We are not facing up to the big Societal challenges of today?

Societal ChallengesPerhaps why innovation feels somewhat flat (well for me) is our organizations and societies are utterly failing to allow us all to step up in innovation to tackle those huge societal issues, those massive, growing problems that are swirling all around us.

We need to shake out of our lethargy and really begin to attempt to solve the real issues of our time. Some organizations are clearly working on and trying to draw attention and gain greater engagement but we need a much greater concerted effort to focus on the big societal challenges.

Global warming, rising health issues, finally cracking cancer, malaria, dementia, finding different solutions to the ageing within society. How are we going to tackle the rapidly depleting natural resources, the future conflicts over water, food, or energy . These are big, hairy, audacious gaps to be resolved.

Many are avoiding the need too stare hard into the future as we are not re-equipping everyone with skills that combine inventiveness, innovation and creativity that contributes into their communities, we have got stuck in the “me”. A reality of depletion is racing towards us and it is not a pretty sight.

So are we all all suffering innovation disillusionment?

BoredomYou get this increasing sense that the ‘fizz’ has gone out of the innovation bubbly.

The innovation party presently feels a little flat.

The numerous delicious canapés to choose from are turning up at the edges as we are becoming disillusioned, just being fed on a present unexciting incremental innovation diet, lacking any real substance.

People are milling around with that bored look on their faces, some are also slumped down checking their watch or smartphones on when is the best time to cut out and find somewhere else to be, rather than be here. Has the fizz gone from innovation?

Are we being moved by innovation anymore?

Is innovation becoming a boring place to be seen for hanging out and being involved? Are we all feel that there is a less creative buzz going around?

Perhaps, it depends for each of us yet collectively you might agree we do feel something is definitely missing. The excitement has left the room, innovation has become too predictable.

Looking beyond that certain innovation bleakness is hard.

I was appalled to read a summary of a recent report that nearly 50 metropolitan regions in the USA- or more than one in seven- are unlikely to bring back their regions to job levels lost in the recession until after 2020 which gives that feeling of real bleakness for all those caught in this.

Yes you read it right- 2020, nearly nine further years, well beyond this President further term of office, if he gets re-elected.

The report commissioned by the U.S Conference of Mayors are equally predicting 363 metropolitan areas would not generate enough jobs to get back to pre-recession peaks until 2014, based on current world economics.

When you add in that metropolitan regions account for 86 per cent of all jobs you realize how stark this is. So we are entering that twilight zone for millions that have a number of lost years ahead of them to face a difficult, uncertain future.

The issue is not just the economic job loss but the types of job losses are just not easily going to be replaced. Many are simply gone, moved somewhere else in the world or just vanished forever.

The level of re-skilling that needs to take place to move old-line factory jobs into technology-related, advanced manufacturing for protecting added value areas or service sectors is simply massive.

Can innovation as is often suggested simply take up the slack? I think it is unlikely. We need to think differently, we need to think radically and innovation plays its delivery part in this.

Across the pond, in the UK and much of Europe, I suspect it is no different