Many organizations have made Stage-Gate or a mutation of it, their ‘go-to’ innovation process that all innovating concepts and ideas must ‘somehow’ pass through. We are often giving self-inflicted wounds caused by jumping hurdles and closed gate around managing the innovation process,
Squeezing all types of innovation through this, for whatever people claim is a linear process, is simply wrong.
You can simply say: “we destroyed much to get sometimes so little out as the final outcome, when initially it was seen to be so promising.”
The difficulty is that we are still struggling to find a real alternative, although there have been some recent noteworthy attempts, firstly by Jose A Briones and his Spiro-Level 3D approach and then by Paul R Williams, of the American Institute for Innovation Excellence, to move the discussions beyond the Stage-Gate process from this linear into more spiral concepts and beyond.
There has been an awful lot written on Stage-Gate, some people attacking it and suggesting it “guarantees mediocrity for your business”.
Clayton Christensen has suggested “the Stage-gate system is not suited to the task of assessing innovation whose purpose is to build new growth businesses, but most companies continue to follow it simply because they see no alternative”
Stage-Gate has certainly earned its place for product management.
