a forest, I really began to see so much more of a connection in what is happening around innovation that it can be compared to understanding a tropical rainforest. There are many comparisons, let me outline some of these here.

The ecosystem within the rainforest is also needed for innovation to work effectively  

Struggling with the sums of our capital



Sum of all our capitalsOrganizations have been focused for far too long on the importance of financial capital but forget it is the sum of all their capitals that really counts.

The combined capitals determine and drive organizations’ destinies.

We are caught in a constant focus upon our achieving a return on our (financial) capital as our measuring criteria. Organizations strive for improving their ROCE, RONA, IRR,  EVA and a host of other financial measures.

As Clayton Christensen has been arguing the agenda of organizations begins and ends with the “search for numbers”. I think there is a time for changing this, we need to search for the knowledge that makes-up eventually the numbers.

There has been a distant voice for some time putting forward the need to appreciate and value the other capitals sitting within organizations.

Much of the discussions have been housed under the term “intellectual capital” which denotes the sum of knowledge made up and contributed by our human assets, our organizational structures and our relationships that are developed.

These are the ‘capitals’ that transform into economic value through organization action. It is the financial capital that simply finances this.

Many organizations are trapped in an innovation vortex also


Polar vortex and innovation vortex are both deep freezes
Polar vortex and innovation vortex are both deep freezes

America is presently trapped in their “polar vortex”  We are reading reports telling us that temperature records were shattered across the United States on Tuesday as the polar vortex continued to take hold, with all 50 states experiencing freezing temperatures at some point in the day.

As I’m sure many experiencing this extreme weather that is giving us this polar vortex most have become aware of what is causing it. It is a circulating pattern of strong winds flowing around a low-pressure system, which normally sits over the Arctic during winter. It is not a single storm.

These winds tend to keep the bitter cold air locked in the Arctic regions of the Northern Hemisphere. However, when the vortex breaks down or splits into two, the vortex becomes distorted and dips much further, allowing this to spill farther southward than you would normally find it, sending this very cold air further south.

For many organizations, they are also presently trapped in an innovation vortex.

Agility and Innovation in an Increasingly Open World

Can we reset the clock? Or do we look afresh? How can we plug innovation back in? How does Agility figure in this? Knowing the answer to evolve innovation in an increasingly open world is never easy.

Can you drawdown and still rely selected parts from the past or do you need to step back and see emerging patterns in different ways? Can you make new connections but recognise the value of past learning but combine these differently? I think yes.

I’ve been taking some time out of the daily innovation business to look towards where I’d like my future direction for innovation to head. These are early days and as I learn, I sure I’ll pivot to emerging market needs within the innovation advisory market place.

I feel there are nine primary components that are making up my shift in my innovation focus for my future focal points. These are not, at present “written in stone” but I feel can move my innovating work towards a higher maximization of value for my advice to clients. Perhaps this will also allow me to have a sharper focus.

Let me share these: