Comments on: Tuning out, a need for simplification and better value https://thinking4innovators.com/tuning-out-a-need-for-simplification-and-better-value/ Bringing my thinking and solutions to your business problems Mon, 06 Apr 2015 22:57:58 +0000 hourly 1 https://wordpress.org/?v=7.0 By: Ellen Domb https://thinking4innovators.com/tuning-out-a-need-for-simplification-and-better-value/#comment-1484 Mon, 06 Apr 2015 22:57:58 +0000 http://paul4innovating.com/?p=10051#comment-1484 Thanks,Paul. Great rant! You only left out the various folks offering to certify you as an innovator….but I’ll hold that for another rant,… Thanks!

]]> By: paul4innovating https://thinking4innovators.com/tuning-out-a-need-for-simplification-and-better-value/#comment-1483 Thu, 12 Mar 2015 10:18:50 +0000 http://paul4innovating.com/?p=10051#comment-1483 In reply to campbell lockhart.

Overkill is right Campbell. Even known experts focusing on one or two specific topics within innovation are moving out of their zone of expertise and making it more universal and that equally has its concerns.
I get increasingly disturbed by half day sessions, covering three or four topics and suggesting lots of open dialogues- what will be the take aways from that, apart from the presenter making contacts but would these be deep enough to move a enlightening conversation or presentation deck onto the next step of solving real challenges of the participants. It really becomes a nice morning break- nothing wrong with that if its free or at a small costs but real value for the time invested- questionable.
Open innovation is on the decline within the curve as my bet but with the different collaborating techniques, platform management coming up behind it to keep the open topic cresting the curve for the time being.

]]> By: campbell lockhart https://thinking4innovators.com/tuning-out-a-need-for-simplification-and-better-value/#comment-1482 Thu, 12 Mar 2015 10:02:13 +0000 http://paul4innovating.com/?p=10051#comment-1482 In reply to Michael@bfsinnovations.com.

Paul, absolutely… innovation overkill. What I see is that all of a sudden there are so many experts in innovation…. I always thought that experience was a quality that is necessary in this “business” but looks like any college graduate that has done a course in innovation can set up shop.
What bugs me most is the free advice handed out by people who have never done any innovation in their lives…. and its patently obvious from what they are saying.
Innovation is about execution and when it comes to that there are few left to hold the baby…
What would be interesting would be to have some statistics on the success/impact/influence of these webinars………
Where would you put open innovation on the Gartner hype curve today ?

]]> By: Michael@bfsinnovations.com https://thinking4innovators.com/tuning-out-a-need-for-simplification-and-better-value/#comment-1481 Wed, 11 Mar 2015 13:49:32 +0000 http://paul4innovating.com/?p=10051#comment-1481 Hi Paul,
That was a good old fashioned (and likely quite cathartic) rant. Also, thank you for mentioning me. Your message is quite right. The market is flooded with innovation marketing messages. They take different forms, use different platforms and vehicles, but they mostly boil down to the same thing: We’re wonderful. Hire us.
You astutely point out the challenge and the frustration associated with this deluge of messaging. In order to attract the most potential customers, the message is purposely broad. However, breadth without specific context and relevance makes the information less useful. So, there must be a balancing act between providing sufficient enticement to build interest and attract prospective customers and providing adequate specificity so as to make the message useful and practical.
This is why I use my blog for “branding”…i.e. giving folks (at least the ones I choose to reach) an idea of how I think and who I am…and then using direct marketing efforts to focus on the needs of individual customers and how to interest them in having me help solve them. I am reasonably successful at it. I continue to work to be more successful at it.
Ultimately, what I am describing is at the heart of niche marketing. Establish what you stand for, and focus on the customers who are likely to be most receptive to the message, being careful to do sufficient homework that it is designed to be RELEVANT.
The customers want what all customers want. Either to learn how to do something that needs doing, or to have it done for them…and in doing so, make themselves more valuable to their internal stakeholders. The value for them is what the service provided will help do for them, situationally or professionally, or both.
I doubt very much that too many folks are willing to pay for “innovation enlightenment” without relevance or specific context. But, who knows…I could be wrong. It happens from time to time.
Again, thanks for sharing.
Best regards,
Michael

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