Seeking out new Knowledge that Flows

I have been heavily influenced by the great work of John Hagel and Deloitte’s “Big Shift Index” as a frame to measure the forces of long-term change. What really holds my attention is “knowledge flows” and they are suggesting we are moving from a world of push to a world of pull.

The world is increasingly uncertain and to steer through this we need new ways to access, attract and accumulate understanding.

Knowledge is highly intangible. Today it is less to do with the “stocks” of knowledge we have the ability to keep refreshing and that means increased participation in the relevant “flows” of knowledge.

The Value of Having A Curators Platform for Innovators

I would like to lay out some thoughts on why we should be considering a curation platform for innovation and the value it can bring to a broader innovation community.

These are some opening thoughts that I felt needed to just “hang out there” and see where they take me and clearly, you as a reader.

The issue I am reflecting upon is our growing concern that we all are living in a world heading towards digital overload, with the risk of it simply overwhelming us, perhaps we are becoming more isolated and detached within this.

We can’t simply rely on focusing around ‘all things’ digital, we need people to bring the insights and their experience together for the eventual innovation solutions. We need to provide a curators platform for innovation, to make all the essential connections.

Learning is changing, are we absorbing or just simply gathering?

What can we do to solve this? Perhaps to offer a service on building a specific content platform. In this case around innovation. It has to be built on a more fluid, responsive and constant flow of knowledge. It cannot be static it has to be highly dynamic, it needs to relate to each of us specifically but be broad enough to cater for the wider community within innovation looking for innovation knowledge and understanding.

Yet what are some of the principles we need?

Putting the coordinates into your innovation World

Innovation can be fairly complex in what needs to be pulled together, as often it ‘flies’ in contradiction to the normal organizations ways and wishes to work in structured, efficient ways. Innovation can often be rather chaotic and discovery driven.

One of the useful ideas of using an external resource is to put additional coordinates into your innovation world, they see contradictions in a different way and can assist in working through the conflicting signals, so as to help align innovation in helpful and thoughtful ways. Certainly the innovators role is not an easy one inside the structured world of larger business entities.

I like practical advice with evidence, it helps bridge misunderstanding. This can come through a variety of methods:  benchmarking, validating, frameworks and interpreting how innovation can fit with your current or future needs. Often the outside advice can place innovation into a greater context that can accelerate the outcomes you need to gain understanding and achieve increasing identification.

The Value in Personal Innovation Learning Journeys

If you don’t have time, how can you learn? We are in need increasingly, of faster understanding, to quickly learn or resolve an immediate need, or we have this determination or essential requirement within our innovation role to deepen our knowledge and understanding of innovation. These are usually split into two parts, called are “micro or macro learning opportunities”.

The value of having an innovation guide, mentor or coach helps you accelerate through both these needs and learning opportunities. I see four points of value, my value proposition, if you like, for you to achieve personal innovation growth:

Fitting understanding into the innovation puzzle

Formalizing a new Innovation learning-as-a-service is complicated, far more than I originally thought. Still, a certain course has been set and it is now working through much of its structure, learning much myself on the way to fit this within the innovation puzzle we all have.

When I was thinking through this concept I fell back into onto one of my most valuable techniques to work through, clustering a set of questions and capturing all the different thinking through the use of Mind Mapping techniques. Such a valuable tool.

A selection of maps that included: what a curator can do in innovation, of painting a picture of a strong advocacy practice, of working through a guiding approach, the need to reflect on the whole facilitation process, etc., and each brainstorm takes a time to work through, build and formalize. The end result becomes a much richer landscape of what I can offer and what equally might be needed.

Learning Platforms and Personal Learning Pathways

My mind has been swirling around the significant changes taking place around learning. Not just in the time we have available, suggested recently as 25 minutes per week to stop and learn but in the variety of ways we can learn. Clearly, many of these are digital to construct, so as to apply the more modern design process that works for each of us individually, at our time of need.

I have been struck by the emphasis on personal learning and development. We still get very caught up in the need for scale yet it is the ability and flexibility to design these to our individual pathway that becomes “the order of the day”. The constant struggle is for each of us in simply stopping to focus, finding the time and the last thing you can afford to do, is take an ad-hoc approach to this, it needs a structured design.

This is where external facilitation might help

Time starved, innovation lacking

Today most executives seem to be time starved. They are constantly reacting to daily events, for fix focusing and fixing short-term performance. This applies to the top executive down to the most junior.

This time-starved environment has real implications for innovation.

If we don’t sit down and think through issues and implication of our present performance around innovation, how can we close the gaps and improve it? We just simply don’t seem to have a more systematic, connected road map within our thinking that points the way to the improving longer-term as we keep doing this ‘reacting’ only.

We have such a limited amount of time; to pause, to evaluate, or redesign. We equally don’t feel capable to simply assign this over, even to outsiders to help. We are far too challenged and driven, often far too inbreed into thinking that “our solutions can only be the only solutions to our problems or challenges”.

A platform providing innovation learning.

I was reminded last week on what I seem to have forgotten in my years of focusing on innovation, or was simply repeating, just how innovation has seemingly stayed still in much of its design in recent years, irrespective of what we believe has been ‘innovation advances’.

We certainly do keep moving relentlessly on in finding new tools, to squeeze a little more out of the innovation process but when you stop and think about it, we actually are still extracting mostly that incremental juice, we are not transforming how we innovate.

In the main the radical solutions often so desperately needed in our business are somehow avoided. This is where this repeating cycle comes in, we are as stuck today in the same incremental ‘stuff’ as we have been for years.

Revolving doors and growing intensity

Offering You An Innovation Coaching Methodology

Coaching offers real benefits. For instance, in Leadership Coaching, the results offer an ROI on the initial investment of nearly SIX times on average. Can you image this X return factor going through the roof, going way beyond the initial investment if the innovation outcomes ‘take off’ and delivers the level of growth across the organization’s business, partly gained from a greater awareness of innovation and how to apply these different levers within it’s application?

It often puzzles me the lack of investment we make in coaching, mentoring, or even facilitating innovation with the use of an external innovation expert. That should change and this is one of my personal goals to contribute to this intent as outlined in my Building a Strong Advocacy Practice  on the launch of this site and service.

Let’s look at a possible innovation coaching methodology here

Are you aware we all pass through 4 distinct stages when it comes to learning and being coached?

Mapping the customer journey is the top driver for digital transformation

mapping-the-customer-journeyOrganizations are struggling to understand the behaviors of the ‘connected’ customer. Partly it seems executives don’t engage with their brand or business in the way that their customers do. There is often a difference in understanding the value creating points between them

The lack of having a well mapped out customer journey means missing out on opportunities caused by not knowing this complete set of connections being made into you. By not knowing all these connecting points and drawing them together in a cohesive plan, there is a significant chance you are simply restricting the developing of innovation solutions that map back to all the decision-making that is going on in the customers’ minds.

This failure to optimize and seize upon all the possible options to connect with your customers is restricting your ability to broaden out your innovation solutions, making the journey more value creating, it certainly can be really holding your business back.

As you explore the digital transformation path this can become your best opportunity to connect along the total customer experience and see a greater return on this understanding and investment.