A new normal is upon us, the paradigm shift that will change the World.

There is a real increasing pressure to totally reinvent my business. The past business paradigm of reaching out, providing value, and making money is still there. Still, it is how we all undergo the changes needed in a radically different set of economic circumstances.

We all are seeing the world in a very different light, in some ways a very harsh one, where the old normals are breaking down. The change in our world is even a little scary, it actually is giving me a little “angst.” I need to put some reorder into my world.

Firstly as many of you know, I have been investing my time in growing my understanding, expertise, and thinking over three “core” topics. My Innovation intent has been central to this for twenty years, but this has ‘funneled down’ into recognizing the value of ecosystems as the business design for innovation to thrive and deliver more significant value creation. In the past two-plus years, the whole Energy Transition has been my vehicle to apply my innovation learning and ecosystem thinking.

We must hold on to much of what we have, but we really will be forced to abandon so much of our accepted norm.

My search or questioning is not about abandoning what I have invested over these years, it is how can I redirect it. To shift its position to actively contribute in new ways, to adapt and adjust to the ‘new normal’ we all must seriously recognize is coming towards us.

The immediate shift in work and social norms needs innovation

Being in a personal crisis is one thing, but being in a global one is a whole lot different. So much is totally out of your control. You can rant and rave at some of the decisions have been made, or likely to come on some current performances.

Often you are left wondering where the insights or collective thinking was trying to offset the events that were unprecedented and scary but have now put us into such a massive economic downturn.

The decision to throw a protective shield around our health systems made sense, but the human suffering unfolding is going to be very tough on those that made these decisions, as it is to nearly everyone else. Facing this economic collapse is mindblowing.

We all are coming to grips with what this means in our working lives. We are in for immediate shifts in our working environment as we emerge from “lockdown.”

Innovation is going to become central to overcoming huge global problems of keeping our distance, inventing, and implementing the solutions to keep our “social distance” and know we are safe or not..

We all need a different Social Media profile? Now.

We are in a very different time, a social distancing time that might lead to a different type of work, one that you will have to be forced to stand out from the crowd as a socially engaged person.

A growing reality might be that many people will be forced to stay at home until a vaccine is found, due to their risk of infection. Travel might become off-limits for many.

As we come out of the present crisis, we need to look at our social engagement and influencer profiles as we need to engage with the world differently. We will be in a greater world of virtual management, earning our “daily crust” from what we do at a distance.

This crisis period has become even more dominated by Social Media. What can this teach us?

Focusing on moving from disorder in today’s world

To borrow and adapt a phrase from F. Scott Fitzgerald and those over at Cognitive Edge:The test of (complex adaptive) intelligence is the ability to hold two opposed ideas in the mind at the same time and still retain the ability to function.”

I wanted to go back to one of my favorite frameworks, the Cynefin framework for partly thinking through the “known-unknown-unknowable” in our present world. We are seemingly more in the “unknown or unknowable” at present, perhaps in a world of disorder, in our understanding and actions relating to this coronavirus, a global pandemic.

The Cynefin framework is from Dave Snowden through Cognitive Edge. The positioning of Cognitive Edge is “making sense of complexity in order to act.”

I start by suggesting we need to find ways to navigate ourselves back into some (new) order; to stabilize the chaos we are in. What we first need to do is make sense of what is going on around us, we need to determine what actions to take and the level of action, resource and support each part needs. We need to constantly ask: is it clear, complicated, complex, or chaotic, or even worse, highly confusing. The Cynefin framework significantly helps us to determine what particular parts we are dealing with, in the decisions needed.

Working through the current disorder we find ourselves in

In times like these, we need to “unfreeze.” It is a necessary time where we need plenty of adaptive thinking on our needs to start thinking how we are going to emerge out of this “lockdown,” so many of us are in and apply our reasoning to literally “crank starting” the economy engine again.

Even if this is one month, two months, or longer, we need to become creative and innovative. We cannot be held in this “frozen state” for long without looking to become economically productive again. It may be in different ways, in new roles, or in transition until we have a higher “grip” of what we can achieve in a very volatile, challenging world.

If we remain in our present states, then what I suggest as a ‘frozen state’ remains, we default back to what we know, based more on repeating patterns, believing everything is orderly based on efficiency, effectiveness, and doing what is necessary to manage daily. Well it is not, we are in chaotic and unpredictable times.

This, regrettably, is simply not good enough in today’s world as it has changed so radically in these last few months.