Evolutionary Ecosystem Thinking should be adopted by Business

Evolutionary thinking makes Innovation different

When we are conceptualizing organization structures and relationships in Ecosystem thinking and design we often begin by attempting to relate this to Natural Ecosystems. We often miss the connections, perhaps this might help

Traditional business frameworks often get caught in mechanistic metaphors but natural ecosystem perspectives need a fundamentally different mindset. Why?

+Recognizing no business exists in isolation but in growing complex webs of relationships and dependencies

+ We need greater adaptation over rigid planning, we need to think continuous evolution and response change

+ Today we need to recognize we gain increasing value and insights from emergent outcomes, where the dynamic interactions within the system are more impactful that top-down directives

+ We are recognizing system dynamics have cascading effects, often indirect consequences and diversity of networks need to be considered to build resilient systems

So we need to often re-frame through natural ecosystem lens.

Lets call this evolutionary ecosystem thinking

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The Challenging Conditions for today’s Innovation Practice

Is the horizon the past or the future in innovation dynamism?



Innovation has entered its death spiral as many have known it.

I mean it, innovation is starved, bleeding from a lack of resources, finances and top leadership resolve. It is fighting nothing more than rearguard defense.

Forget linear processes, forget one company inventions, forget the reliance of all the internal parts of the organization to support you, especially if you are an outlier, separated from the core of the business, sitting in some remote part of the world searching for inspiration, you are operating in a time capsule of old innovation practices.

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Forget traditional operating models when dealing in Business Ecosystems

Comparing Operating Models to change to Business Ecosystems

Forget how you operate in traditional business models if you are considering the value and benefits of applying Ecosystem thinking and designs. You really have to think radically differently.

There are significant differences in how we (can) operate and appreciate the distinctive aspects between our traditional management approach and applying Ecosystem thinking and design. Initial assessments are highly valuable before you embark on participating in Ecosystem collaborations.

There are several emerging frameworks that provide for both universal and distinct application stages. There is always a need to emphasis “contextual nuances” and those “triggering points” but those are further critical aspects to explain for gaining a deeper understanding of Business Ecosystem distinctiveness in future posts.

My aim is to encourage business thinking around Collaborative Ecosystem Management for the future. Considering and then undertaking Business Ecosystems has a very different organizational impact and significant changes to be considered to be built and then put into place.

One exercise I recently undertook was to compare traditional to ecosystem distinctiveness. I offer here ten key distinctive areas for comparison. Let me share these:

There are many aspects to evaluate. Here I provide a handy comparison of existing and necessary changes likely to be made for Ecosystem management. Take a look at many of the principle differences.

I have put these into ease-of-reference set of tables.

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How to build Innovation Ecosystem Dynamism

Dynamism and Knowledge are essential to your future

In today’s business landscape, where change is the only constant, businesses that can adapt quickly and effectively will be the ones that thrive through active dynamism. Dynamic ecosystems provide a framework for businesses to do just that

To make an Innovation or Business Ecosystem dynamic, interconnected, and capable of engaging a diverse group that drives innovation and business tasked with creating real impact and value, any business ecosystem should include the following key elements:

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Business Ecosystems can unlock game-changing potential- lift up your eyes.

Business Ecosystems can unlock game-changing potential

We sometimes get sidetracked, caught up in the “weeds” of making step-by-step progress, seemingly against odds that are often resistant and unyielding to the notion of change or alternatives to what we are doing.

Today many businesses are floundering in low or no-growth environments and applying approaches that just are not equipped to deal with today’s complex challenges. We are facing market conditions caught up in volatility and ongoing disruptions.

We are equally in the age of harnessing collective intelligence to be in a better position to address these complex challenges. The combined power of Gen AI, humans and diversity of understanding need to be harnessed to open up entirely new realms of possibility. Enter the power of Business Ecosystems.

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An Emerging Blueprint for thinking through Business Ecosystems

Integrated Blueprint Framework for Business Ecosystem Design and Thinking

So why do we need a Blueprint for thinking through the Business Ecosystem needs of future business? ​

  • A blueprint is needed to thrive and find solutions in the face of complexity and uncertainty. ​
  • Ecosystem thinking and design should be central to this blueprint, as it offers the potential for transformative power and new impact, value, and growth. ​
  • The integration of business ecosystems needs the interconnected parts, with each layer contributing to the whole. ​
  • The three main layers are Strategic, Operational and Crosscutting in design and building blocks
  • The need is to move towards a more comprehensive understanding of the values of synergies, interdependencies, and exponential value created when these layers are interconnected.

We need to appreciate the real business ecosystems we need, they are radically different than most of how we presently undertake Business.

What we first need to do is appreciate this significant difference of what are Business Ecosystems BEFORE we jump into chasing different growth, impact or business opportunity. It needs to recognize the most likely outcome is likely to be a new collaborative Business Model and ask “are we ready for that?”

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A fear of missing out will drive you towards Business Ecosystems models

The Yin and Yang of Business- opportunity and risk. Image Adobe

Are we seeing increasing complexity within the business world? The search for growth is having real impact from changing political realities, regulatory and market conditions. We are in a fractured and polarized world at present and we all have to adapt and change how we go about our business. There is more uncertainty and you judge this as either risk or opportunity. There is a strategic imperative to “open up” to alternatives to how you undertake business or accelerate it.

For me risk or opportunity are the same side of the coin, you can’t gain one without a level of the other playing its part. A business “yin and yang”, the opposite but interconnected and often complementary forces to drive our business forward by applying business ecosystem thinking and design opens up new competitive forces to build into your strategic thinking.

Is the level of “fear” seemingly rising and are our business organizations equipped or not, to draw upon the many alternatives that technology, Gen AI, platforms, networks, collaboration and co-creation opportunities that are offered to manage and rethink new opportunity and risk?

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Providing the Building Blocks of the Ecosystem Business Model framework

Providing the full building blocks of the Ecosystem Business Model

I share this outlined design frame here, clearly to advance Business Ecosystems and provide a framework that enables individuals, groups and (multiple) organizations to begin to organize their conversations into the building blocks to explain and build Ecosystem conversations.

Business ecosystems are complex and often chase down challenges that potentially offer levels of uniqueness and significant improvement on what is existing or known as the existing solutions within the market place but are highly complex in their nature.

In my recent post I provided an initial Ecosystem Business Model frame to introduce and build out a common language and then took that into nine building blocks to get to the point of validating the thinking behind this emerging concept to decide in a further evaluation in a structured way

Providing the full Ecosystem Business Model is the next step

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Breaking down complexity, introducing the Ecosystem Business Model frame

Building the Ecosystem Business model is a paradigm shift

Building Business Ecosystems can be complex to build, let alone explain. I have been working on an evolving Ecosystem Business Model for some time.

So many people are unable to explain Business Ecosystems, especially to others and it holds its evolution back. Let me explain some of my thinking here

I visualized a starting point nearly all should be familiar with, of the Business Model Canvas, by Alexander Osterwalder, drawn from his PhD thesis, supervised by Yves Pigneur (2004), called a business model ontology.

This BMC become a phenomena to enable us to easily describe what building blocks need to be considered for building a business model. As a visual chart it enabled us all to build a picture. It allowed us to describe, design, challenge, invent, explain and eventually recognize where to pivot your business model.

That business model canvas tends to stay rooted (or designed) in the single entity in its intention and as Business Ecosystems involve multiple and diverse stakeholders it helps but, in my opinion, does not reflect the design needed for these Ecosystem models.

In my view “In today’s interconnected world, businesses are increasingly operating within complex ecosystems. Traditional business models often fail to capture the dynamics and interdependence of these ecosystems, leading to missed opportunities of significant competitive advantage and exposure to increased risks that others are recognizing changes and equally on the hunt for new Business Models”

We need to build an Ecosystem Business Model story

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Lets change the old record and sound on innovation

The old record and sound of Innovation certainly needs changing.

Recently I have been reading about how innovation management needs to get back to basics or how it needs to be given a fresh lick of paint in professional certification, revised and updated university training programs or short courses.

For twenty years, since I have been working in the innovation space, we have constantly complained about so many different aspects of innovation failure and offered solutions to why innovation management still seemingly fails to deliver on its promise to build new growth inside our organizations. Offering innovation advice is a big industry to consult and academically, to teach in.

We keep innovation management locked into a 20th-century paradigm and I believe we must break the “chains” and make a significant shift in our innovation thinking, into innovation and business ecosystems

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