Exploring, explaining and amplifying innovation

In my innovation travels, I’ve always liked to explore many of the less understood sides of innovation. I have set about trying to explain them.

I’ve tried to relate them to the aspects of everyday innovation, give those novel and logical frameworks or some method and structures to approach them, so they can be integrated into this work.

Some have worked better than others. I believe we do need to constantly push the boundaries of innovation, experiment and explore to advance the management of innovation and its understanding.

Getting innovation into the organization’s mainstream
We do need innovation to enter the mainstream of our everyday thinking, to be something we all feel naturally comfortable undertaking, as part of our make-up for our growth or prosperity.

Journeying across the darker side of the innovation moon

When you decide to make any trip, you need to have some sort of roadmap to navigate yourself by. The difficulty is when you decide to step into the other side of the often known, into the lesser-known or completely unknown sides of innovation, where there seems to be no decent roadmap, the enjoyment is partly in setting about it and trying to create it, to piece it together.

I wrote about the dark side of the innovation moon in mid-2012 and why it should always make us curious. Within my blogs that I’ve written here on this site I have kept coming back to its initial stated aim of “building the DNA of innovation” This has become a real journey of ‘stated intent’.

Seeking common cause through innovation

Although it is simple to state, creating a common language for innovation is very hard, demanding work. To begin to create it, then to gain a broader identification with its make-up and then to build upon it requires some dedicated time and effort, but above all, it needs recognition of its importance to obtaining a sustaining innovation entity.

Yet there is incredible sustaining value in achieving a common language. In the work that Jeffrey Phillips and I have been undertaking we see the Executive Innovation Work Mat  and its seven connected parts we really saw language, context and communications, as central to any innovation initiatives to work towards.

The Executive Innovation Work Mat

Languages unites us or divides us

Language can have the power to unite us or potentially divide us. Developing a language to unite us in our innovation efforts goes some way to reduce disagreements and egos, that can block success.

To create an environment for innovation, to offer within a set of governance, process and functional structures, to build a culture responsive, we need this common cause, this central innovation language, our clear unifying context.

Preparing Ourselves for Innovation Standards

There has been  going on for a good few years, the continued debate around finding and adopting a set of standards for innovation.

I blow a little hot and cold on this, this is not dependent on the time of day but the very “force” that is pushing any agenda along on this.

Far, far too much of those that push for standards have often very narrow agenda’s, where this fits their commercial purpose but often you gain that feeling that these are not as aligned to the broader innovation communities as they should be.

There are two camps- the ones that relentlessly drive towards standards and those looking to have a more “open” view looking to ‘simply’ achieve a common language.

Are standards the real drivers of innovation?

There are seemingly many ways to innovate and is it just a little simplistic to standardise innovation and reduce it down to a set of basic common parts? Innovation comes more from evolution, revolution, radical and disruptive forces being applied, will these benefit from having innovation standards or be constrained.

Re-ordering the organization’s genetic code for innovation.

As we enter 2012, what really disappoints me is that we still have not cracked the innovation DNA code sufficiently to embed this within the organization’s genetic principles, structures or systems for completing an everyday innovating business. Why is that?

I see no reason why innovation cannot be a clear (integrated) management discipline, shared, taught and fully aligned with an organization’s strategic intent and execution.

It needs to have a set of molecules that carry the ‘genetic’ innovation information in logical and a comprehensive arrangement, of its separate elements. These need to be strung together like all living cells by a set of clear rules.

The code order defines the sequence, the “alphabet” of the organization’s ability to innovate. Well, that is how it should look if we want to allow innovation to enter the present DNA of an organization. Innovation cannot sit outside or be run in parallel but it needs to form part of the essential organizational code.

I am convinced innovation can be implicitly understood but I still feel there is an awful lot of conflicting advice being offered that must leave many confused. Let me add to the confusion!