Making innovation practice spread

Recently I have enjoyed reading Peter J Denning’s thoughts around innovation. He is Distinguished Professor of Computer Science and Director of the Cebrowski Institure for information innovation at the Naval Postgraduate School in Monterey, California.

He discusses adoption, team practices, ubiquity, networks, language actions, the practice of innovation and other related topics. All are stimulating and worth finding the time to read but one caught my eye and

I’ve gone back to it at least four, maybe five times. It intrigues me.  It is entitled “The idea idea” written in early 2011 and asks the question “What if practices rather than ideas are the main source of innovation?”

I think we all agree “ideas pervade our professional work” and as Professor Denning points out “we borrow them, we apply them, we solve problems with them, we create new ones, and we try to foster more of them in our teams”.

We do put a disproportionately greater emphasis on ideas yet as he points out, all these great ideas and the energy applied to them we still end up with really poor adoption rates, he suggests our success rate in business are around 4%.

All of this ‘idea’ energy seems to be wasting so much time, resources and money. He puts this so well “we are idea rich, selection baffled and adoption poor”

The whole thrust of the article is perhaps that innovation is not ideas generated and I agree so much on this, but practices adopted. We need to spend more efforts on the skills and adoption of new practices and as he suggests “as the framework for new practices”

The Flickering Light of Social Innovation

Without doubt one of the most exciting areas of innovation, social innovation, that is developing initiatives that are attempting to tackle the real societal issues, has had a very tough time in the last year or so.

The need for social innovation and where it is contributing and aspires to resolve, has not gone away but it does seem to me, some of the energy and passion seems to have drained away in this time.

Perhaps, in recent weeks, there are some signs of some emerging initiatives that are beginning to be ‘rekindle’ this social innovation flame but it seems in such incremental ways. Surely what is needed, is making bold leaps at this time not token gestures? We need to mobilize with a real intensity around many of the present social ills we are facing.

Recent losses in the movement for social innovation

Firstly for those involved in the social innovation movement the sad loss of Diogo Vasconcelos, who tragically died last year took away the champion of social innovation.

Equally the move of Geoff  Mulgan from being the CEO of the Young Foundation into a broader CEO’s role at Nesta, where they certainly have shifted their recent focus in helping people and organizations bring great innovation ideas to life has altered where the emphasis needs to be placed for innovation in general, less so for social innovation.

This focus has been through providing investments and grants to mobilize research, explored through networks and building the skills necessary as the UK’s innovation foundation.

Seeking engagement through innovation to galvanize growth

We need to become really worried over our potential to galvanize growth again, across many of our economies. There is this growing feeling that in Europe, perhaps even the United States, we are in for a prolonged drawn out ‘slump’ with the possibilities of a Japanese-style lost decade.

Crash austerity programmes are compounding deeper economic problems and we need to find ways to create more demand, yet it does seem our current approaches are placing increasing constraints on solving this growth need. Of course, the public debt to GDP for many countries is alarming but if you can’t fix the problems with achieving growth, you just get further into debt.

It seems as the predicted ‘inflows’ continue to fall below the forecasted ones you are forced into borrowing more to even support the existing environment. This adds further struggles to hold onto some of the essential services we require to function and we seem to continue downwards in a collapsing spiral.

We are suffering from those evil twins, a lack of fresh investments and bold innovation, which are failing, by not doing the essential job of promoting growth, of leading demand, of creating the new wealth we desperately need.

The scale of our needs requires a different type of engagement, up and down our society; we need a new set of norms otherwise we will continue to witness some extremely painful adjustments across large parts of society.

Engagement means different things to different people

Innovation struggles to integrate fully within the organization

In the past few weeks I have outlined the existing gaps at the leadership level on innovation engagement and innovations continued lack of being integrated into an organizations strategy. Time and time again there are new reports, surveys and different comments made on this serious disconnect still going on that needs clear resolution.

It is always pleasing to sometimes be on the same track as the Big Consultants, for working on and moving beyond the trends they are spotting and highlighting, into some clear tangible solutions, to help resolve these. Recently McKinsey Quarterly conducted an on-line survey of just under 3,000 executives on issues surrounding innovation.

The report is entitled “Making innovation structures work”- see the link below. They confirm much that I have seen or gained through my research and point very specifically to the key difficulties organizations are presently having around innovation.

The Overarching Proposition for the Executive Innovation Work Mat

When you begin to think through something that might change the present dynamics within innovation and its management it becomes exciting. When you develop an emerging answer, by recognizing one really critical gap that needs filling, it becomes hugely exciting actually.

Not just in researching it, in debating it but in eventually constructing a sound framework, that is visual, easy to connect too and for hopefully many to become involved and engaged with, brings this work together into a realization that is really rewarding.

For Jeffrey Phillips and me, we believe we are offering something that makes sense through our framework, which we call the Executive Innovation Work Mat, with a link to the short introductory series, published in September 2012.

In our initial White Paper there is the outlines of our thinking behind this Executive Innovation Work Mat.  The important message is that we want to deliver the message into the boardrooms of as many business organizations as we can, with this message of intent which can be simply summed up as:

we believe we have a framework that will help the leadership of organizations to identify with, understand their role in this and in this strategic participation and framing innovation intent, so advance the contribution of innovation within their organizations and beyond.”

Let me lay out the overarching proposition for this.

Lining up the fundamentals in leadership and innovation

A week can feel like a long time, actually this present week has got condensed from six months of investigating, exploring and debating but even now it is only the beginning, that testing moment when you bring out into the public domain the work around a new framework for innovation.

It is what happens after this first public exposure, that you will find out its value and contribution and that does depends on a lot of factors, all in other people’s hands seeing value and worth. Those that will recognize a clear value to help them and their organizations should welcome this, I hope.

So what am I talking about?
The development of an emerging framework, which we call the Executive Innovation Work Mat, is where we are suggesting, lies the responsibility of the CEO or senior executive, to construct and enact.

Executives need to fill a leadership gap found in innovation, and define a robust innovation framework.  They can deliver the missing innovation alignment part by engaging and providing this leadership required in innovation that is often missing.

What these contain are outlined in our framework that we have exposed this week in a series of seven blogs. Just click on the link above for the foundation article.

There is a movement detected in the innovation air!

Seeking engagement for innovation change

I’m right in the middle of a launch of the Executive Innovation Work Mat approach, a series of seven blogs outlining a framework and structured approach to this.

During the seven days these will document seven important “domains” that determine innovation success or failure.

Each domain creates innovation potential, but sustained, successful innovation requires a unified “framework” in which all of these domains are appropriately engaged and aligned.

The development of this framework, which we call the Executive Innovation Work Mat, is the responsibility of the CEO or senior executive.  They can deliver alignment by engaging and providing this leadership required in innovation.

Introduction to the Series of the Executive Innovation Work Mat with image credit: opening curtain image from bigstock

If you have the opportunity, do go over to the www.innovationexcellence.com site to see the first two blogs, the foundation document and whose role it is to design this and why.

The first document is called The Seven Essential Domains for Innovation Leadership – the Work Mat Approach and the second The Critical Role that Senior Leaders must fill for Innovation Success

As this is a collaborative effort between Jeffrey Phillips and me, we see this opening series as the engagement to the innovation community. We are looking for feedback and thoughts to take this forward as we clearly believe it is an important problem within innovation to break down.

Leaders need to engage and drive innovation

It continues to amaze me; actually it is depressing that although our business leaders constantly confirm that innovation is in their top three priorities yet they stay stubbornly disengaged in facilitating this across their organizations, especially the larger ones.

Of course I am not suggesting this is all our business leaders but I would argue innovation and its ‘make up’ remains a mystery to nearly all our leaders.

They are more than willing to allocate responsibility down the organization, failing to recognize their pivotal role in managing or orchestrating innovation engagement themselves, or even ensuring the mechanisms are fully in place. Why is this?

Time and time again you read one report after another, about the leadership gap in innovation or issues relating to innovation disconnecting from the top of the organization.

You can read reports from Booz, Allen Hamilton, Boston Consulting, the Conference Board, Harvard Business Review, IBM, A T Kearney, A D Little and many others all reporting issues and gaps in connecting innovation at the top of our organizations.

Can they all be wrong, if not then why aren’t our CEO’s listening? Why are we not resolving this and only just keep reporting it?

In March of this year Capgemini Consulting and IESE issued their report called the “Innovation leadership study” and this went deeper than most into the problems.

Innovation catalytic converters

A catalyst reactor in our hands

It is sometimes very pleasing that “what goes around, comes around”.

Recently I was reading a piece by Scott Anthony, talking about the new era of innovation under his article appearing in the HBR “The New Corporate Garage” http://tinyurl.com/9fy6ua2  and I had one of those ‘coming around moments’ and went on a hunt through my old files.

Then Deanna Lawrence prompted this even further in a twitter note to me and a few others, mentioning a www.you tube.com discussion on catalysts and infusions which just added more of the ‘coming around’ that I’m sensing or reading about.

Take a look here: http://tinyurl.com/8paprqw. In this video Dr Hans-Peter Neumann of BASF (the Chemical Company) and Marcel Vigneron, a celebrity chef, talk through and describe the unique similarities of innovative catalysis and molecular gastronomy they share in how they approach innovation.

I love it when you can share a common language and set of beliefs and gain validation in what you do.

So why does this get my interest?

Identification sits at the core of innovation

There are so many aspects to get right in innovation. These can be ensuring the culture, climate and environment for innovation are working well, it could mean setting up processes, well-designed procedures and structures, it can be providing innovation governance.

Each part has a vital part to play in being combined for innovation, so it can function but these are not the core. Our identification with innovation is that core.

The core lies in the scope and definitions, the context that innovation is set and the identification with these. How often do organizations fail because they rushed into innovation, along those classic lines of: “let’s experiment and learn as we go” as their mentality.

We fail because we don’t take the necessary time to examine the significant differences in innovation terminology, in the different ways or types of innovation, in gaining from ‘evidence based’ research and experimentation.

What we expect to see from our day-to-day work seems not to apply to our innovation selection criteria. We experiment indiscriminately, poking a stick around the opportunity haystack looking for that elusive ‘golden’ needle.