Interpreting the Strategic Discussion for Innovation

The struggle for innovation alignment is one of those real challenging issues that are seemingly very hard to resolve, or so it seems.

I’m not setting out a comprehensive solution here, well not in this blog, of the suggested ways to address this strategic/innovation alignment issue, as that is far more complex.

All I will offer at this point of time is this alignment concern is becoming increasingly top of my mind.

Constructing an innovative conversation framework

What I am offering here is an innovation conversation framework, on how we can approach different strategic value propositions, and where we might need to debate these across the organization, as the points of impact so we can make this move towards a higher degree of innovation alignment.

The essential innovation vision

In a recent leadership study on innovation by Capgemini Consulting, one of the study’s top-line concerns was the lack of a well-articulated innovation strategy, and then beyond this, a lack of organizational understanding of the linkages required.

It is amazing how many organizations lack a clear innovation vision and an explicit set of statements from the Chief Executive or their designated C-Level Officer on innovation.

One great visual paints a thousand words
This visual I came across some years back, and for me, it is outstanding in providing the feedback loops that go into developing the right innovation vision.

To get to a definitive endpoint of having an innovation vision you are faced with some complex challenges. These are well shown here.

The four framing technique for critical innovation questions

Often we do get a little muddled on our framing assessments for any innovation activity we are considering, and we then often don’t ask the appropriate questions at the right time.

I think there is a neat four-box approach to this which hopefully you might see has value to your rating and judgements of the innovation opportunity.
The four framing criteria

  •        Formulation Principles
  •        Formulation Risks
  •        Execution Principles
  •        Execution Risks

So the need is to ask critical questions in given boxes of enquiry.

Putting the “R” into Innovation to shed legacy

Shellfish poisoning, have you ever suffered from it? There is rule that when there is not a “R” in the month you should be more careful on eating clams, oysters, mussels or scallops. Today with more commercial harvesting that risk or rule has been greatly reduced.

I gather in the months of May, June, July and August- the northern hemospheres (usually) warmer months- there is higher potential where algal blooms and also in European climate, some shellfish are less palatable as oysters, for example, are spawning at this time. This raises the risk that can spread toxins and lead to a possible poisoning.

Now you might be wondering what this has got to do with innovation? Well, I’m off to Singapore for ten days in early May and I certainly will be ‘hitting’ the shellfish buffet but really innovation is top of my agenda for this visit and one thing that I will remind people about is to focus on the “R” in innovation.

What do I mean by focusing on the “R” in innovation?

Linking innovation context to the process

Time passes extremely quickly, particularly when you enjoy yourself, or so it seems for me.

I was surprised, going through some of my past blogs, that the time between related entries on the need for having in place a sustainable competitive advantage framework on innovation has been longer than they it should have been.

This blog is the third entry on this subject.

Always, always and always do I see organizations struggle to align themselves for their innovation activity, why is this? Either alignment of innovation into the strategy they are (assumedly) following or shaping innovation into the context of where and how innovation can fit.

I’ve written on this often enough actually, and argued the need for building a more sustaining innovation framework.  I have been working for some time within one of my formulas on this with its given framework of II + EE + MLC + OC + RNE build towards = SCA. I somehow suspect you need nudging on what this means.

Twenty critical questions on innovation to be resolved for succeeding

Some time back I compiled a list of those critical areas that I felt need addressing for innovation to have a chance of success. Going through them again today and in light of different insights picked up on the way, I added more of a descriptor to each.

I certainly think these reflect the struggles within innovation that need working upon constantly, so it has a better chance to succeed.

This revised thinking I feel has upgraded my own focal points as areas I will be exploring even further in my work in the period ahead.

What do you think? Do you think the list is missing something?

The Innovation Rubik Cube Approach

I’m sure we have all come across the Rubik Cube, a 3-D mechanical puzzle, invented in 1974 by Erno Rubik as one of the world’s best-selling toys.

The classic cube has six faces covered by nine stickers each offering a solid colour (white, red, blue, orange, green and yellow). The cube has a pivot mechanism enabling each face to turn independently, thus mixing up the colours.

For the puzzle to be solved you must achieve that each face is to be made up of one consistent colour.

It was suggested the cube was originally built to aid students to understand 3D objects but actually Rubik’s actual purpose was solving the structural problems of the parts moving independently without the entire mechanism falling apart.

Innovation is equally a puzzle with moveable parts

A No Better Moment

When you have some sun on your back after a long period of those winter months, you just always begin to feel life is so much better going forward.

Life seems to reawaken within. I often wish we could capture the ‘sense’ of spring and what it promises to bring from this change of season. Those of us who witness the change of seasons are so lucky.

I’ve also been reminded recently about the phrase offered by a number of leaders to explain a positive encouraging shift after a tough time, it goes like this: “we do see some green shoots that are offering some early signs of growth and recovery.”

Spring captures that growth moment. It is often talking to us of renewal. Innovation needs that capturing opportunity as well.

Freezing the moment to listen

Innovation Empowerment Is So Elusive

Looking across a sea of faces you feel that certain resigned feeling, that lack of empowerment, you press on, encouraged by the movement, not within the eyes but the clock. Is that the only thing ticking? You shudder.

How many times have you felt that ‘wave’ of oppression when one colleague looks nervously at his boss just sitting across from him in the same workshop or conference, hoping to gain some new, fresh glimmer of hope?

None comes, just a stony, empty blank face staring straight back.

It is really sad but with all that is written about innovation, discussed, offered as leading, best or emergent practice, the majority still simply don’t get it and if they do, they often are forced to keep quiet about it. It can be depressing to witness.

Often you get that feeling the different (and latest) innovation message simply rolls over, a little like the mist rolling in off the sea on a foggy wet day, slowly clawing itself up over a wet rock to suddenly stop and hang there, waiting for something to change.

Will getting it changed for the many or does this resigned feeling wait upon the boss suddenly waking up and getting innovation, so it all suddenly changes and the innovative sunshine comes out. Empowerment needs enactment

Why is it so?

Crossing on a red light at the innovation intersection is really dangerous

How often have we left it too late, we are suddenly under pressure. We need to get to that critical meeting and we take risks, or we simply just left it too late, so we ‘run the red light’.

If we get to this point we are not just the ones in danger but we more than often involve others in this stupidity, with potentially serious consequences for all involved.

Care on intersections

Organizations so often leave their own futures to the last minute by failing to recognize or acknowledge they are running out of time, the situation they have been so use too for such a long time has suddenly changed.

Well, for the vast majority, there was nothing “sudden” about it, they simply left it too late, ignoring all the warning signs and they decided to cross that “red light” as a last-minute panic to catch up and be back in charge of their innovation destiny.

Often all organizations want to do is get back in control, revert to being comfortable, managing “as usual” but in the process have missed so much innovation opportunity in these panic moments because they did not plan for it. T

hey just had a simple failure in not anticipating and thinking ahead, they “ran the amber”, not being alert to their surroundings and wanting to learn so as to adapt to changing conditions.

Not being open and receptive to reacting and exploring, in different more flexible ways, they simply have no time to manage changing events, they are suddenly out of their comfort zone.

They spin out of control and lose all traction.

Anticipation is something that always needs us being in “heighten awareness”