Exploring Diffusion and Adoption of New Innovation – Part 2
The future of our engagements will determine diffusion and adoption
It is all about letting go but grabbing more
Technology has opened up the door to both scale and fragmentation and social business is the one pushing through this open door. We are increasingly facing the Collaborative Economy everywhere we turn. Social business is becoming the denominator of success or failure.
New rules are emerging – you could say new theories – and where are these fitting within the corporate mindset?
The shift of what our customer means to us, are we still competing with them, pushing them to accept a value proposition that forces them to begin to look elsewhere?
Are we still determined to hang onto control, in the (mistaken) belief we know what is best for our customers?