designing the future of innovation - Building Your Innovation Intelligence

Questioning internally those product failures

Failure

There is a variety of different views on our product failure rates. According to some, the failure rate for new products launched for instance in the grocery sector is 70 to 80 percent in the US. For smaller US food businesses launching new products, the success rate is even lower around 11 percent.

These are really high failure rates but is this a myth or reality? How does your organization evaluate product failures? Do you really want to talk about them?

Organizations continue to push for business growth by launching wave upon wave of new products, yet many end up as just hardly ripples that simply fade away, into incremental revenue and nothing else. Continue reading “Questioning internally those product failures”

Reducing our dependency on others innovation best practices is essential

best-practices

I often wonder if “best practice” is actually a hidden drug within our organizations that everyone simply craves and are constantly taking. We are addicted to it and it is high time to get off this habit. We need to kick this best practice out of our thinking, it is just wrong.

Why do so many advisory organizations promote best practice? Simply because those in the organization constantly feel under pressure to demonstrate why they are falling behind or keeping ahead of their competitors.

They crave knowing best practices, but tell me what really is the best practice of others achieving? Continue reading “Reducing our dependency on others innovation best practices is essential”

Recognizing your types of innovation leadership

Recognizing your innovation leadership style Often innovation succeeds or fails by the personal involvement and engagement of a ‘selected’ few. Recognizing the types of innovation leadership might help you manage the innovation work a little better.

So can you recognize the traits of your innovation leader?

Are they a front-end or back-end innovation leader? Here’s how you can begin to spot the difference. Continue reading “Recognizing your types of innovation leadership”

Exploring Diffusion and Adoption of New Innovation – Part 3

dealing-with-darwin One of my favorite books is “Dealing with Darwin– how great companies innovate at every phase of their evolution” written by Geoffrey Moore. When you work through his other books and connected thinking of “Crossing the Chasm” and “Inside the Tornado” you really appreciate the learning stories coming out of his study of the Technology Adoption Life-Cycle.

We all need to rethink a lot as the new challenges come rushing towards us. In his work, Geoffrey Moore talks about ‘traction’ and I think this is a great word for thinking about how to gain diffusion and adoption in product, service or business models, to gain market and customer acceptance.

Marketing departments talk penetration, “message penetration, market penetration” and so often ‘force’ customers to become aware and then buy. Does this really work today? I doubt it. Also, many organizations hang on to old media ways to get their message across when the use of technology, the internet, and social engagement may seem harder but I believe is far more rewarding to engage with the customer on a more personalized basis. I regard this as 1 to 1 of many. Continue reading “Exploring Diffusion and Adoption of New Innovation – Part 3”

Inspiration, Ideation and Implementation

Being surronded Finally, I am completely surrounded. I have that feeling of being somewhat overwhelmed, I can’t twist and turn anymore, it simply will not go away. Do I throw myself off the building or decide to listen a little longer? It really is forcing me to think.

Today it seems whenever I pick up a business book each chapter has a section on it. Also, I seem not to be able to not fall over all the articles extolling its virtues, I mindlessly Google it and you can see your whole life flash before you if you decided to investigate this seriously.

What am I talking about? Well, nothing other than Design Thinking. I know, most of you are so heavily into this you feel you might as well ‘flip’ over to the next article but are you, really?

Design thinking is a mindset Continue reading “Inspiration, Ideation and Implementation”

Exploring Diffusion and Adoption of New Innovation – Part 2

The future of our engagements will determine diffusion and adoption

It is all about letting go but grabbing more

Technology has opened up the door to both scale and fragmentation and social business is the one pushing through this open door. We are increasingly facing the Collaborative Economy everywhere we turn. Social business is becoming the denominator of success or failure.

New rules are emerging – you could say new theories – and where are these fitting within the corporate mindset?

The shift of what our customer means to us, are we still competing with them, pushing them to accept a value proposition that forces them to begin to look elsewhere?

Are we still determined to hang onto control, in the (mistaken) belief we know what is best for our customers? Continue reading “Exploring Diffusion and Adoption of New Innovation – Part 2”

Exploring Diffusion and Adoption of New Innovation – Part 1

crossing-the-chasm

According to Professor Clayton Christensen and drawn from his book “Seeing What’s Next: Using the Theories of Innovation to Predict Industry Change, by Clayton M. Christensen, Scott D. Anthony, and Erik A. Roth. Harvard Business School Press, the only way to look into the future is to use theories.

“The best way to make accurate sense of the present, and the best way to look into the future, is through the lens of theory.” The theory of innovation helps to understand the forces that shape the context and influence natural decisions.

This might not be fashionable for many because as soon as you introduce “theory” into the discussion for many of my practical colleagues they want to dismiss it. Continue reading “Exploring Diffusion and Adoption of New Innovation – Part 1”

Exploring the criteria for collaborative innovation

identification

The shape of our collaboration activities has been radically changing in recent years. The combination of technology, the internet, resource constraints and opening up of innovation to the outside world has changed the shape and content of conversations. Shaping conversations can be either intentional or through serendipity. Ideas are usually never fully formed but emerge over these conversations from fragments that need nurturing, encouraging, aligning and developing through ongoing conversations. Often the fragments need a wider network to come together and form around.

sharpen-ideas-quickly The push today is the ability to sharpen the ideas quickly and move into some early testing and validation, ideally with the final customer somehow engaged and then from this ‘interaction’ the idea shapes and its final understanding deepens onto a concrete delivery. There is a growing need for more radical, out of the existing box innovation to tap into. Collaborators help here. Continue reading “Exploring the criteria for collaborative innovation”

Balancing fluidity and stability

I would argue for new management practices that need to be evolved to deal with digital, disruption and rapidly changing conditions on a consistent basis. Our high levels of rigidity and linear thinking need changing

One of the most critical ones is the degree of fluidity we can achieve in ourselves and our organizations, this will significantly help us to adjust to a changing world, more dynamic, requiring us to be constantly adaptive, with information coming at us at an ever-increasing speed, that needs assimilating, transforming and embedding as new knowledge. Continue reading “Balancing fluidity and stability”

Innovation Formula- Intensity and Purpose

The Innovation Accelerator Model Formula by Agility Innovation

The innovation accelerators model – I often am coming back to this as the formula for building intensity into your innovation activity.

I have been arguing that you can have a unique model for some time. I think the way I have it structured is it is a formula for an innovation acceleration model.

I think it is worth working through, it seems to move with the times of what we need to focus upon.

Continue reading “Innovation Formula- Intensity and Purpose”