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	<title>Constraints placed on innovation - Building Your Innovation &amp; Ecosystem Intelligence</title>
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		<title>The Challenges Being Faced by Innovation Consultants</title>
		<link>https://thinking4innovators.com/the-challenges-being-faced-by-innovation-consultants/</link>
					<comments>https://thinking4innovators.com/the-challenges-being-faced-by-innovation-consultants/#comments</comments>
		
		<dc:creator><![CDATA[@paul4innovating]]></dc:creator>
		<pubDate>Sun, 22 Nov 2015 12:50:50 +0000</pubDate>
				<category><![CDATA[Achieving innovation engagement]]></category>
		<category><![CDATA[Advancing innovation]]></category>
		<category><![CDATA[amplifying the innovation signal]]></category>
		<category><![CDATA[Building Innovation Capability]]></category>
		<category><![CDATA[Foster Performance]]></category>
		<category><![CDATA[Improve Collaboration & Communication]]></category>
		<category><![CDATA[innovation execution delivery]]></category>
		<category><![CDATA[Shifting dynamics in innovation]]></category>
		<category><![CDATA[Building and designing new networks for innovation]]></category>
		<category><![CDATA[Constraints placed on innovation]]></category>
		<category><![CDATA[consulting on innovation]]></category>
		<category><![CDATA[innovation consulting industry]]></category>
		<category><![CDATA[innovation value from consultants]]></category>
		<category><![CDATA[New consulting needs]]></category>
		<category><![CDATA[open innovation and collaborations]]></category>
		<category><![CDATA[orchestrating innovation designs]]></category>
		<category><![CDATA[The client- consulting engagement process]]></category>
		<guid isPermaLink="false">http://paul4innovating.com/?p=11673</guid>

					<description><![CDATA[<p>From my perspective, I&#8217;ve been looking at a real challenge today, that many consultants offering innovation services are not providing real sustaining consulting value to clients, only ad-hoc services. Unless this changes it will continue to erode the clients’ confidence in these service providers and they will be seeking increasing internal solutions to tackle their &#8230; <a href="https://thinking4innovators.com/the-challenges-being-faced-by-innovation-consultants/" class="more-link">Continue reading<span class="screen-reader-text"> "The Challenges Being Faced by Innovation Consultants"</span></a></p>
<p>The post <a href="https://thinking4innovators.com/the-challenges-being-faced-by-innovation-consultants/">The Challenges Being Faced by Innovation Consultants</a> first appeared on <a href="https://thinking4innovators.com">Building Your Innovation & Ecosystem Intelligence</a>.</p>]]></description>
										<content:encoded><![CDATA[<p><a href="http://paul4innovating.com/2015/02/12/are-you-engaging-with-all-the-different-voices-around-you/ignoring-different-voices/#main" rel="attachment wp-att-9841"><img data-recalc-dims="1" fetchpriority="high" decoding="async" class="alignleft size-medium wp-image-9841" src="https://paul4innovating.files.wordpress.com/2015/02/ignoring-different-voices.png?w=300&#038;resize=300%2C199" alt="Ignoring different voices" width="300" height="199" srcset="https://i0.wp.com/thinking4innovators.com/wp-content/uploads/2015/02/ignoring-different-voices.png?w=488&amp;ssl=1 488w, https://i0.wp.com/thinking4innovators.com/wp-content/uploads/2015/02/ignoring-different-voices.png?resize=300%2C199&amp;ssl=1 300w" sizes="(max-width: 300px) 85vw, 300px" /></a>From my perspective, I&#8217;ve been looking at a real challenge today, that many consultants offering innovation services are not providing real sustaining consulting value to clients, only ad-hoc services.</p>
<p>Unless this changes it will continue to erode the clients’ confidence in these service providers and they will be seeking increasing internal solutions to tackle their problems. I think if this trend continues it will be a mistaken course.</p>
<p>Consultants are not addressing many of the changes occurring and ignoring opportunities to adapt to different circumstances, they are simply not putting up a strong case of their engagement by redesigning their business models or opening themselves up to different forms of collaboration.</p>
<p><strong>In many ways, the consulting industry specializing in innovation is its own worst enemy.</strong></p>
<p>It is highly fragmented, often highly specialized in certain innovation practices, and much of the advice comes from a cottage industry of independent practitioners, caught up in executing and little time for advancing their own knowledge.<span id="more-11673"></span></p>
<p>There is this sense that consultants are resolutely staying very internally driven, self-promoting, still trying to convey the story of innovation mastery, when clearly this is lacking in rapidly changing market and technology conditions and due to this staying ahead of the knowledge curve are actually failing the client.</p>
<p>Many consulting firms have spent the last decade trying to make themselves more efficient, going from craftwork to selling one solution as a mass production to many, to yield ever-increasing fees, so as to gain a re-occurring return on a one-off invested solution. Innovation solutions simply need to be crafted to each set of circumstances mostly, in my opinion, and that conflicts with this repeating model.</p>
<p>When clients were pushing down prices it made sense to offer general solutions but the disruptive forces occurring in clients&#8217; markets are requiring far more the return to crafting individual solutions.</p>
<p>Larger Consultants have been offering body shops, and set-piece solutions, to offset client resource shortfalls. This sits less well in a time where demand for unique innovation is required to offset these disruptive forces coming from often unexpected sources.</p>
<p>The two, quality versus quantity of consulting, are difficult to equate coming from the same consulting firm. Bespoke needs to be recognized as necessary for innovative solutions.</p>
<p>The scrabble for consultants is to re-position themselves back at the high-value end but they need a greater depth of knowledge, expertise and experience to convince clients of this need to change differently than simply providing resources. Both clients and consultants are struggling with their own legacy of where resources reside and what value these can provide.</p>
<p><strong>The mismatch of client needs and consultants&#8217; offerings.</strong></p>
<p>The client is increasingly requiring more organic or holistic solutions not a ‘piecemeal’ innovation offerings. These separate pieces often don’t dovetail into one complete innovation system because they are supplied by a variety of different service providers, all having their own ‘pet’ approaches.</p>
<p>Perhaps there is a real mismatch between clients’ needs in aspirations and budgets and the available innovation consultants’ ability to match and relate to specific industry practices and scale to meet client needs.</p>
<p>There also seems this perpetual dilemma of clients’ wishes that are hard to reconcile with operational realities to turn their organizations from being focused on effective and efficient into agile and adaptive, required for innovation.</p>
<p>Often the two are caught in the classic “who does what”, “how much each can and should manage” and the ability to handover or what happens when the consultant finishes the project and leaves, taking a level of knowledge with them that was never given time to reside inside the clients.</p>
<p><strong>Consultants are far too cautious for their own good</strong></p>
<p>Consultant firms, on the other hand, are moving far too cautiously to any form of collaborative form, they tend to bring ‘experts’ in for ad hoc, one-off assignments when they need deeper expertise. Wherever possible consultants want to manage as much as possible internally to ‘keep’ the fees generated inside. This is not a recipe for building lasting relationships that have mutual value in growing understanding.</p>
<p>Often this ‘keep it in-house’ whatever it takes, promotes that in-breed fault and is not reflecting the commonly held view today, “that all knowledge does not reside within its own walls”; they still reluctantly hang on to the closed system of inventing only inside here.</p>
<p>This often manifests itself in the host of variations in what is claimed as their ‘unique’ versions of “common innovation” where they constantly reinvent the wheel in their own approaches to processes, definitions, tools, frameworks, systems of working and idea management etc. I often feel those “unique solutions” are often just simply mutton dressed up as lamb.’</p>
<p>The resultant cost of rework if clients bring in a different consultant grows.</p>
<p>Today I think part of the clients experimenting and learning internally is due to this disappointment with the consultant. Clients are becoming extremely selective for the use of any outside advice. Many clients are simply building their own innovation teams with individuals that have had some given time consulting to offset, defray and strengthen their own in-house capabilities.</p>
<p>The reality is these are often more ‘at odds’ with the business units, seen as elite, out of touch often just pursuing their own agenda, not accountable, and often less supportive of the current business needs.</p>
<p><strong>Also, innovation itself is going through really a massive change</strong>.<br />
The need for ecosystems, platforms, the greater use of analytics, big data and reliance on technology are all crowding in on innovation delivery.</p>
<p>The emphasis on thinking through new business models, combining design thinking, lean management, customer development, prototyping, experimenting outside the lab, collaborating with clients, finding different partners, the different exploitation of research techniques are all breaking out in different forms and combinations is radically altering approaches to innovation.</p>
<p>Also collaborating and networking are far more essential to innovation exchange, be this in the early idea forming stages but increasing in the development and execution of innovative solutions. Partnerships are diverse, delivering on the need of the job to be done. <a href="http://paul4innovating.com/2014/08/21/asset-orchestration-is-required-for-more-dynamic-innovation/">Orchestration is increasingly playing its part </a>to manage all the assets and knowledge coming into play.</p>
<p>The innovation consultant can lead or can be simply a bit player in this synchronizing of innovation activities or offering &#8216;leading&#8217; advice.</p>
<p>I have suggested in<a href="http://paul4innovating.com/2015/08/12/moving-towards-a-new-innovation-service-model/"> past posts</a> that we all need to think differently:</p>
<p><strong><em>innovation </em><em>is based on the thinking around the shift from products to solutions, from transactions to growing far more value-adding ongoing relationships, from a supplier of product services, into highly valued network partnerships, exploring innovation across all options, instead of delivering on discrete elements; this requires managing the whole ecosystem of the innovation design differently.</em></strong></p>
<p><strong>The external innovation consultant needs to change</strong></p>
<p>I get the distinct impression the focus of most innovation consultants is still locked into product innovation or improving the process of the pipeline/portfolio, the idea generation and project execution model. It is not evolving into broader services or accounting for the transformations underway at the clients end.</p>
<p>While the consulting firm stays closed-up, intent on delivering their own solutions,will mean they are often far too busy catching up, lagging in their own emerging practice and due to this ‘lag’ have lost any leadership position in many things relating to innovation.</p>
<p>To overcome this you need to be engaged, to be able to piece together fragments of information to gain the insights that independence can offer. Consultants need to explore and experiment themselves in a laboratory and pilot testing environment, that allows clients to work <em>alongside them</em> to learn and gain from this in collaborative ways. Both learn and both benefit going forward in new ways.</p>
<p>Sadly general well experienced innovation practitioners are actually thin on the ground. You do need to search hard for these but they are available. This exploring and extracting insight requires dedicated experience and constant involvement in broader innovation understanding</p>
<p>Often even the large consulting practices can’t afford to have more than a few experts scanning this innovation terrain yet clients, again and again turn to the broad consulting provider for specialist advice.</p>
<p><strong>The one real change that is occurring is in thought leadership from consultants</strong></p>
<p>Clients often lack real deep insight or draw out the implications of these emerging practices, they want to work more alongside others in experimental practice spaces to truly figure out how to respond to them or understand the implications to their own business. It is only part of the innovation knowledge puzzle for the client.</p>
<p>They need to constantly look elsewhere to piece this together, if at all they can, as so often the reporting loses much of its value as it is not translated into suggested solutions if the consulting industry fails to provide these services or knowledge laboratories.</p>
<p>There is increasing value in the thought leadership pieces emerging from the large, well connected consulting firms. Their ability to extract knowledge from their clients and increasingly match this with merging practice is valuable.</p>
<p>The work of many of the larger consultants in the field of thought leadership, including Deloitte&#8217;s, Bains, McKinsey, Booz, PWC, A D Little, PA Consulting and some others, has begun to provide a much greater insight through their access to C-level people and their ability to provide reports on best or emerging practice.</p>
<p>This is helping understand changes occurring and the emerging practices around organizations&#8217; current thinking of innovation, yet it is failing to be fully translated into the client application.</p>
<p><strong>Translating thought leadership to new practice is a real opportunity for all</strong><br />
Presently much of this thought leadership is failing to be translated into practical solutions, they remain research findings.</p>
<p>Thought leadership seems to be increasingly dominating the marketing activities of consulting firms, and with some good cause: clients require evidence and good thought leadership, it does matter to them, to figure out their internal solutions.</p>
<p>I’m not unhappy with that, I’ll be honest, as my competitive space is largely about understanding emergent innovation practice to relate and absorb the findings and then attempt to connect the thinking to improving innovation practice within client thinking at individual, team or organizational level.</p>
<p><strong>I’ve been shifting my business model in the past few years</strong>, into a far more advisory one than consultative for clients, attempting to connect the multiple and different dots coming in from multiple sources to help this thinking and understanding.</p>
<p><strong>We come back to the reason why, what used to work before, often doesn’t now.</strong></p>
<p>If the innovation consultant needs to question the changes occurring all around them, then they need to ask &#8220;<em>why not develop a different type of sustaining collaborative arrangement?</em>&#8221; One where they, the consulting firm have scale and resources, become far more aligned with people like me, who have the entrepreneurial energy and zeal that explores and exploits, probes and connects, offering a further validation path that clients might value.</p>
<p>There is so much convergence, linkage, networking, and integration pieces occurring that none of us can remain islands of specific knowledge, we must find innovative ways to collaborate, to build an ecosystem of knowledge that provides clients a real competitive advantage. I want to participate in far more scaling, proving and validating.</p>
<p>Consultants must learn within themselves to collaborate, exchange and value a greater &#8216;collective pool&#8217; of innovation knowledge, otherwise, solutions being offered to clients remain incomplete, stilted and lack the real diversity of understanding they require to combat a different set of market conditions than in the past. They need greater transformational services.</p>
<p><strong>Collaboration in the making?</strong></p>
<p>Perhaps we have here a collaboration in the making, that is for the clients (markets) benefit and bridges some of the current client / consulting gaps that I feel are there.</p>
<p>I wonder if the larger consulting company can see beyond their own noses for the value in this?</p><p>The post <a href="https://thinking4innovators.com/the-challenges-being-faced-by-innovation-consultants/">The Challenges Being Faced by Innovation Consultants</a> first appeared on <a href="https://thinking4innovators.com">Building Your Innovation & Ecosystem Intelligence</a>.</p>]]></content:encoded>
					
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		<post-id xmlns="com-wordpress:feed-additions:1">11673</post-id>	</item>
		<item>
		<title>Opening up the Stage-Gates to let the new innovating world in?</title>
		<link>https://thinking4innovators.com/opening-up-the-stage-gates-to-let-the-new-innovating-world-in/</link>
		
		<dc:creator><![CDATA[@paul4innovating]]></dc:creator>
		<pubDate>Fri, 04 Jul 2014 15:43:24 +0000</pubDate>
				<category><![CDATA[Achieving innovation engagement]]></category>
		<category><![CDATA[Advancing innovation]]></category>
		<category><![CDATA[amplifying the innovation signal]]></category>
		<category><![CDATA[Improve Collaboration & Communication]]></category>
		<category><![CDATA[Innovation strategy]]></category>
		<category><![CDATA[Leading innovation]]></category>
		<category><![CDATA[Tackling innovation]]></category>
		<category><![CDATA[Complex and adaptive innovation]]></category>
		<category><![CDATA[Constraints placed on innovation]]></category>
		<category><![CDATA[innovation process]]></category>
		<category><![CDATA[Linear processes of innovation]]></category>
		<category><![CDATA[managing innovation types differently]]></category>
		<category><![CDATA[New product development process]]></category>
		<category><![CDATA[Portfolio management for innovation]]></category>
		<category><![CDATA[Stage-Gate for innovation]]></category>
		<category><![CDATA[systematic innovation]]></category>
		<category><![CDATA[types of innovation]]></category>
		<guid isPermaLink="false">http://paul4innovating.com/?p=8507</guid>

					<description><![CDATA[<p>There is no question the Stage-Gate process has had a significant impact on the conception, development and launch of new products. Yet there have been consistent criticisms of it, as the world of innovation has moved on. Today it is faster-paced, far more competitive and global and become less predictable. The cries of the Stage-Gate &#8230; <a href="https://thinking4innovators.com/opening-up-the-stage-gates-to-let-the-new-innovating-world-in/" class="more-link">Continue reading<span class="screen-reader-text"> "Opening up the Stage-Gates to let the new innovating world in?"</span></a></p>
<p>The post <a href="https://thinking4innovators.com/opening-up-the-stage-gates-to-let-the-new-innovating-world-in/">Opening up the Stage-Gates to let the new innovating world in?</a> first appeared on <a href="https://thinking4innovators.com">Building Your Innovation & Ecosystem Intelligence</a>.</p>]]></description>
										<content:encoded><![CDATA[<p dir="ltr"><a href="https://paul4innovating.files.wordpress.com/2014/06/stage-gate-hurdles.png"><img data-recalc-dims="1" decoding="async" class="alignleft wp-image-8508 " src="https://paul4innovating.files.wordpress.com/2014/06/stage-gate-hurdles.png?w=300&#038;resize=270%2C255" alt="Stage Gate hurdles" width="270" height="255" /></a>There is no question the Stage-Gate process has had a significant impact on the conception, development and launch of new products.</p>
<p dir="ltr">Yet there have been consistent criticisms of it, as the world of innovation has moved on. Today it is faster-paced, far more competitive and global and become less predictable.</p>
<p dir="ltr">The cries of the Stage-Gate process as being too linear, too rigid and far too planned, bordering on prescriptive have often been heard. The gates are too structured and the constant ‘creep’ of the controlling bureaucracy surrounding it in paperwork, checklists and justification has simply led to so much non-value-added work added to the moans and groans.</p>
<p dir="ltr">Surprisingly, the Stage-Gate concept was created in the 1980’s and led to Robert G Cooper’s different evolutions of this evolving and absorbing many new practices and experiences gained by different organizations across this time.<span id="more-8507"></span></p>
<p dir="ltr">I&#8217;ve written previously on this blog site about the concerns within this Stage Gate system if organizations allow the &#8216;controllers&#8217; to dominate over the &#8216;creators&#8217; of innovation what can happen. We end up with &#8220;<strong><a href="http://paul4innovating.com/2012/07/17/self-inflicted-wounds-caused-by-jumping-hurdles-and-closing-gates-on-innovation/">self-inflicted wounds caused by jumping hurdles and closing gates on innovation&#8221;.</a></strong></p>
<p dir="ltr"><span style="color: #0000ff;"><strong>The idea-to-launch gating system is under more threat today than ever before.</strong></span></p>
<p dir="ltr">Is there a potential new generation or are we just going through the motions, like shifting deckchairs on the titanic as it steams towards a submerged iceberg? Bob Cooper has been open enough to challenge his thinking constantly and at this point of time he is reinventing the Stage-Gate again.</p>
<p dir="ltr">The details of the new process and its different multifunctions are still a work-in-progress. What he is looking for is something far more agile, vibrant, dynamic, flexible gating process that has as its outcomes a leaner, faster and more adaptive and risk-based approach. This alone in its principles is a great starting point.</p>
<p dir="ltr">Bob has been writing on this with different papers that have included “<a href="http://www.iriweb.org/Public_Site/RTM/Volume_57_Year_2014/January-February_2014/What_s_Next_After_Stage-Gate.aspx" target="_blank" rel="noopener">What’s Next? After Stage-Gate</a>”, a far more academic one I have been (slowly) working through. It was well worth the read.</p>
<p dir="ltr"><span style="color: #0000ff;"><strong>So what can we see that is ticking away in the new Stage-Gate thinking?</strong></span></p>
<p dir="ltr">Will this be enough to reduce the criticisms, will it be adaptive enough to meet today’s needs? I will attempt to shorten down this thinking and try to summarize the main points.</p>
<p dir="ltr">It has three parts to it- it focuses on being 1) Adaptive and flexible, 2) Agile in its deliverables and 3) Accelerated to push the development process.</p>
<h3><span style="color: #0000ff;"><strong>1. The adaptive and flexible part</strong></span></h3>
<p dir="ltr">Any idea-to-launch system will take its power from being adaptive and flexible and will need to shape itself to the context of each particular project. That is radical enough in any system.</p>
<p dir="ltr">The qualities are going to come from four attributes: spiral development cycles, context-based stage and gate definitions and activities, risk-based contingency models and flexible criteria for any ‘Go/Kill decision making.</p>
<p dir="ltr">For instance the spiral development will be based on ‘build-test-feedback-revised’ iterations. The context-based stage and gate definitions and activities to accommodate multiple versions to deal with full five stage higher-risk projects, lighter versions for moderate risk projects and an express version for small developments. There are different adaptations taking place with users already working through these.</p>
<p dir="ltr">For instance HP has approached this by geographical needs with an emergent model for start-ups, an agile model for growth sectors and a traditional phase-growth review structure for mature markets.</p>
<p dir="ltr">P&amp;G have not employed different processes but focused more on the value-driven process that focuses even harder on the front-end.</p>
<p dir="ltr">The risk-contingency is about constant steps and learning to gather information to reduce uncertainty. Here teams are working far more with blank canvas approaches to identify key unknowns and uncertainties, then determining what information is needed to validate and move in highly flexible and efficient ways. The value of having an experienced team helps here.</p>
<p dir="ltr">Finally in this part the flexible criteria for ‘Go/Kill’ decisions become the change in order of magnitude for me. Financial criteria begin to take a back seat; it is more on strategic criteria as it has always been so difficult to predict the longer-term impact. The move to non-financial criteria will radically alter the dynamics within innovation in my opinion &#8211; if this really does take hold.</p>
<h3><span style="color: #0000ff;"><strong>2. The Agile approach</strong></span></h3>
<p dir="ltr"><img data-recalc-dims="1" decoding="async" style="float: right;" src="https://i0.wp.com/cdn2.hubspot.net/hub/314186/file-568987791-png/Blog/unfettered-project-phases.png?w=840" alt="unfettered-project-phases" align="right" />The stage-gate needs to become far more nimble, speed is the essence.</p>
<p dir="ltr">The growing adoption of the Agile development process applied to software is the point of change.</p>
<p dir="ltr">The use of “sprints” that are “time boxed” and “scrums” for meetings, are designed to deliver working (physical) products as functioning prototypes.</p>
<p dir="ltr">These become “physical milestone objectives” and if these are not achieved then you move into the risk of termination. The emphasis is demonstrating to stakeholders working physical progress. Clearly this becomes more resource intensive but true innovation does require that.</p>
<p dir="ltr">Some organizations are approving projects and resources to have unfettered six-month periods with no rules and no reviews but at the end of this agreed period ‘something’ has to be seen and tested by a customer.</p>
<p dir="ltr">Equally the drive to cut out the “work that adds no value” has involved using Lean Six Sigma methods or similar to take past business case documents from 30 to 90 pages to now 4 pages by Johnson &amp; Johnson. P&amp;G for instance are working on mere six page deliverable packages according to Bob Cooper.</p>
<h3><span style="color: #0000ff;"><strong>3. Accelerated Process</strong></span></h3>
<p dir="ltr">The focus is on reducing the time wasting activities through a more value-stream analysis, accelerating by overlapping stages, encouraging concurrent activities, ensuring dedicated teams are assigned to properly resource projects, those real concerted efforts to sharpen up the fuzzy front end and automate these through clear support project systems are all being worked upon.</p>
<p dir="ltr">Toyota uses a synchronized process for simultaneous execution and search for ways to improve on this continuously.</p>
<p dir="ltr">The emphasis is to maximize speed, working really hard on scoping the front end in greater detail, and asking key questions on where the right track is and what this needs in resource, time and development.</p>
<p dir="ltr"><span style="color: #0000ff;"><strong>So there is significant evidence that Stage-Gate is evolving</strong></span></p>
<p dir="ltr"><img data-recalc-dims="1" decoding="async" style="float: right;" src="https://i0.wp.com/cdn2.hubspot.net/hub/314186/file-570996157-png/Blog/next-generation-stage-gate.png?w=840" alt="next-generation-stage-gate" align="right" />Some of this is evolutionary, such as fast-track versions, and some more revolutionary, based on more risk-orientated contingency models.</p>
<p dir="ltr">The continued need is to get the next-generation process to be adaptive, flexible, agile and accelerated. The use of the evolving value proposition through prototypes and early beta market testing versions is part of this.</p>
<p dir="ltr">The starting point is with a blank canvases, exploring constantly the uncertainties and risks &#8211; determining the critical but evolving assumptions, and working to deliver the right deliverable at the right stage to validate the key assumptions &#8211; calls for a completely different mindset.</p>
<p dir="ltr">Is this radical or simply catching up with the changes that we have been seeing taking place in innovation to deal with the pace of change? One that can fit better in our evolving global world that is more impatient than ever, not bothering to wait for those focused on managing the stages and gates in old-world ways.</p>
<p dir="ltr">A time to move on I think for us all?</p>
<p dir="ltr">******</p>
<p dir="ltr"><strong>Publishing note</strong>:  This blog post was originally written on behalf of <a href="http://hypeinnovation.com/">Hype</a> and with their permission I have republished it on my own site. I recommend you should visit the<strong><a href="http://blog.hypeinnovation.com/"> Hype blog site </a></strong>where they have a range of contributors writing about a wide-ranging mix of ideas and thoughts around innovation, its well worth the visit.</p>
<p>&nbsp;</p><p>The post <a href="https://thinking4innovators.com/opening-up-the-stage-gates-to-let-the-new-innovating-world-in/">Opening up the Stage-Gates to let the new innovating world in?</a> first appeared on <a href="https://thinking4innovators.com">Building Your Innovation & Ecosystem Intelligence</a>.</p>]]></content:encoded>
					
		
		
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		<title>Self-inflicted wounds on innovation</title>
		<link>https://thinking4innovators.com/self-inflicted-wounds-caused-by-jumping-hurdles-and-closing-gates-on-innovation/</link>
		
		<dc:creator><![CDATA[@paul4innovating]]></dc:creator>
		<pubDate>Tue, 17 Jul 2012 13:58:42 +0000</pubDate>
				<category><![CDATA[Achieving innovation engagement]]></category>
		<category><![CDATA[Advancing innovation]]></category>
		<category><![CDATA[amplifying the innovation signal]]></category>
		<category><![CDATA[Building Innovation Capability]]></category>
		<category><![CDATA[Fresh thinking]]></category>
		<category><![CDATA[gaining innovation momentum]]></category>
		<category><![CDATA[Leading innovation]]></category>
		<category><![CDATA[Shifting dynamics in innovation]]></category>
		<category><![CDATA[Tackling innovation]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Complex and adaptive innovation]]></category>
		<category><![CDATA[Constraints placed on innovation]]></category>
		<category><![CDATA[innovation process]]></category>
		<category><![CDATA[Linear processes of innovation]]></category>
		<category><![CDATA[managing innovation types differently]]></category>
		<category><![CDATA[New product development process]]></category>
		<category><![CDATA[Portfolio management for innovation]]></category>
		<category><![CDATA[Stage-Gate for innovation]]></category>
		<category><![CDATA[systematic innovation]]></category>
		<category><![CDATA[types of innovation]]></category>
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					<description><![CDATA[<p>Many organizations have made Stage-Gate or a mutation of it, their ‘go-to’ innovation process that all innovating concepts and ideas must ‘somehow’ pass through. We are often giving self-inflicted wounds caused by jumping hurdles and closed gate around managing the innovation process, Squeezing all types of innovation through this, for whatever people claim is a &#8230; <a href="https://thinking4innovators.com/self-inflicted-wounds-caused-by-jumping-hurdles-and-closing-gates-on-innovation/" class="more-link">Continue reading<span class="screen-reader-text"> "Self-inflicted wounds on innovation"</span></a></p>
<p>The post <a href="https://thinking4innovators.com/self-inflicted-wounds-caused-by-jumping-hurdles-and-closing-gates-on-innovation/">Self-inflicted wounds on innovation</a> first appeared on <a href="https://thinking4innovators.com">Building Your Innovation & Ecosystem Intelligence</a>.</p>]]></description>
										<content:encoded><![CDATA[<p>Many organizations have made Stage-Gate or a mutation of it, their ‘go-to’ innovation process that all innovating concepts and ideas must ‘somehow’ pass through. We are often giving self-inflicted wounds caused by jumping hurdles and closed gate around managing the innovation process,</p>
<p>Squeezing all types of innovation through this, for whatever people claim is a linear process, is simply wrong.</p>
<p>You can simply say: &#8220;we <em>destroyed much to get sometimes so little out as the final outcome, when initially it was seen to be so promising.</em>&#8221;</p>
<p>The difficulty is that we are still struggling to find a real alternative, although there have been some recent noteworthy attempts, firstly by Jose A Briones and his Spiro-Level 3D approach and then by Paul R Williams, of the American Institute for Innovation Excellence, to move the discussions beyond the Stage-Gate process from this linear into more spiral concepts and beyond.</p>
<p>There has been an awful lot written on Stage-Gate, some people attacking it and suggesting it “guarantees mediocrity for your business”.</p>
<p>Clayton Christensen has suggested <em>“the Stage-gate system is not suited to the task of assessing innovation whose purpose is to build new growth businesses, but most companies continue to follow it simply because they see no alternative”</em></p>
<p><strong>Stage-Gate has certainly earned its place for product management.</strong><span id="more-3650"></span><br />
Stage-Gate is an ideas-to-launch process that encompasses a solid body of knowledge built up over the years and has for many become the blueprint for managing the NPD process<em>, reinforcing</em> effectiveness and efficiency as its core discipline. I would argue that’s it! It <em><span style="text-decoration: underline;">reinforces</span></em> but at what cost?</p>
<p>Innovation can actually miss out! Often it can also extract out much of the very process that we need from great innovation to leap forward and grow our businesses today. More on this later.</p>
<p>Employing this Stage-Gate methodology you can feel safe that there is behind it a body of knowledge on the best practice gleaned from studies of thousands of new product developments. The process takes you through stages or hurdles, passing through gates where ‘go/ kill’ decisions should be made.</p>
<p>Organizations that thrive on having a ‘regime’ hold ‘fast’ to the Stage-Gate as their way to manage innovation. This rigidity of a given mindset is one of the real concerns about being totally reliant on the Stage-Gate. It works for product development that is more incremental in nature –the bread and butter of most businesses.</p>
<p><strong>A really short history of the Stage-Gate first.               </strong></p>
<p>Stage-Gate was developed, is registered as a trademark and certainly popularized by Robert Cooper. His first edition was published in 1986 in the early days of understanding the management of the innovation process.</p>
<p>He has since updated with a second edition in 1993 and from this it gained its real traction as the recognized process, and established the term “Stage-Gate” clearly to manage within any product development process. His third edition in 2001 shifted the focus and became more taking the concept further on accelerating idea-to-launch.</p>
<p>In 2011 he gave us a completely revised and updated fourth edition.  Robert Cooper reminds us that his Stage-Gate process has become the most widely used method for managing new products in industry today.</p>
<p>It has been suggested that this Stage-Gate process is a conceptual and operational map. Well, yes for NPD only maybe it is but today with all the other types of innovation needed to be considered by organizations it is NOT really capable of living up to this claim.</p>
<p>I grant you can think through the process conceptually on how to manage this but I feel this grants Stage-Gate more than it really can offer. It is a stage-gate decision process for product development.</p>
<p><strong>Do linear processes manage all the different types of innovation?</strong></p>
<p>Organizations have become so use to thinking only product innovation they are attempting to drive ‘any’ innovation through the same system.</p>
<p>This approach is placing so many self-inflicted wounds on the organization, often in the most painful way possible; through lost opportunities on achieving more significant growth, lost chances to fundamentally change the competitive game and ill-fitting attempts to fit innovation through this one process system.</p>
<p>Original fresh ideas get morphed into completely different end products that seem to become more incremental the further they have to accommodate all the jumping over these hurdles and passing through the stages and gates. It becomes the skill in trying to avoid being &#8216;killed off&#8217; for often a lack of validation (often obscure)  and that famous cry of “give me proof” often of the unknown- how can you?</p>
<p>Stage-Gate ‘plays’ right into the hands of the bean counter, the risk reducer, the keeper of maximizing productivity, efficiency and effectiveness. Each gate, each hurdle forces the denominator down, mistakenly thinking this is reducing cost risk (often of the only true innovative part) and effective management of time will serve the organization well.</p>
<p>This fuels the short-term protectionism we all cry about today, as well as it adds even more to the long-term detriment of mediocre innovation entering the market. We are still failing to ignite growth and continuing to disappoint customers with underwhelming offerings that still doesn&#8217;t meet their needs.</p>
<p><strong>The Stage-Gate is not the panacea for managing innovation</strong></p>
<p>I would argue we should stop regarding the Stage-Gate as the panacea for managing all of your innovation needs. Stage-Gate handles the incremental product cycle fairly well, but when you are on a more open innovation platform collaboration it struggles to be flexible, agile and fit the different challenges presented by the collaborating parties.</p>
<p>True innovation goes through such an iterative process; processes like Stage-Gate are simply not equipped to manage all of what this entails. Nor does it really pick up well on the growing impact any potential new business model innovation might signify.</p>
<p>The stage-gage approach wants to constantly refer back to excepted existing practices and the structures in place and not novel or radically altering ones that can challenge the existing business model. Can you imagine something completely breakthrough or totally disruptive being forced through a Stage-Gate NPD process?</p>
<p>What also does happen when you have to work through separately the potential of the service innovation dimension or the myriad of other types of innovation? Too often we retrofit service instead of running this in parallel.</p>
<p>We have arrived, it seems to me, at a certain point where innovation is often being projected forward to a given solution and then worked back, so it can pass through the Stage-Gate system. Sometimes this is right if you spot a unique opportunity for a job-to-be-done need but we have to be more than careful of this ‘forming’ habit, it can exclude even greater insights and discoveries even here.</p>
<p><strong>Recognizing limitations AND managing in new and different ways.</strong><br />
So we can recognize that Stage-Gate can work well for incremental and well planned out innovation but it ‘stutters’ and can ‘die’ when you need radical, new-to-the-world breakthroughs as you enter those far too many unknowns to try to run them through a system.</p>
<p>Whichever way you ‘wrap’ Stage-Gate it is still a linear process that has to go through justification at each stage and pass through the ‘gate’ in resolving the criteria expected, before it can go on. Irrespective of the innovation this can often load the process with bureaucracy, internal politics and tensions. You increasingly focus on preparing for these ‘gate’ meetings, losing valuable time often not on the idea and concept itself.</p>
<p>Invariably the questions asked to justify and validate requires much rethinking, leading too aspects of the proposal rewritten and then resubmitted, turning even more into growing time delays.</p>
<p>This leads to escalating upwards through the gatekeepers to the senior manager, who is not fully engaged in the process, you lose even more time, he often does not have context, you lose precious opportunity, and you lose money in delays while this all gets sorted out, <em>eventually</em> and it goes on and on with growing conflict and tensions.</p>
<p>There is also a shift to ‘status and attainment’ on sitting on these reviewing committees rather than bringing real &#8216;value and benefit&#8217; and often this gets confused to the detriment of the process . The process often dominates not the product concept itself. Stage-Gate might have become simply a safety first decision-making tool than an actual NPD process to help and assist.</p>
<p>You begin to justify the many unknowns somehow, you cater to the constant demands for proof at every step of the way, or otherwise you will never get your products out of the door.</p>
<p>We just end up with wicked compromises and the original idea deserves better, much better than that.  If we were honest with ourselves, we shave things off, we dilute, we radically alter what were initially great looking concepts and reduces them down to a pygmy of the original ‘wow’ concept.</p>
<p><strong>Lean and rapid principles have some foundation value</strong></p>
<p>I think where Dr Cooper has continued to explore in his Stage-Gate journey has been the move towards his lean and rapid principles. Those are closer to universal needs of all innovation. These are</p>
<ol>
<li>Have a clear customer focus</li>
<li>Ensure as much front-end loaded as you can in assessment and testing</li>
<li>Spiral development- find ways to be more iterative and greater community engagement</li>
<li>Push for more holistic approaches of effective cross-functional teams</li>
<li>Seek the right metrics, accountability allocation and continuous improvement</li>
<li>Focus on building a more effective portfolio management through funnelling and appropriate resource allocation</li>
<li>Looking to keep pushing for a flexible, adaptable, scalable and efficient process</li>
</ol>
<p>These are useful ‘generic’ contributions to finding better solutions to having an updated innovation process, irrespective of type (of innovation).</p>
<p>A lot about the Stage-Gate has organizing value to incorporate with this more holistic design of a process to manage all innovation ,it should certainly not be discarded but looked at with a different perspective.</p>
<p>What is called for, in my opinion, is to build even more on these lean and rapid principles but also to recognize and go ‘simply beyond’ the often fixating obsession of applying a product development process with decision gates that many currently have.</p>
<p>Although it is not a bad organizing principle for business decision checkpoints, we ‘just’ need to go way beyond this to obtain the increased need for flexibility required, by considering all the different types of innovation an organization needs to consider and cater for them in some form of reviewing approach, if we can.</p>
<p>We need a different more agile, adaptable process that deals with innovation outside the ‘norm’ of managing incremental NPD, if we are ever going to move beyond the present, more common incremental mindset prevalent today.</p>
<p><strong>The need to build and extend our capabilities and processes</strong></p>
<p>We must certainly stop trying to treat all innovation projects with the same ‘Stage-Gate’ brush, squeezing it through the same process. We need to develop different ‘templates’ but have perhaps a common recognized set of decision points or organizing principles.</p>
<p>We certainly need to offer more autonomy to teams through a more robust Innovation Governance structure, this is for me critically important. We need to shift the mindset from ‘Go / kill’ to greater informing choices and options to consider. We need to be less reliant on data, more ready to sense, listen and make informed decisions as we go.</p>
<p>We must make sure we capture the alignment with senior management on the strategic goals, the priorities and allocating appropriate resources according to the innovation type and challenge.</p>
<p>We need to allow for a greater freedom of thought, of investigating ‘breaking&#8217; ideas, encourage explorations along the way. We need to push for more experimentation, conceptual work, design modelling so as we learn we can quantify, as we quantify we gain increasing identification and organization alignment.</p>
<p>We know much of innovation is unstable, throwing out fluid information that is often contradictory; we need to capture these differences in more flexible, intuitive ways.</p>
<p>This calls for a lot more agility in thinking, in accepting often erratic behaviours to see if we can suddenly leap ahead. Hurdles, keeping to prescribed steps and trying to pass through decision gates needs some very fluid approaches but can still be in disciplined, informed ways but with totally different mindsets of searching for &#8216;better&#8217; innovation outcomes.</p>
<p><strong>The innovation system required today needs to be more flexible, adaptive, agile and scalable. </strong></p>
<p>The system should not dictate innovation, it has to be more adapted to our different innovation needs and their circumstances so we can maximise innovation’s potential to lead growth.</p>
<p>We need to recognize that a breakthrough concept, a disruptive game changer, a new business model proposition or a multiple type innovation (product, service and BM) need different approaches, all much faster to be developed but with increasing levels of uncertainties being built into the ‘system’ not just taken out because we are uncomfortable with this or unsure how to handle this. Simply ask others to help you, there is no shame in this.</p>
<p>There have been significant changes in our understanding of innovation since Stage-Gate was first introduced. In the process, the culture required, the ways to manage, to align and to develop have all evolved.</p>
<p>We must stop being a slave to the innovation system in place, often left over through legacies in the system and find ways to go beyond the often rigid, linear Stage-Gate process that organizations are locked into.</p>
<p><strong>Innovation <em>is</em> complex and adaptive</strong><br />
Innovation should be understood as a system that will always have non-linear behaviours, it cannot be stage-managed in isolated events.</p>
<p>Innovation is complex and adaptive and the more we recognize the power of unpredictability, the significant variations, need for constant interactions and the careful selection of those ideas that need to be carried forward, the closer we might get to finding a more universally accepted innovation system.</p>
<p>Let&#8217;s stop trying to force innovation by jumping hurdles and closing gates that often do not apply, so we end up with self-inflicted wounds because we were on the wrong track.</p><p>The post <a href="https://thinking4innovators.com/self-inflicted-wounds-caused-by-jumping-hurdles-and-closing-gates-on-innovation/">Self-inflicted wounds on innovation</a> first appeared on <a href="https://thinking4innovators.com">Building Your Innovation & Ecosystem Intelligence</a>.</p>]]></content:encoded>
					
		
		
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