You get this increasing sense that the ‘fizz’ has gone out of the innovation bubbly, we are seemingly in a trough of innovation disillusionment. The innovation party presently feels a little flat.
When we turn up at those creative innovative parties today the numerous delicious canapés to choose from are turning up at the edges as we are becoming disillusioned, just being fed on a present unexciting incremental innovation diet, lacking any real substance.
We are not being challenged, we are being constrained, bored and fearful of taking bold risks
People are milling around with that bored look on their faces, some are also slumped down checking their watch or smartphones on when is the best time to cut out and find somewhere else to be, rather than be here. Has the fizz gone from innovation?
Are we being moved by innovation anymore?
Is innovation becoming a boring place to be seen for hanging out and being involved? Are we all feel that there is a less creative buzz going around?
Perhaps, it depends on each of us yet collectively you might agree we do feel something is definitely missing. The excitement has left the room, innovation has become too predictable.
Any thoughts on who to blame?
Innovations have become the next novelty, entertainment or the latest talking point.
Everyone seems to be playing it safe. The truth is we are all to blame, we have over-hyped the word ‘innovation’ and are underdelivering on its potential performance capacity.
That place where the higher innovation value comes from our real need for some radical redesigns of today’s real challenges – global challenges we must solve to survive, let alone thrive.
Who to blame, our lack of organizations wanting to be bold, to find radical, pathbreaking solutions, those involved in innovation staying in the safety zone not prepared to venture out of that place or most markets finds it difficult to accept radical change as they are not geared to it, or find the investment needed to bring about change as too demanding. So we stay bored
We are already in or heading for a trough of innovation disillusionment
Where is the excitement gone? Getting the news first, is it that exciting?
We are fed rumours weeks before launches on what we might expect that when we get to the big event nothing is surprising us anymore. We are witnessing even more incremental creep; we have lost the effect of serendipity, the “wow” factor, the moment something happened that changed our world.
All we get is that feeling, that peer pressure we must upgrade for fear of missing out or being seen without the latest. We are on an incremental treadmill and we are the mouse turning the wheel.
When you have been weaned on the bottle of excitement when you don’t get it you feel flat, bored and start to blame innovation as simply “innovation is dead.” No, it is simply not being allowed to really work anymore. Much has become totally underwhelming.
Our business organizations are loving the ‘playing it safe’ routine
Over time our organizations are finding increasing reasons to put off the more radical innovation that is needed. Incremental innovation is safe and contains all the risks within acceptable levels, so it allows the organization to keep its fixation on the short-term as its only line of site (and executive pay-off).
“Let others make the investments and ‘we’ can pick them off……hopefully later and we play catch up!”
It is funny how a good few are being caught out on this strategy though and are not learning often you never catch up, you just fall further behind. A fast follower strategy is really hard, think Apple actually.
So do we all have this growing feeling of a lack of real innovation?
We are losing the appetite for adventure, we equally are losing the ability to wait, speculate, experiment and discover. We need to explore and wonder far more than we are permitted to.
Instead, we revert to delivering Innovation up on a plate; old recipe, a few new ingredients and some new social buzz, all we have to do are consume it as long as we can afford it!
This loss of sudden discovery undermines curiosity and excitement
Innovation gets exciting when you stumble across something, totally unexpected.
Researchers in a lab suddenly make a connection, that changes and often challenges their thinking, and perceptions alter.
It becomes “game on”. It all becomes potentially exciting.
We work for moments like this or should do.
Perhaps we should have a course on serendipity, where we are required to seek discoveries by accident, by learning to listen more to others and their problems so we can make the connections to resolve their problems.
No, let’s take out discovery, let’s offer up predictability, it takes out fresh learning through experimentation and trial and error. Let curiosity die in wanting to fix something, to figure it out, let’s just simply throw it away and buy the latest replacement. This is so boring!
The organizations working on innovation love sequential order.
Sequential order, hierarchies, and linear processes all allow for predictability, the ability to see what is coming before you, and you can do rational analysis. This type of thinking ensures innovation can be highly planned out, projects can be well constructed and everyone can fall in line and wait for their part along the incremental innovation production line.
The mantra of it being “that much better than the last version” makes everyone feel part of the innovation roadshow and simply take the incentives being dangled like the carrot to deliver on this “exciting” development.
Innovation is simply missing the big picture, we are stuck in revolving doors.
It is all so marginal, we are back checking our clocks, looking to head out of the door, off to do something else. Again the excitement and buzz around innovation seem to be missing.
Why as we are utterly failing to tackle the really big problems of today and that is not “should we buy another smartphone or which holiday destination to go and book” or whatever we are being fed.
Innovation needs to chase those really big societal issues that are racing towards us, needing global solutions and that is one hell of a party to get stuck into. Those have got fizz and enough to get your innovative teeth into.
We need to lift innovation out of this current trough and recognize we have some major problems of the day, that will impact everyone on the planet.
Innovation can be one significant key to combining with others that unlocks all the creative and inventive forces this will require.
We all need some enlightenment, not the latest gadget. Applying innovation that makes a substantial and radical contribution is the party we all should be wanting to join. Now joining those parties becomes THE place to be not only just seen but to make a real presence and impact.
