New innovation approaches to counter the fear of Business Contagion
What has been changing in how we approach innovation, and have we taken the opportunity to radically revise the innovation system and process accordingly?
Many of our innovative approaches or systems are based on very often just an internal perspective, restricted in available resources and limited knowledge and insights, often constraining the evolving new solutions and then limiting the impact and outcome.
For many years open innovation has been encouraged to be adopted to break out of this very narrow internal focus. Having a real diversity of opinion with this greater access to different knowledge and experiences does open up our thinking, but it is, on its own, not enough to make a real difference, especially in times of acute change. We need to put to use a different innovation model or approach.
We are at the cusp or already into significant changes to how the world, society and we as individuals will manage or engage going into the future.
This is my second post discussing the belief that we are being to see a real contagion breaking down how we have been operating and living in the world.
We are facing the potential of unprecedented change, and we need to recognize how a different approach to innovation can help offset or mitigate many of the destabilizing aspects and provide a pathway to managing differently in a new environment that will inevitably come from this contagion.
