So CX + DX needs IX for the transformations we need

 

 

 

 

 

We are on the brink of a transformation, a global one that connects us into information, knowledge, and insights in ever-powerful ways. thanks to the digital internet. We are also exploring the use of Artifical Intelligence (AI) more than ever.

BCG suggests that nine out of ten companies in their recent survey for the report “The Most Innovative Companies 2019” are investing in AI. BCG also suggests that 30% of those surveyed believe AI will have the greatest impact of any innovation area on their industry over the next three to five years.

We are also seeing the emergence of platforms and ecosystems radically changing how we collaborate and invent, design, solve issues from a changing shift in cooperation understanding. Platforms are fueling new business initiatives as they learn to engage across the whole value chain spectrum, from customer to delivering back the needs of that customer.

It is our technology being applied through new approaches that are galvanizing the new potential within innovation.

As we learn to orchestrate the underlying technologies, learn to build helpful applications, establish these software platforms this is beginning to become attractive as a new place for integrating, exchanging and collaborating. There is the talk of “the network effect” (Metcalfe’s Law) whereas more participants engage on platforms or in ecosystems and exchange, the more the value goes up and the community participating gets increasingly more out of the value of the “combined” thinking, data and insights. It has huge potential to generate new levels of innovation, ones that are more connected, more seamless and more what the customer wants.

So we come to CX + DX, it needs IX

Finally a framework to manage holistically Industrial Revolution 4.0

Introducing the Smart Industry Readiness Index Prioritization Matrix

I was really pleased to watch the official launch of the Smart Industry Readiness Index (SIRI) with its addition of the Prioritization Matrix at Hannover Messe on Monday 1st April 2019.

This will become a very useful and relevant management planning tool to help manufacturers worldwide to determine and prioritize their necessary areas of focus with all the digital initiatives, based on an Industry 4.0 Maturity and their current performance.

This tool or readiness prioritization index has a real potential to finally bring organizational wide awareness and common language identification. It can help implementation in a number of significant ways.

This has been pioneered by The Singapore Economic Development Board (EDB), a very formidable Government entity within the development of Singapore over the years, and in consultation and growing support, from McKinsey & Co, SAP, Siemens, and TüV SüD.

The framework is a very systematic and I feel, a robust way, to focus on what matters to you in your own Industrial Revolution 4.0 journey (IR4). So often organizations do not have a clear vision, strategy or can develop a systematic roadmap for this form of transformation. It becomes overwhelming and a real challenge of where to start. Often the more you read, seek advice, the more you get confused.

We Require A Shift of Innovation Management Solution Providers

There is still a real reluctance that the supplier of innovation software solutions has to change. They have had a model of a constant growth success for years, yet it is getting harder, as the market is fragmenting and looking for greater flexibility within the range of solutions on offer.

I think with the recognition that innovation occurs across the whole organization the innovation management (IM) providers have to radically alter their business model or recognize they need to broaden out their target market inside organizations.

Innovation is occurring in all corners of the organization today. Secondly, if open innovation has gone way beyond a one to many relationships into a many-to-many then does the reliance on single entity software provision makes sense, focusing on single point of entry into companies? No, we have to think total enterprise software for our innovation management solutions.

Far too much IM solution providers think their models, components, upgrades and yearly showcase upgrades, as the big event. No question any “staged” release is welcomed by clients as they either have been asking for it for long enough, or have been finding their own ways of completing “workarounds” to overcome gaps, then updates are always welcome, as long as they are relevant, not just cosmetic changes. So often client solutions and their needs have considerable lag.

How do you apply the three horizon framework in your thinking? Steve Blank you are limiting your thinking.

Presently the three horizon model is argued as no longer applying to innovation as it has been suggested, or I feel so, in a recent article written by Steve Blank.

Now I am a terrific admirer of Steve and his thinking but he does, I feel, rush to an assumption to fit one specific problem area, most coming from the start-up world. I apply the three horizons from the more mature organizations perspective and in a much wider lens framing approach than clear he does.

Steve Blank, no less, wrote about the problems with applying the three horizons as his view recently. You can read it here. He changed the title from “the fatal flaw of the three horizon model” to “fast time in three horizon high” mainly due to the push back he received from one of the original creators of this framework. It got even further dampened down into a more observational under “McKinsey’s Three horizons Model defined Innovation for years. Here is Why It No Longer Applies” in a Harvard Business Review posting that digs him further into his specific business focus corner that little bit deeper, as his title assumes.

Steve, I have news for you, the three horizons frame is healthy and fit for use, maybe not in your specific application (although I know it can be) but in multiple applications. I am not sure he decided why he became so dismissive on the 3H. “Fatal flaw, fit for use” can confuse a wider audience, many living off his pronouncements, when the value of this 3H frame is even more compelling today than when it was first proposed. It has moved on, not regressed.

Facing The Innovators Salmon Run

I was reading about one of natures wonders about the famous salmon run. Have you ever actually witnessed one or watch the documentary on this incredible journey and all its obstacles? it is an amazing story of determination to overcome odds to bring new life into the world.

This “run” is the time when salmon migrate from the ocean and swim to the upper reaches of the rivers, where they spawn on gravel beds.

This event is an annual run where grizzly bears, bald eagles and sports fisherman all “feed” off the struggling salmon as it attempts to make it “upstream”. It is one of the natures more arduous journeys.

This set me thinking about the innovator within a company. They face the same “salmon run” or gauntlet when they try to bring to life a new innovation. The innovation equally has to swim “upstream” of validation, encountering all sort of obstacles along the way to get approval. Actually can we make a further parallel here?

Defending Europe, including the Brits, on innovation

Europe does seem to be always lagging. You get the impression those in Europe’s leadership are beating back the waves of progress, not embracing them- it is all self-serving. They also seem to operate in a fortress mentality. They seem to be spending all their capital on trying to make this (unholy) alliance of 27 + 1 to function.

The herculean task of integrating the impossible; in rules, regulations, attempting to reduce centuries of proud independence, individual cultures to be boiled down into the Super-European one. For me, it just can’t work.

I had an incredible 15 years living in Asia and came back to Europe some years ago and noticed a real difference, in many ways it has simply gotten worse, not better. Europe has been intent on institution building, forging an EU out of all the different countries that make up the European Union. In this “obsession” it has become very inward focused, the different leaders of the individual countries are battling to save their turf, yet the world continues to turn on different axes, that Europe seems not to have grasped.

This institutional building has forgotten the people-related building where aspiration, identification, inclusion makes the transformation happen or not. The EU has forgotten to translate all its work into true meaning for the people, believing in a worthwhile future. In Asia, you feel vibrancy, energy, opportunism, dynamism, that chance to get “part of the action”, here in Europe you sense a drifting, a separation, and growing fragmentation.

I would recommend applying the Innovation Value Proposition

Thinking about my own identification with the IVP took me back to when I started out on my innovation journey 18 years ago. That now seems like ages ago, and a lot has changed in how we manage innovation since then. But, strangely enough, a lot has also stayed the same – especially the fact that delivering good innovation is hard work.

Yet, the one thing I firmly believe reduces the “pain” comes back to how you design and relate to your value proposition – your meaning of what innovation needs to do.

Building the Single Innovation Digital Platform Environment

Aras PLM Platform Image courtesy of Aras

Throughout the past couple of years, I have been constantly arguing about the need to put innovation management on a digital platform.

These have come in different thoughts on digital platforms, ready for cross-industry and having in place, a rapid digital innovation process that scales and evolves on new technology and insights.

We need a radical design, universal in design and approach.

What if you could manage your innovation in the ways shown in this diagram?

This is the way PLM innovation platforms are progressing and currently being assessed by CIMdata in a PLM Innovation Assessment Scorecard shown further below. Link to the position paper

The argument about what any innovation management system provides goes on and on and still, we seem not to be at the universal acceptance point that an innovation management process is critical and needs a better system of management.

What we should finally accept, a platform connects all users, both internally and externally in their ability to share their knowledge and information in exchanges, in one environment to cultivate collaborations and continuous collaborative creativity. The more we design and need to deliver smart, connected and innovative products the more we have this innovation platform need.

The majority of the present software providers fail to grasp this.

Entering 2019 – What Do Each of Us Need to Focus Upon?

As we enter 2019 I always like to take a day or so, to reflect and think about what I should be focusing upon in the next year, around innovation. What has influenced me in 2018 and what I feel is shaping my thinking going into 2019?

I can honestly say, it never fully works out as the year progresses, there are distractions, subjects that attract my eye, hold my attention or simply ones become bigger in my wish to pursue as important to understand or become more focused upon.

Innovation is constantly shifting in customer needs and issues to absorb, relate too, build into our thinking, in a world where many within the business community are “time-starved, often knowledge poor” I look to help them on different innovation insights.

What about you? Here are my thoughts coming from 2018 that are leading me into 2019

Firstly in the year just closing I have been taking a look back at what I wrote about in 2018.Digital and innovation dominate.

On this site paul4innovating, I wrote 34 posts, a drop on past years, but increasingly with the shift into the constant integrating of digital into all things innovation, continuing as the emerging trend and theme, I seemed to spend the most time upon. On my other main site focusing specifically on ecosystems and platform related work, I wrote 25 posts.

Also in this year I began to put some fresh  life on two new posting sites, one focusing specifically on coaching and mentoring “guide4innovating” and the other “connecting digital and innovation” looking more at the critical part of digital and innovation that is forming most of my posting and researching work in recent months to break it out. My one other continues a very tortuous journey of building the dynamics when linked, become the connecting points in building innovation in the needed capacity, capability, and competence, that I term the pursuit of innovation fitness dynamics

Why do I run so many posting sites?

The Need for Digital Innovation Platforms

I want to offer some thoughts that need us all involved in innovation to think about as we finish out 2018.

If you are frustrated with your current innovation process then read on. If you are not, then simply “click away” and certainly my best wishes by ignoring a very changing innovation world that we are all undergoing.

The reality is we are all moving towards becoming “Digital Enterprises”. Digital transformation is deepening into an enterprise-wide movement. and is modernizing how companies work.

As these Digital Enterprises effectively adapt and grow in an evolving digital economy, then it is clear that innovation certainly needs to be part of this but is it digitally ready? I think not. Much of the current innovation process you are currently working with is a Dinosaur, it should have disappeared long ago. Can we manage innovation the way many still are?

Innovation, in my view and many others, is rapidly becoming even more complex. Risks are actually rising not falling. Products continue not to meet customer needs in multiple ways. Without the “connected digital difference,” products are remaining limited in their appeal. Innovation is struggling to really perform and unleash breakthrough products due to many ‘inbuilt’ inhibitors. We need a radical redesign of the innovation process and that is becoming full connected up and have a distinct digital thread running through it. We need to think about complete digital innovation solutions in the future.