Innovation is often being pushed down the organization for others to interpret and offer their answers. This lack of alignment and top leadership engagement is one of the main causes why many organizations seem to just simply ‘limp’ along in their innovation activity.

Then those in leadership positions start expressing their disappointment over final innovation results, yet the answers simply lies more often than not as in their hands to resolve. Top leadership in organizations needs to shape innovation and be more involved in its strategic design.

We need to resolve this innovation leadership gap of misunderstanding. We need to explain what their essential place is and provide the strategic frame to allow it to be understood. Then the contribution for innovation might be ‘allowed’ to deliver far more on its potential as it achieves that greater strategic alignment.
The absolute need is for leadership to lay in the guiding principles for innovation, to make it a more explicit innovation strategy and framework. This then does not stop at this alone, it then requires a consistent re-enforcing through policy-shaping, strategic guidance and the operational documents to support this. Innovation requires ongoing leadership engagement.

As you might already be aware, I have suggested the Senior Executive Innovation Work Mat as a framing document to provide this leadership dialogue for that essential organization engagement. This simply gives a much-needed focus, many of the strategic delivery points, structures and guidance for managing innovation.

A strategic framework to moderate and accelerate meaningful innovation
The framework or work mat moderates innovation and goes much towards reducing the multiple interpretations and the variety of initiatives often described or justified as innovative but significantly missing the strategic mark.

I would argue that most within the organization and those partnering with them, would appreciate a greater understanding of the core concepts, principles and direction that their innovation activity should take.

To understand what is valued, essential to defend, promote and improve. To clarify what is highly strategic to describe and ‘form’ around helps innovation to perform its required task of delivering new growth that aligns with the strategic needs.

By having this work mat approach you can frame a formal set of mechanisms and principles for innovation to rise in quality. For instance in articulating that the selection of high potential concepts is highly valued and prized,  and will certainly get a certain ring-fencing and special dedicated attention, does radically alter the innovation work-to-be-done within any organization.

Equally, many within organizations where innovation is left more ‘open’ do run the risk that there is an over-emphasis on idea generation. By placing the emphasis point further along the innovation value chain that it is the exploring the benefits that flow from ideas, not the ideas alone, can make a significant difference in improving the quality of innovation and reducing the belief that quantity was the important aspect.

If the leadership could provide a more comprehensive innovation framework it would make such a difference. If this could cover the guiding principles, the mechanisms and ways the top leadership views innovation for its contribution to the organization’s strategy, it would certainly offer a clear statement of innovation’s importance.

This view can then ‘cascade’ throughout the organization, searching out its connecting points, proving the essential value, the debates required and facilitating the contributions, so innovation activities can relate far more to achieving the strategic growth goals.

Outlining the strategic principles of the innovation activity is vital.

Any strategic innovation framework needs to move well beyond offering just a set of indicators, it needs a far clearer articulation of what is valued, needed and will be well supported. For example by pushing and encouraging for the delivery of a few big bets shifts thinking radically away from incremental into more breakthrough in designs and concepts.

By offering a set of formal mechanisms for this selection of high potential concepts to be assessed, supported and effectively resourced would make a radical difference for many to make that mental shift in their innovative thinking. It prompts and provides the necessary stimulus.

Today many organizations presently find themselves locked in the innovation incremental trap. Real growth needs a more radical approach from innovation. Incremental innovation often gives a very limited degree of security as others quickly copy or push this just a little bit further, so you are ending up chasing instead of making those leaps that give clear competitive space where that ‘advantage’ can become a sustaining one.

Most of your innovation resources equally become locked within this incremental race, sucking up the innovation energies that should be ‘directed’ elsewhere. It is for the leadership to manage the risks of de-emphasizing that just simply competing within the incremental race is not good enough. They provide the conditions that places a far higher emphasis on seeking out those innovation activities that will simply alter the race, radically.

Signalling a more innovation-orientated organization changes the dynamic forces within.

By having this more strategic and systematic approach does give a clear ‘signal’ that we need to be more of an innovation-orientated organization.

A framework that is offering  the signposts and path finding points in vision, in proving the mechanisms for a whole innovation system transformation, in documentation, by engaging in constant discussions about innovation and its alignment to strategy, you move from ‘aspiration’ into gaining that ‘attraction power.’ You offer a fresh dynamic stock for innovation to feed from.

That would be for many, a strategy that is innovative itself. The frames intent, it’s very nature, is that it promotes excitement, growing identification, the chance to debate and offers that clarification so it can significantly provide the support to the people involved in innovating the ability to execute in a cohesive way their innovation activity.

It provides the framing opportunity for that elusive alignment that is often missing in today’s organizations.

Achieving innovation alignment to strategic goals should be our aim in 2013

If we can achieve this innovation strategic alignment in what we do in 2013, we have significantly advanced innovation’s performance for leading us onto a greater growth track than where we find ourselves at the end of 2102.

Perhaps that place where we are doing the disrupting and not simply reacting to be the ones always being disrupted is not a bad place to go, but it does need leadership and framing.

The post The weak influence of strategy over our innovation activities first appeared on Building Your Innovation & Ecosystem Intelligence.

Why does innovation present such a stark choice, often fraught with difficulties for many, yet so simple and successful for the few? Innovation delivery is one of those differentiation points.

Let me suggest here nine points needing your consideration when it comes to thinking through the innovation back end delivery part.

Execution as I have outlined in a previous post is the final rugged frontier– the tough one to truly master as it is so variable in its makeup. Just consider:
Point one: the key to successful innovation is not idea generation or putting all your creative efforts into the front end of innovation, ideas are always plentiful; it is turning this myriad of ideas into market or customer changing outcomes that successfully deliver based on understanding the customer’s needs.

Point two: There are no silver bullets for execution that is simply a fact. For any established business it is striving to perform above known standards. The ability to sustain leadership in the market is not just about the new product but about the execution and delivery of this. Executing well you have to be ruthless as the market is unrelenting, so you must make designated people accountable to meeting or exceeding standards. Normally innovation delivery needs a highly engaged executive involvement. The innovation delivery part cannot be devolved; it has to be well orchestrated.

Point three: Innovation is always swimming in uncertain waters. As uncertainty rises, the value of a well-thought-out strategy actually drops. There are constantly arising critical unknowns and sometimes all you are left with as your innovation emerges is actually a starting point, a launching point that needs rapid understanding and interpretation to build quickly upon, to yet fully capitalise upon in suddenly hitting a ‘rich vein’ of untapped need.

Point four : So you really do have to be ready to adapt, be agile, be ready to experiment, explore and learn, hence why execution is actually the harder end of the innovation process to get right. Everything hangs off a hypothesis, a set of assumptions, a ‘germ’ of an idea and needs to be proven in its delivery. When innovation is at the heart of your strategy, you need to zero in to the best possible execution strategy and constantly review this as successful delivery provides the validation. What you learn has to be feed back fast into the organization so you need to make sure the listening and responding parts are switched on to ‘receive’ this new information.

Point five: Often the lack of a clear formalised decision making process for commercialization and going-to-market is not present. Corporate leadership often leaves this to lower levels to execute, yet those ‘responsible’ struggle due to a lack of fact-based safety nets, managing the levels of uncertainly that innovation has and the often reluctant to seek out leadership engagement to resolve conflicts.

Point six: Far too often senior executives are engaged elsewhere and those left in charge of the execution process lack the courage to make often tough and game changing decisions. This often damages optimal innovation delivery as teams often adopt safety first principles.

Point seven: The ability to move an idea to implementation- with increasing agility– is what will distinguish the successful organization from the less successful. The ability to execute well remains a critical gap of performance. Innovation requires a deeply imbedded set of capabilities. Innovation is high maintenance but also offers high reward.

Point eight: The increasing complexity within markets, the global pressures of consistent breakthrough or disruptive innovation happening consistently all around us is making successful innovation harder.  The increased emphasis on new business models are causing escalating problems as well, changing approaches to market or challenging core offerings that were previously accepted. Complexity at the innovation delivery stage calls also has no different a need for a higher level of getting organized, keeping discipline and executing effectively. Staying alert to the rapid changes occuring daily.

Point nine: Innovation delivery requires having the right capacity in place, at the right time, to drive execution through to its identified end points. Innovation delivery is where many decisions are often muddled through. Market ‘alertness’ and fast reaction times is becoming more crucial than ever. This needs building into your delivery part- adaptive alertness.

The relationship between innovation efforts and their success lies increasingly in understanding the “go-to-market phase- executing the innovation delivery based on understanding clearly the customer and market needs.

Innovation should not be a mystery but it is hard to go from end to end without a real recognition that focused effort on the back end delivery part is a relevant, extremely important part of the innovation process.

That more detailed focus for achieving the return expected from all the total efforts that go into it from that original idea so often pays off and makes a real lasting difference.

The post Mission Critical for Innovation – Final Delivery first appeared on Building Your Innovation & Ecosystem Intelligence.