The future innovation core lies at the edge.

our-new-core-lies-at-the-edgesBoundaries seem to be continually pushed in business, nothing seemingly is standing still, yet we are faced with many things that stay caught up in simply not being changed. Something eventually has to change, there is increasing pressure. We need to jettison old ways and establish new ones. In with the new in 2017, out with the old.

I continue to read and explore as much of the thought leadership on innovation, it continually points to a change in how we approach innovation.We need to embrace this need for change.

I have written about the new innovation era in 2017 made up of higher levels of needed collaboration, where platforms, ecosystems and customer experience understanding become increasingly central. We need to push well beyond our existing core of innovation understanding, we actually need a new innovation institutional design.

We are pushing further away from the old core.

The Perfect Conditions for Entering A New Innovation Era in 2017

a-new-connected-pathway-for-innovation-2So if there was ever a time to clear the existing innovation agenda and rework the entire space for innovating, it is about to become the pressing reality as we enter into 2017.

There are so many forces coming together that require this reworking. We are moving from diverging into one of converging, we are at a changeover point for innovation; let me explain each of the contributing factors but firstly, a brief overview.

The Merging Conditions and Forces

The very different political and economic conditions that will be arising in 2017, the continuing shifting social conditions, profound shifts we are undergoing in business and our own personal ones, makes it a world that is moving from being complicated to complex.

Any renewing does need innovation to become more central in our design but it will be managed differently far more collaboratory.

There is a lot of change occurring around our innovation abilities. There is the shift to more open-sourcing, the profound shifts that technology and digital transformation is having upon all our worlds is allowing a very different “connecting” innovation to come into play. We will see a significant acceleration of more innovation ecosystems, we are increasingly recognizing all the different collaborative tools increasingly at our disposal, we are exploring both platforms and forming ecosystems to radically alter the competitive edge previously seen to reside inside the single company.

A more opening out, forming more connections into customers, engaging them in appreciating their needs is leading us to recognize the value and power in the seamless customer experience. All of this comes from achieving a greater access and deepening the connections across networks. It is becoming the network economy

So I am exploring here each of these conditions that I believe are coming together for a really important transforming storm built around a new innovation management, increasingly making it the core to the future for growth. There is a time where each business has to become highly adaptive, agile, open and mutually dependent on others to deliver in this ‘connected’ world to exploit these conditions and explore the opportunities that will emerge.

Why We Are Entering A New Innovation Era In 2017

Credit: Acacia Communications
Credit: Acacia Communications

I wrote this recently in a post entitled “Bringing New Innovation is Stretching the Mind“. It opened with this view:

“There is a profound shift taking place, relating to innovation. Increasingly we are seeing a growing dissatisfaction on the impact that innovation is having; in growth, in returns, in market and customer impact. There is a search for new solutions.

One of the implications is this growing recognition that innovation is rarely succeeding in isolation but it is growing on a more highly dependent type of complementary innovation, a collaborative network, working around this new emerging innovation to deliver a more connected, radical experience, requiring innovation ecosystem management.

This dramatic change we will all be undergoing will have a significant impact on each organization’s innovation management design as it will require new connected thinking, built upon a substantial network of collaborations and partnerships

I believe innovation has been in the need for change for some time and 2017 will be the transforming year.

The voyages of discovery we all need

lens-of-discovery-nasa-imageSince early September I have been significantly focused on researching, relating and renewing my understanding of Business Ecosystems, Platforms and then what led into the power and need of improving customer end experience. This came about from having some evolving conversations with my ‘old’ sparring partner Jeffrey Phillips, over at Ovo Innovation. He nicely moved the ecosystem discussion towards capitalizing on a final outcome: achieving seamless customer experiences and our thinking began to really take off.

Jeffrey Phillips and I have collaborated around different innovation thinking for some years and in a late August discussion over Skype, we realized that what was emerging from our usual exchanges and insights was that the area of Innovation within Ecosystems was gathering pace and what did that mean for innovation in future business and practice implications.

We both have some shared as well as some different views on how this would shape up for the future. As usual in these discussions, we agreed to think about a potential collaboration on this by exchanging some opening thoughts in written exchanges. Those quickly took hold and we realized our need and the greater need was to explore and exploit the key themes of ecosystems, platforms and customer experience far more.

Intersections allow access; they open us up to new possibilities.

The New Innovation Need: Organizing within a Networks of Collaborators

network-of-networksWe are facing tough challenges within the business world. To work through these we are all being asked to transform but there has to be a clear end, a return for all this energy and resources it requires, that we are being asked to spend?

How and where does innovation fit will clearly depend on this transforming effect. We are fairly clear that incremental innovation is just not cutting through to give the types of growth expected. There are many outside our existing organizations, standing impatiently at the gates, waiting to come in and take over with market breaking concepts through different business models .

We need to transform, be disrupted or certainly re-imagine and this is where knowing your ecosystem comes in.

Our existing organization needs to envisage a changing world full of disruption that calls for radical change. To meet different challenges, to be highly adaptive it needs to begin to organize around ecosystems to deliver on a vision that recognizes it has to be part of a greater collaborating network to thrive in this highly connected world.

Today larger organizations are having to face the stark truth.

Innovation, ecosystems, platforms and the promise of more to come

Digital Transformation

Jeffrey Phillips and I are launching our fourth collaboration together, this time we are exploring innovation ecosystems and the growing impact they are having in the business world through their ‘conecting and collaborating difference’ that can lead to vastly different final customer experiences.

I just want to reaffirm what he has written on this, originally over on his site.

This is what he wrote:

Innovation, ecosystems, platforms and more

“I’m pleased to announce that Paul Hobcraft and I will be working together on a number of posts that relate to some discussions we’ve had about innovation, more specifically how innovation must evolve from creating interesting but incomplete solutions to understanding how customers want to have interesting, seamless experiences.  Over the next few weeks we’ll be writing posts on a new shared website that examine the state of innovation, and provide a reason we think so many innovation outcomes fail to achieve their goals.

In the blink of an eye, it gets something bigger

Fahrenheit212 anhd CapgeminiSo in the past week or so we have seen the announcement that Capgemini has acquired Fahrenheit 212, at present for an undisclosed sum, now that one was a real surprise.

I have a friend when he is presented with something that stops him and makes him really have to think he would say “intriguing”. This joining forces is one of those ‘intriguing” moments for me.

Capgemini have been leading much within the transformation process around technology with all things digital, they have been pioneering and offering some significant advice around transitions. It seems they are ‘pulling’ in the innovation promise with this acquisition to add to their solution offerings.

I wrote about their Applied Innovation Exchange announcement recently and how I felt it was thin, a more “a tenuous toe in the water” and I finished the post with “I hear you Capgemini on the intent…but “there is a real need to put some ‘red meat’ on the bone here,” and that is what they seem to be doing in a “blink of an eye,” with this Fahrenheit 212 acquisition, or at least allow the tissues to be grafted on and take hold, so it can challenge where and how innovation transforms the business process.

David meets and marries a Goliath.

Is this really breaking the traditional model on Innovation?

Cap Gemini AIEI came across the recent launch of Capgemini’s Applied Innovation Exchange today, it left me puzzled. Firstly the latest part of their hub network opened up in San Fransisco in mid January, yet I’m wondering why this is the first time I have come across this?.

Putting that aside the website, the current point of reference, leaves me puzzled, a little unclear on its ‘compelling’ proposition. I think I get it but it simply strikes me as a launch as ‘thin,’ on really spelling it out for me, or surely the very clients, in its value and potential. It actually seems a very minimum viable product.  I just had to go in search of a better understanding.

The concept of having any “applied innovation exchange” coming from Capgemini should be promising, as somewhere to go, as they are a leading technology consulting practice. It ‘seems’ to be offering a connecting platform, well-established ecosystem advantages but it seems so understated here.

Why? It seems so tenuous, a toe in the water. I would have expected a much bigger bang here. The website told me just enough but I think it should have delivered more.

We are transcending traditional industry and product boundaries

Global connectionsIt seems this is the era of the digitally savvy entrepreneur.

With the dizzy array of choices, combined with technical prowess and ‘plugging’ these into ‘seen’ customer needs.

These  are setting about disrupting existing businesses and establishing new ones, on an ever-increasing global scale.

So what and how is the incumbent meant to react if it is an existing market?

What should they do when they realize the traditional markets where they have safely operated for years has suddenly been overtaken by a new market creation, one that has gone outside old borders in industry and product.

Markets that are in the hands of the technically savvy entrepreneur are to be sliced, diced and recombined, are providing totally disruptive approaches to existing business models.

If they get the factors right, hit the needs of customers in their design, understanding, agility in responding to learning and adapting, ability to be fast to market and capable of scaling up really fast, then they transform spaces, leaving the established players desperately struggling to find answers and catch up.

The whole world of business is changing radically.

Innovators – are you thinking about Ecosystems?

Business Ecosystem Trends
Business Ecosystem Trends by Deloitte

Thinking about ecosystems certainly allows us to go out of our normal scope of internally generating new products.

It opens up a host of possibilities, that can add significantly to a new service design, new capabilities and solving more complex problems.

In opening up to managing within ecosystems, you begin to see your ability to contribute and tackle societal problems within a collaborative system.

You can see new opportunities that can allow you to enter new markets that would have been impossible as an individual organization.

You begin to see the power, scale and strength of having the collective collaborative ability to extend beyond more traditional thinking design. You go beyond the utilization of leveraging existing infrastructure, building on others’ specializations and leveraging through technology powerful new concepts to tackle increasingly complex innovation design.