New report: Improving returns on your innovation investment

I highly value the studies that are undertaken by larger consulting firms. They have the C-level access and geographical reach to give us some critical insights into the progress of innovation.

Recently Arthur D Little provided their latest innovation excellence study, its 8th Global Innovation Excellence Study, into what companies can do to achieve a better return on their investment in innovation management. The report can be downloaded or viewed here and outlines in their opinion what really works in terms of managing the innovation process.

They offer some good pointers and understanding of what differentiates top innovators within and across industries. It also suggests that it provides new insights into what companies can do to achieve a better return on their investment in innovation management. I think it does fall a little short on a depth to support and validate these claims in my opinion, but it does still provides sound insight.

They specifically attempt to focus on understanding what differentiates top innovators from other companies in different industries. Drawing on over 650 responses, the study sheds new light on the basic key question: what innovation management techniques are most important in achieving a better return on innovation investment? The results they suggest are important for any company that wishes to stay competitive.

Thinking about scalable engagement

I wrote a piece sometime back on “people don’t buy the product they buy meaning” and was prompted on this again fairly recently around the need for engagement in all we do.

See http://tinyurl.com/chvu2la for this.

It is funny how this triggered a series of different thoughts which I’m going to try to explain here as I struggle with some disconnects on where we are going on engagement.

I first start out with engagement

There is an awful lot of disruption occurring all around us. Old behaviours, many well-established ones that we were somehow seemingly comfortable with, are being suddenly replaced.

We are being pushed far more today to search for achieving a greater personal meaning through a different set of connections, more remote, arguably more empowering and get offered in this deal the technology to make this happen, with ease and convenience in its place. What are we losing in this grand deal?

These shifts are changing our behaviours, they are seriously challenging many of our (past) accepted practices, because as we suddenly feel more in charge, to do the things we want to do, simply when we want to do them, we depend less on others.

Taking ownership for innovation – the litmus test.

There is always a healthy debate on who has ownership of innovation within any organization. Often it can boil down to where the innovation concept is along the pipeline or who has been designated with manoeuvring or piloting the innovation through its different stages.

The reality of lasting ownership is much tougher; there are huge, often yawning gaps, in innovation accountability. The right answer should of course be everyone but making that statement on its own is a little bit of a cop-out, an easy answer to a complicated dilemma. So let me offer a connected way.

Working through the Executive Work Mat , jointly developed with our friends at Ovo Innovation, this Work Mat was designed for many reasons but principally to gain leadership engagement within all things involving innovation.

One of its overarching principles was the quest to gain alignment from the top, at the board level, through its interconnected structure and their strategic inputs so as to establish and make the critical connections all the way down and throughout the organization.

What we needed also was putting in place a fairly rigorous ‘litmus test‘ to establish if this is achieving the positive reaction required and the Work Mats intent.

Mapping innovation across the three horizons

One of my most exciting areas within my innovation activities is applying the three horizon methodology, for working through the ‘appropriate’ lenses for different innovations and their future management.

Let me outline the rationale for adopting this within your organization.

Clarifying our options requires multiple thinking horizons
For me, the three horizons have great value to map different thinking and possible innovation options over changing horizons.

You can frame innovation in alternative ways by using this approach. Innovation has multiple evolution points and working with this framework allows you to significantly improve innovations contribution.

It goes well beyond the present value of ‘just’ fitting your existing innovation portfolio and directional management into a one dimensional, viewed in the present, framework.

You can see opportunities completely differently beyond the existing mindset and activities, it takes innovation from tactical to strategic, to foresight in your evaluations.

Different perspectives of thinking can influence your innovating future

Following on from the Innovation Futures project (www.innovation-futures.org) that I’ve been exploring recently, I would like to pick up on the way the authors clustered innovation into broad forms that give us different perspectives and thinking of innovation.

They felt these offered the major trends and innovation patterns and I felt are worth high-lightening here so we can begin to think through the different innovation options we have available to us.

So we can test innovations future within our own activities in a number of different ways.

The broad forms of ‘emerging’ innovation

The fog surrounding innovation is disorientating me

I’ve been in a little bit of an innovation fog recently, I’m possibly losing orientation. I hear so much sound around me but it is becoming disorientating, I’m not sure where to tread.  Am I heading in the right direction, or going off on a tangent, away from much that is “the place to be”.

The more I read, the less I understand, yet the more I read, the greater my awareness of innovation and all the mountains we have still to climb. It is a never-ending journey it seems, yet I’ve found I have pressed the pause button. I need some time to allow the fog to lift but can I afford too?

There is this increasing intensity of innovation wisdom being produced daily, you can just get utterly and totally all-absorbed in all the nuances, all that advice.

So much that is written is offering the ways forward on past approaches, highlighting where we are going wrong on past experiences, and in some cases providing the “cure all” simply all within one article based on their narrow view of the solution, set in a specific context.

It can bring you to a stand-still but much more than this, it can all be highly dangerous.

Millennials see innovation differently from today’s leaders.

Deloitte Touche Tohmatsu Limited (DTTL) has provided a set of interesting results from a survey of the world’s future leaders and what they think about innovation released for the World Economic Forum, January 2003

The top line was only 26% of those surveyed believed their current organization’s leaders encourage the practices that foster innovation. This indicates a major shift really is needed in the organizational mindset to give innovation the chance to thrive.

The implications are nicely summarized by this statement from Deloitte’s Global CEO. “Innovation at the institutional level is needed to sufficiently shift an organization’s mindset to allow new ideas to truly emerge and thrive,”

The Deloitte Global CEO Barry Salzberg went on to say: “While our current business leaders can debate how and where to innovate, it’s clear how much importance our future leaders place on innovation—not just as a driver of business growth but also as a catalyst for solving society’s most pressing problems.”

Heat-seeking innovation that comes inbound from a panel discussion

I’ve been listening to and watching some of the discussions and panels coming out of the World Economic Forum and the value is worth the investment.

I’ve saved the $40k that it is estimated to attend this annual event and I can certainly find the time to absorb what is being said in my own environment.

Perhaps the messages are more salient because of this, I don’t know, as I’m highly unlikely to be attending this forum as you have to be invited.

So what has caught my attention is not surprising for its relevancy, to what I do and think about, around the issues of innovation and its ability to lead us out of our present adversities

The one discussion that was valuable on this involved a panel that spoke at length about risks in uncertain times. It was headlined as “Leading through adversity” but focused on the uncertainty being faced and where innovation can help in reducing unfamiliar risks and giving us some clarity.

The innovation word within the World Economic Forum

I was reading through the World Economic Forum’s agenda for this year’s meeting in Davos, taking place between 23rd to 27thJanuary, 2013 and saw Innovation is back on the agenda, big time.

The agenda is a collective ‘innovation tour de force’ to solve all of our current ills for our leaders to work through, to begin to find all the solutions necessary.

The three programme pillars of the 2013 session are in themselves a statement of where we are economically and socially and what we need to work though: “Leading through adversity”, “Restoring economic dynamism” and “Strengthening societal resilience”.

The themes are all placing the emphasis on the building, improving, unleashing, rebuilding reinforcing, sustaining and establishing which tells us exactly where our present business and economic woes need to go to be on the economic up.

The rise of innovation

So let’s take a peek at the rise of “innovation” within the preliminary agenda available, it is actually used 47 times within the document but in very specific ways that take it beyond the buzzword into something that has substance.

Leaders are feeling the effects of Innovation Vertigo says GE

GE have just released their latest Global Innovation Barometer survey and they are strongly detecting “Innovation Vertigo” from the survey conducted through more than 3,000 senior business executives in 25 countries.

This ‘dizziness’ for many is being caused by a growing unease with the continuing changing dynamics of today’s business landscape and uncertainty over the path forward. This is forcing leaders to think differently about how they will achieve growth.

The good news though is it does seems that many are beginning to embrace this complexity by exploring new and sometimes unexpected opportunities to innovate.