Who orchestrates or facilitates this process of building out a Business Partner Ecosystem? Is it the lead company recognizing the value of building a more robust partner ecosystem or bringing in a specialized consultancy able to facilitate the significant amount of work this usually means?
It is not just about dedicated time but about experience, understanding, and recognition of all that can potentially change when exploiting ecosystems and being adaptive enough to respond.
There are typically two main approaches to orchestrating the process of building and managing a partner ecosystem:
I have been looking at different ways to pitch Business Ecosystems recently for some evolving and hopefully sustaining work.
You can “pitch” to clients in several different ways. Some know their problems, while others don’t recognize them until they are prompted or confronted. If you have a tried and tested way to solve problems, you can become a little blocked from considering something that looks on the surface as radically different, but underneath might be the pathway (to salvation) for new sustaining solutions.
Pitching business ecosystems has to gain attention and be seen as a (radically) different way to tackle growing complex and challenging business problems. The problem for many is that it does “confront” them in considering the multiple layers of what this might mean regarding changes in mindset, organization thinking, and design, rethinking trust by opening up to others outside your existing network and adapting to a new way of design and thinking.
I will tackle different approaches over several posts, but first, let’s look at organizational strategies and the distinct advantages Business Ecosystems can have compared to the more traditional ways of tackling challenges today.
All around us, we are faced with new challenges and growing complexity.
We seem caught up in more wicked problems that require a profound shift relating to innovation. Increasingly, we are also witnessing growing dissatisfaction with the impact that innovation has today to overcome customer needs and provide more sustained growth, returns, market and customer impact.
One of the implications of this growing recognition is that innovation today rarely succeeds in isolation, staying within the four walls of one organization. Solutions required are becoming highly dependent on a more dependent type of complementary innovation: open, collaborative, sharing, and exchanging collectively around a given concept to take it to market. This requires business ecosystem thinking and design.
Working in Ecosystems will change the nature of business activities.
The importance of a radical mindset shift in Business Ecosystem Design
What makes Business Ecosystems different in how we approach them, the answer lies in our mindset? Are our existing ways of approaching business design different and within this, how important is a radical mindshift in any Business Ecosystem thinking?
Business ecosystems do need to be understood as radically different from how ‘we’ have undertaken the way we have “gone about our business” and think this through for the potential promise it might offer. Most businesses operate within their protected environment of designing, building, optimising and going to market. It is very singular, and everything is channelled through them.
A single entity undergoes and contract with selected suppliers and often stays with them for many good reasons, they conduct their proprietary research, build there own concepts of products and services and undertake the build to deliver internally within their selected ecosystem of stakeholders. This works and continues to function, but up to a certain point.
Today, this often silo thinking does need to be challenged and at least an initial rethink for instance about Partner Ecosystems and the value they can bring in different approaches, thinking, market offerings and mindsets does lead on to the broader adoption of Business Ecosystems. Applying a radically different collaboration thinking for co-creation can offer significant benefits, returns and rewards.
Achieving Meaningful Change through Business Ecosystems
Several business organizations have committed to navigating complexity, fostering dynamism and originality in approaching innovation and business ecosystems.
These have been addressing and adapting to these rapidly evolving changes by quickly spotting and seizing the potential of exploring new ways to undergo business.
We all recognise that markets are changing, complexity is growing, and challenges are more formidable to manage without extended help. This requires all businesses to face rapidly changing business environments to design their response rates and abilities to react differently. How radical will this be?
It is the connecting up of opportunities with the ability to design the solution in highly exploratory and exploitative ways of learning that begin to break down complexity and see new ways to evolve. This is where Ecosystems in thinking and design come in.
By reacting and exploring, searching for change and competitive advantage, each company below has explored through technology and partnerships opportunities that build upon their Ecosystem’s unique strengths.
New Business Design- Empower Your Business Ecosystem.
When looking at radically different thinking and design in business, where Ecosystems become central, you need to ask yourself what industries would benefit from such an alternative design and thinking due to the changing complexities and challenges they are facing.
Are these pressures in their known and emerging markets posing future threats for businesses and whole market sectors?
Markets today are radically changing and are more demanding. The growing need to face growing complexity and challenges constantly unsettles the normal.
The value of opening up and embracing Ecosystems in design and thinking is that you can attract diverse expertise and knowledge into fresh partnerships and collaborations that can piece together radically different value propositions and shift competitors’ positioning.
I decided this posting site to be the principal supporting site for building different insights and understandings of Ecosystems. The main framework around the Hierarchy of Business Ecosystems Needs is over on www.ecosystems4innovating.com; in a series of detailed posts on each layer of the Ecosystem construct, take a look at each part in explanations of why each Ecosystem is interconnected and feeds the others.
On this site, I have been exploring issues associated with building Ecosystems, each valuable to read, such as collective learning, resistance, values of interconnected layers, barriers, a blueprint and a base post of “Why Ecosystems” and illustrating where and how ecosystems think and design are emerging.
Scroll down the home page or enter the topic in the search box to find these ready to read on this posting site. They provide a sound basis for considering Ecosystems by working through the views offered.
In this post, I provide different industries’ challenges that lend themselves to Ecosystem thinking and Design.
Paradigm shifts come from collective learning within a Business to build different Ecosystems.
How can we realize the power of ecosystem thinking and design and its growing value to enterprises? This will come through collective learning, exchanging and exploring a diversity of opinions and experiences. Achieving alternative perspectives enables a level of discovery that enables innovation
it is the need to embrace new organizational design that Ecosystem thinking needs to be considered for building a different approach to the new business needs based on the recognition that the way we approach management in markets is going through radical change.
Today, we face fast-changing markets, constant change and growing complexity; customers are opening up to different and diverse experiences, and it is learning and gaining new understanding and knowledge that will give us the more significant potential to expand and build out new value and growth opportunities.
Ecosystem thinking and design require continuous collective learning.We require different conversations.
Resistance to Business Ecosystems does need to be broken down and addressed to realize the power of Ecosystem thinking and design and its growing value to Enterprises.
So why are we not doing this today?
Adopting any business ecosystem-centric approach involves a significant shift in mindset, culture, and organizational structures.
While some forward-thinking organizations have embraced aspects of ecosystem thinking, there are several challenges and barriers that hinder widespread adoption.
In the suggested Hierarchy of Business Ecosystems, recognizing the value of an interconnected series of (dedicated) Ecosystems that build out innovation, business, dynamic flexibility, and connected enterprise layers does need to address the natural instincts to resist the adoption of business ecosystems in the fear of sharing what we know, against what we often don’t know as it is outside our restricted view.
The question is whether we need to recognise the opposite; it is the need to embrace building a different approach to the new business needs of fast-changing markets, constant change and growing complexity and opening up to different and diverse experience and knowledge gives us the greater potential to expand and build out new potential opportunities.
Interconnecting Layers for the Hierarchy of Ecosystem Needs
So, the value of establishing this hierarchy of business ecosystem in its needs requires understanding why it is depicted as interconnected layers. Is this establishing a new sustaining excellence for businesses?
They are when combined, collective in significance and impact and provide a higher level of radicality to present and offer as an alternative to today’s business and economic growth approach.
Why? Well, today, businesses are facing growing complexity and more demanding challenges. To gain growth and find new value, they must look far more toward managing collaborative ecosystems to co-create and build a sustainable platform to grow.
When I was thinking through this Hierarchy of Business Ecosystem Needs, I asked myself a series of reality checks to keep me on this path of discovery and validation.
While ecosystem-based approaches offer numerous advantages, there are also challenges and potential barriers that organizations may face.
As I was building out the Hierarchy of Business Ecosystem Needs, you have to consider many of the (current) issues and challenges being faced by advancing Ecosystem thinking and design. The business case adds more value and needs to think more about the impact of ecosystems in highly connected ways.
I believe in building the foundation layer, the Innovation Ecosystem pushes the “grey cells” and gives the best platform for integrating a comprehensive Ecosystem framework in my proposal, which comprises an Innovation Ecosystem, a Business Ecosystem, a Dynamic Ecosystem and the Enterprise Ecosystem.
The question of barriers and issues must be addressed to comprehensively understand the values of synergies, interdependencies and the exponential value created when these Business Ecosystem layers I am proposing in my Hierarchy framework are interconnected. Constructing an interconnected business ecosystem framework is undoubtedly “no walk in the park”; it is hard work.
