Getting back to the Future about Innovation

Paul Hobcraft and Jeffrey Phillips in conversations around innovation

I have just finished the first of a planned series with one of my favourite long-term collaborators Jeffrey Phillips.

Here is the link to the recording. In this series, planned to be only of 10 to 15-minute conversations, we are picking up on many of the fundamental building blocks of innovation.

Jeffery and I go back within the innovation space a long way. We have actively collaborated and designed tools and frameworks over the years that we believe had some of our insights “baked” into them to offer valuable reference points to help us all work through connecting innovation in hopefully better ways.

We have often got into frequent discussions between us on the basics for innovation, those that we deem as central or the core. We will attempt to focus on one of these in each short video produced.

We started with Divergence and Convergence as our framing part

Technology, inspiration and connected innovation

Visual from Siemens Digital Industries SPS Event November 2021 The recognizing of digital threads are connected to the new drivers.

I have been virtually attending the Siemens SPS Event this week taking technology, inspiration and connected innovation to a new level. Siemens does do these events well. I have been associated with Siemens for nearly four years in an external influencer group, #SIEx. This association provides me with a significant focus on what they are doing in a rapidly changing market for mobility, smart infrastructures for cities and grids, and their digital industries business.

The evolution (perhaps transformation) of Siemens in these last few years has been a significant one. Siemens has separated or spun-off companies, such as Siemens Healthineers and Siemens Energy, and reorganizing the remaining core businesses around these three core areas of mobility, smart infrastructure and digital industries.

The SPS Event

We are falling badly behind on our invention in technology for the Energy Transition

No energy transition will be achieved without invention and innovation,  yet we are failing badly at present to fund research, development and deployment. We are losing the race to stop our planet warming as our innovative human endeavours are not at the level they should be, or we simply lack the “will” to make the changes we so desperately need to undergo to protect our planet.

My focus continues to get deeper and deeper into the Energy Transition from my innovation perspective, it is highly critical to our future.

I provide different perspectives and thinking, firstly on my innovating4energy.website for my offerings of service and a dedicated posting site for energy, innovating4energy.com  that provides a decent mix of thought leadership, news and awareness, for the Energy Transition.

Do visit these sites if you are curious and want to understand more about the Energy Transition we are all undergoing (really all of us in the World). Also, I can only encourage you to get in touch to see if we have areas of some collaboration opportunities.

So let me get back to what this post is about, providing critical reference points on technologies we need to improve and innovate.

One really rich reference site is the Internation Energy Agency, the IEA who provide some incredible, in-depth knowledge for “Shaping a secure and sustainable energy future for all.”

On their extensive site, they provide constant updates. This site is primarily a place I go back and constantly check when it comes to the progress on the technologies that need to be researched, developed and deployed.

Having the insights and their knowledge helps knowing if we are on track and going to be successful in transforming our Energy Systems. And make the dramatic contribution level for us to achieve the net-zero pathway we need to have in place by 2050.

Applying innovation thinking to Affordability versus Sustainability

I recently wrote a post, “Affordability versus Sustainability – a cause to be addressed.”

That post looked at the shifts that I felt were underway in moving from a society that accepts where it is heading, in expecting “affordability” is changing as our “choice” gets constrained.

I argued there is this growing recognition that a consistent amount of crisis points are causing growing anxiety and stress, and these tensions and pressures are not sustainable, they are shifting our attitudes.

Are we appreciating that there is a fundamental change happening, and we have to have an increased sustainability focus, one that is becoming a much larger part of our thinking in the future?

So how do you vote?

So if you are voting for a continuance of affordability expecting an abundant world, then our innovation stays locked into incremental improvements to keep forcing the price down and demand up. But we are deluding ourselves.

Presently we drive efficiency and effectiveness but progressively into a crisis of our own making. Demand outstrips supply. We are consuming more than we can sustain, and something, really soon, will have to give.

Choosing Sustainability then innovation has that real chance of being radical, distinctive and providing breakthroughs that can revolutionise and change our world. It can allow us to begin the pathway back to getting our planet and its limited resources into some semblance of balance.

China the story of innovation and disruption.

part Image credit Knowledge @ Wharton

Disruption is all around us; it never seems to go away; it simply appears in a different and often entirely new form. The result is the same; it disrupts what we know and often in how we suddenly need to set about doing it differently.

Much of the innovative disruptions seem so obvious; you wonder why we were not doing these before. They connect up lots of the “dots” we have previously been focusing upon and make them blur into one bigger dot that becomes the new norm. Think Amazon, Airbnb, Uber. Think China.

Many of these are defined today as marketplaces, where innovation has pushed the boundaries and stretched thinking to combine aspects of multiple transactions into connected and seamless ones.

My own transformative dynamics of disruption

The Gordian Knot We Are All Facing

I can honestly say I have been back at school for the past months. This remote learning stuff has been hard, challenging but stimulating.

Let me tell you about this as it recognises how things are changing in our world and certainly in my world, in particular. It is a very disrupting, disturbing world.

We often make what amounts to a series of mistakes, constantly extrapolating the present and layering it onto a way we see the future, based on what we know or are reluctant to give up. I’m afraid that’s not right, sometimes painfully wrong in lost time, investment and sudden realisation.

We are doing nothing but constraining the change occurring all around us at a limited pace and speed by placing the wrong lens on this.

The essential five sense-making steps in any innovative transition

Today’s call is for more ‘search, scope, speed, stretch and scale’ irrespective of the challenge being worked upon. These are essential steps in any transformation work, in any innovation undertaken to take discovery through to commercialisation.

Applying the innovation lense to the energy transition requires a significant need for innovation in all it does to undertake the transformation needed. It needs to apply these five steps within any innovation thinking.

The five aspects of search, scope, speed, stretch and scale are highly relevant to the success of any innovation introduction.

So we need to think through the five essential needs within innovation when applying innovative thinking to the Energy Transition, a growing focal point of my work.

My multipliers for innovation at the Front End of Energy

Following my last post, “I aim to put more innovation into the front end of Energy“, I want to outline why I am focusing increasingly on this front end of the energy transition (FEE) within my innovation work.

For me, it is the ability to apply the “multiplier effect” to any discovery and validation that accelerates the understanding of where the potential growth and impact points of a new business opportunity can occur.

Today, we are all trying to piece together the Energy Transition.

The claim is that there are solutions abound to move us towards the Energy Transition we all need of clean, reliable, energy built upon renewables, but I honestly don’t share that current optimism; we actuaölly have an awfully long way to go in discovery, application and adoption.

I aim to put more innovation into the front end of Energy

I see the front end of energy as the critical feeding-in point for the energy transition. So what does this mean exactly?

The front end of energy for me is the point of discovery and validation. It is the place I feel I can make the best contribution within the energy transition. The discovery is where the stimulus and catalyst point to take an idea to commercialization. 

East meets West in understanding Innovation Cultural Orientation

East and West- the different meeting points in understanding

I lived for about fifteen years in Asia and the before, and in the in-between period, I travelled around the region a fair amount.

Today less so, but ask me where I want to go, and it is back to my city for twelve plus of those years, Singapore.

Some events today set me thinking that resulted in re-issuing this post, shortening it down a bit. Often we do not stop and think of the real differences culturally in how we want to0 engage and build relationships between the East and the West

Participating in business and engaging socially with Asia, watching how Asia has evolved has been a real experience that stays with you as something hugely valuable. It partly shapes your thinking and how you look at things going on in the world.