Just begin to work through these ‘thoughts’ to begin to evaluate the value of knowing your innovation fitness so as to find out what makes up your distinct dynamic capabilities:

• By firstly mapping out your innovation capabilities to the task at hand enables you to understand and relate to what is needed – we call that the context for innovation.

• Innovation Fitness Landscapes helps in this task by identifying the opportunity spaces on where you need to focus your efforts‐ and apply the appropriate resources to navigate the terrain or challenges you are facing.

• The greater understanding of the ‘fitness points needed’ can transform your innovation landscape potential, or in business parlance, achieve your goal.

• Achieving this fitness accelerates your opportunities into final tangible outcomes. Here is a little bit of the theory:  you look for those critical factors that will give higher value potential or ‘peaks’ that are more valuable to your needs.

• The more ‘rugged’ the landscape, the tougher the innovation challenge, can also determines the greater fitness for the rate of innovation needed.

• The height of the peaks in these landscapes, the greater value placed upon them, illustrates how intense the innovation challenge is, and the number of critical peaks shows how diverse its potentially is to then provide the appropriate resources.

• The ability to identifying the emerging patterns provides the need to act and invest, making adaptive even exploratory walks to provide the appropriate resources needed.

• Understanding these will enable you  to move you to the higher fitness points where innovation viability is enhanced and needed to be so as to resolve the challenges faced.

• You need to experiment, to take these exploratory ‘walk’s to realize the potential and learn how to scale accordingly.

All I’m doing here is prompting you to ask questions. We can discuss ways to tackle and resolve the questions this can arise and apply solutions to build your distinct innovation capabilities to offer you a more sustaining innovation future. Intersted?

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