Risk Aversion Makes Us Feel Ordinary
When did we lose the appetite for risk? Innovation is suffering badly from our present risk adverse approach. Risk-taking has become threatening, we are all ‘fixated’ on covering all the downsides of risk, looking more at the possibilities of loss and less so at all the possibilities of success
So, we end up with “mediocre work within a mediocre company” yet it was not previously like that. Risk aversion had become dominating and the organization’s leadership was signaling “they were really more comfortable being ordinary”.
How does that square off with “we want to be highly innovative, it is important to us, our growth and delivering ongoing value to our shareholders and to our customers depends on us being innovative”.