Forming the unified view on innovation design

Although we are seeing a number of cases where innovation in its structures, functions and design are evolving, we still have not achieved the mainstream recognition of innovations importance within the boardroom. In many organizations it still lacks a clearly separated ‘voice.’ Its present voice tends to be fragmented within its parts represented by the separate functions providing their narrower view of innovation.

You still have marketing, research, financial, strategic development all offering their unique views of what and where innovation can contribute. This often ‘fragmented’ approach reduces the promising breakthrough effect of innovations potential contribution.

By not having this comprehensive and cohesive viewpoint articulated at board level by a fully accountable person, the Chief Innovation Officer, innovation often stays locked up in one position or another.

No one is stepping in and unlocking its full potential from a holistic viewpoint, totally responsible for innovation by structuring it, for adding real scale, giving it momentum and growing sustainability but more importantly driving it throughout the organization from the top board room perspective.

Reducing confusion, promoting diffusion for new knowledge in innovation

The third and final part of exploring knowledge and education for innovation.

Part three – the value is in changing, doing and exchanging

How are we going to engage more people within the innovation process? Getting people involved is getting people “doing”. We learn far more when we are doing and gaining experience yet organizations are always in seems to me consciously or unconsciously reducing the experimental part to any persons learning.

We need to reverse this and simply encourage the exploring of new skills, gaining new experiences and probing established rules to value them but also to challenge and push them. Innovation is certainly not a friend to rules, established protocols and traditions.

‘It’ looks to attract the diverse opinions, the people willing to speak up and be heard as they often have observed and feel something can be changed and ‘itch’ for the chance to explore and learn from this.

Coupling, uncoupling and recoupling in complex systems
Innovation is a complex system where the coupling, uncoupling and re-coupling of  technology, design, product, organization, art and science, to name just a few of the parts, that need to constantly engage for good worthwhile innovation to happen, is important for us to recognize.

Organizations have real difficulties with this ‘fluid need’ to allow innovation to evolve as the natural tendencies are to apply, traditional, established ways to track, to attempt to ‘file away’ something that can be related too within the experiences.

This is why encouraging enquiry, by pushing experiences you ‘form’ less and ‘allow’ more to evolve before you make the judgement. Innovation needs to be allowed to stay ‘fluid’ as long as possible before the final commercial ‘freeze’ moment when all the combinations emerge as new to the world.

What is top of your mind? Mine’s innovation and value creation

I’ve been watching the debate for the Presidency of the United States and thankfully the second one became a more ‘alive’ one, one that offered a good value where you felt some real tensions on different issues.

One of the most central discussion points was around jobs- creation, partly from bringing them back to America, and unleashing the Entrepreneurs from all that ‘crushing’ burden of bureaucratic ‘red’ tape but lacking in real specifics.

Innovation I noticed came to the rescue as that ‘certain’ word needed to be played, like a cloak you can hid behind, so the person waving its potential in magic dust will make us all feel happy,  that it will solve most of our problems. Apple was raised in the questions asked and how can the jobs overseas be brought back to the USA?

President Obama stated some of the jobs lost will not come back, those that are low skill, low wages and he wants to achieve high skill, higher earning jobs. I’m sure both candidates would want that and both know certain jobs will never come back.

Will Apple invest back in the United States in manufacturing unless there is a fundamental change in policy or consumer sentiment? They are more likely to invest on consumer sentiment than just policy alone, if it changed and suddenly there was demanded “I want home-made products, made within the US 100%” stamped upon them.

Customers voting with their feet and wallets can deliver more than policy incentives alone. Pride of ownership might even replace status in ownership.

Seeking engagement through innovation to galvanize growth

We need to become really worried over our potential to galvanize growth again, across many of our economies. There is this growing feeling that in Europe, perhaps even the United States, we are in for a prolonged drawn out ‘slump’ with the possibilities of a Japanese-style lost decade.

Crash austerity programmes are compounding deeper economic problems and we need to find ways to create more demand, yet it does seem our current approaches are placing increasing constraints on solving this growth need. Of course, the public debt to GDP for many countries is alarming but if you can’t fix the problems with achieving growth, you just get further into debt.

It seems as the predicted ‘inflows’ continue to fall below the forecasted ones you are forced into borrowing more to even support the existing environment. This adds further struggles to hold onto some of the essential services we require to function and we seem to continue downwards in a collapsing spiral.

We are suffering from those evil twins, a lack of fresh investments and bold innovation, which are failing, by not doing the essential job of promoting growth, of leading demand, of creating the new wealth we desperately need.

The scale of our needs requires a different type of engagement, up and down our society; we need a new set of norms otherwise we will continue to witness some extremely painful adjustments across large parts of society.

Engagement means different things to different people

Innovation catalytic converters

A catalyst reactor in our hands

It is sometimes very pleasing that “what goes around, comes around”.

Recently I was reading a piece by Scott Anthony, talking about the new era of innovation under his article appearing in the HBR “The New Corporate Garage” http://tinyurl.com/9fy6ua2  and I had one of those ‘coming around moments’ and went on a hunt through my old files.

Then Deanna Lawrence prompted this even further in a twitter note to me and a few others, mentioning a www.you tube.com discussion on catalysts and infusions which just added more of the ‘coming around’ that I’m sensing or reading about.

Take a look here: http://tinyurl.com/8paprqw. In this video Dr Hans-Peter Neumann of BASF (the Chemical Company) and Marcel Vigneron, a celebrity chef, talk through and describe the unique similarities of innovative catalysis and molecular gastronomy they share in how they approach innovation.

I love it when you can share a common language and set of beliefs and gain validation in what you do.

So why does this get my interest?

Identification sits at the core of innovation

There are so many aspects to get right in innovation. These can be ensuring the culture, climate and environment for innovation are working well, it could mean setting up processes, well-designed procedures and structures, it can be providing innovation governance.

Each part has a vital part to play in being combined for innovation, so it can function but these are not the core. Our identification with innovation is that core.

The core lies in the scope and definitions, the context that innovation is set and the identification with these. How often do organizations fail because they rushed into innovation, along those classic lines of: “let’s experiment and learn as we go” as their mentality.

We fail because we don’t take the necessary time to examine the significant differences in innovation terminology, in the different ways or types of innovation, in gaining from ‘evidence based’ research and experimentation.

What we expect to see from our day-to-day work seems not to apply to our innovation selection criteria. We experiment indiscriminately, poking a stick around the opportunity haystack looking for that elusive ‘golden’ needle.

Two sides of an equation for shaping innovation.

To manage innovation you have to move across a broad spectrum of activities. You need to think through Structure, Strategy, Processes, Culture, Metrics and a host of other aspects to support a robust innovation management system.

When it comes to fostering innovation we do get more into the fuzzy part that for many is made up of more the intangibles that covers culture, climate and conditions to innovate. These increasingly make up the environment for innovation.

There is another side of the equation, less fuzzy if you determine its parts well, and that is its governance.

For me, the environment and governance make up the formal and informal part of fostering innovation. I’d like to touch on both here in this blog.

Innovation from a buzzword to the imperative

I keep coming back to the leadership of innovation; we need to move it from the peripheral to a more central one. This is not so much in a leader’s desire and need for innovation, which always seems well stated, but in their ability to lead it, to have it not just in their mind but in their real follow-through, in action and attitude, in their deepening engagement and involvement to it.

“Leadership for innovation can’t simply be delegated”, so tell me how many times have you heard that one? Yet it always seems to be pushed down the organization when you look a little closer.

Running a day-to-day business, reacting to the events, achieving the performance to maintain the momentum, planning the future is demanding but innovation is absolutely central to sustaining and securing the future but does it really get enough of the CEO’s time? I think it should figure more in their time but how can this be achieved?

I certainly don’t envy global leaders in trying to balance all that is crowding in on them, that is making up their daily, weekly and monthly agenda’s.

Something always has to give and innovation is one of those malleable parts whereas other more pressing ‘demands’ are more real, tangible and definitive and  innovation gets constantly squeezed out at the top.

Regretfully for many it does seem innovation ends up as important but not urgent for them to focus upon.

The management of innovation is the management of attention.

Renaissance comes from combining art and science for innovation

The art of innovation needs to be broken out of the science that needs to be applied”.

 I wrote this in my last article and I thought some might ask “what the heck does he mean by that?” So I owe an explanation, perhaps partly to myself as well.

I’ve often heard and read that innovation is either an ‘art’ or a ‘science’ but we do seem it always struggle to combine them.  Why is that?

I finished that particular article (bit.ly/NlrOpV ) with this:
“The art of innovation needs to be broken out of the science that needs to be applied, and then knowing its entire component parts then recombined in sustaining, thoughtful ways. We do need to harness the energy of innovation and we are not yet fully achieving that”.

Let’s begin at the beginning when art and science were one

The long and winding road we travel in the name of innovation

Innovation is a long hard and tough journey. Regretfully we do ourselves no favours in not having a common language, a repository of proven techniques and methodologies.

We often continue to layer on to the existing often failing to consolidate and validate.

I get frustrated as you look around there are most of the answers but not the ‘attention span’ or the real incentive to go and properly learn it, to master it.

We lack discipline in innovation although that might sound counter to the way innovation is often presented. The art of innovation needs to be broken out of the science that needs to be applied………

This was how I started in a reply to an email sent by Ralph-Christian Ohr (@ralph_ohr). He was commenting on my recent series on the Three Horizon framework, I had collated and sent this to him and Tim Kastelle (@timkastelle) to comment upon.

This had been updated recently and published in the site of www.innovationexcellence.com over five days recently.

Ralph clearly caught me in a reflective mood when I replied.
We travel a long pathway called innovation